Smith & Wesson is a firearms manufacturer. A popular bumper sticker is “This Car/Vehicle Is Insured By Smith & Wesson”—that is, the driver carries a Smith & Wesson firearm for protection.
The bumper sticker slogan “This car insured by Smith and Wesson” has been cited in print since at least 1978.
29 June 1978, Boston (MA) Herald american, “The Paul Sullivan” column, pg. 28, col. 2:
BUMPER STICKER seen on Rte. 93 in Stoneham: “This car insured by Smith and Wesson.”
27 August 1984, The Capital (Annapolis, MD), “Elderly man kills assailant; wounds 1” (Associated Press), pg. 2, col. 4:
The dead man was found sprawled beside the truck’s bumper, which has a sticker that reads: “This Car is Insured by Smith and Wesson,” a firearms manufacturer, police detective William Eisentraut said.
An American dream
By Ray Raphael
Mendocino, CA : Ridge Times Press; [Redway, CA: Available from Real Books]
Signs displayed by local landowners to keep people off their property reveal a strong belief in the right of the individual to protect himself with force: “No Trespassing. Survivors will be prosecuted”; “This land insured by Smith & Wesson.”
The Gold Flake Hydrant
By Greg Matthews
New York, NY: New American Library
How about the Bronco 4x4 with the THIS VEHICLE INSURED BY SMITH AND WESSON sticker.
Community and the Politics of Place
By Daniel Kemmis
Norman, OK: University of Oklahoma Press
Four-wheel drives are a must in those canyons, and their bumpers declare the rugged individualism of their owners with raw belligerence. “This vehicle insured by Smith and Wesson,” one bumper asserts.
Be All That You Can Be:
12 Sermons on Developing God-Given Potential
By Michael B. Brown
Lima, OH: CSS Publishing Company, Inc.
Is the bumper sticker, “This vehicle insured by Smith and Wesson,” compatible with his words, “Love your enemy, and pray for those who despite- fully use you’”?
The History of Smith & Wesson Firearms
By Dean K. Boorman
Guilford, CT: Lyons Press
Meanwhile, an automobile bumper sticker shouts, “Insured by Smith & Wesson.” These phrases evoke the fame of the Smith & Wesson trademark.
Standard Catalog of Smith & Wesson (3rd Edition)
By Jim Supica
Iola, WI: Gun Digest Books
Insured by Smith & Wesson” bumper stickers may be a hot item at a buck a pop at the neighborhood novelty shop, but they won’t generally bring a premium from a collector ten years from now.