“There’s always room for dessert” is an old saying used at many meals. “There’s always room for Jell-O” is a popular Jell-O brand gelatin slogan that was introduced in 1964.
Jell-O is a brand name belonging to Illinois-based Kraft Foods for varieties of gelatin desserts, including fruit gels, puddings and no-bake cream pies. The brand’s popularity led to “jello” becoming a generic term for gelatin dessert across the U.S. and Canada.
In 1964, the slogan “There’s always room for Jell-O” was introduced, promoting the product as a “light dessert” that could easily be consumed even after a heavy meal.
24 September 1964, Montana Standard-Post (Butte-Anaconda, MT), pg. 10 ad:
There’s Always Room For Jell-O
8 for 88c
3 January 1966, Springfield (MA) Union, pg. 5, col. 7 ad:
THERE’S ALWAYS ROOM FOR
(New England Food Markets.—ed.)
Jell-O Can’t Stop Slippery Sales Slide
NEW YORK — Aug 22, 2014, 3:33 AM ET
By CANDICE CHOI AP Food Industry Writer
Nutrition more broadly is another issue. Jell-O has long positioned itself as a lighter alternative to cakes and pies (as the slogan goes, “There’s always room for Jell-O"). But the trend now is toward foods that claim some sort of benefit, such as protein and fiber.
Word Mark THERE’S ALWAYS ROOM FOR JELL-O
Goods and Services (ABANDONED) IC 030. US 046. G & S: frozen confections
Mark Drawing Code (1) TYPED DRAWING
Serial Number 74135560
Filing Date February 1, 1991
Current Basis 1B
Original Filing Basis 1B
Published for Opposition May 12, 1992
Owner (APPLICANT) KRAFT GENERAL FOODS, INC. CORPORATION DELAWARE Kraft Court Glenview ILLINOIS 60025
Attorney of Record Susan A. Richards
Prior Registrations 0070690;0250035;0936195;1511846;AND OTHERS
Type of Mark TRADEMARK
Live/Dead Indicator DEAD
Abandonment Date February 5, 1993