The Big Apple: “Who is this ‘moderation’ everyone tells me to drink with?”

A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Above, Big Apple Corner at 54th Street and Broadway in Manhattan.

Above, John J. Fitz Gerald, from the Oct. 17, 1931, Turf Play, p. 7.

Listen to Robert Emmerich introduce The Big Apple, a hit song from 1937. Music written by Bob and performed by Tommy Dorsey's Clambake Seven with Bob on piano. Lyrics written by Buddy Bernier and sung by Edythe Wright. Audio provided by Dorothy Emmerich.

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Entry from January 08, 2013

“Who is this ‘moderation’ everyone tells me to drink with?”

Entry in progress—B.P.

“Who is this ‘moderation’ everyone tells me to drink with” is a popular saying printed on ecards.

Rotten eCards
ecard text: Who the fuck is this “Moderation” everybody keeps telling me to drink with?

Rotten eCards
ecard text: Who’s this “moderation” people keep telling me to drink with?

Rotten eCards
ecard text: Who the FUCK is this “Moderation” everyone keeps telling me to drink with?

Posted by Barry Popik
New York City • Food/Drink • Tuesday, January 08, 2013 • Permalink