A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from January 25, 2014
Wine O’Clock

"Wine o’clock” is any time that is appropriate for drinking wine. It could be a set time of the day (such as 6 o’clock or 8 o’clock) or it could be any time. “Wine o’clock” has been cited in print since at least 2006.

“Wine o’clock” has been printed on many gift items. Similar terms include “beer o’clock” and “beer thirty.”

Mumsnet Talk
Freezing home cooked bread......
SorenLorensen Mon 13-Mar-06 15:53:14
Whereas suzy’s whacko Aussie diet thread, of course, got loads of responses ‘cos it was sooooo interesting .
Wish it was wine o’clock here…

Urban Dictionary
wine O’clock
a time for wine, often around early evening (5pm-ish). It is similar to “Beer O’Clock” in that it can be anytime a wine appreciator (read: “wino") feels that some good vino might just hit the spot
Man, today was a long day—it’s definitely wine o’clock now.
by CadeRageous! April 26, 2007

Google Books
By Pete Jordan
New York, NY: HarperCollins Publishers
Pg. 6:
As I was guzzling water from the tap, the call went up in the adjacent kitchen: “Wine o’clock! Wine o’clock!”

I looked at the clock. Indeed, it was already wine o’clock.
Wine o’clock was eight o’clock—an hour before closing time and an occasion observed by the cooks with rounds of sherry.

Dirty Pirate Whore
It’s wine o’clock (or as they call it in Ireland “Dylan Moran”)
so, i realise that i keep posting these 420 thingies
and also at 10am everyday i yell “BEER O’CLOCK!”
but there really is no wine equivalent
so here it is
right now is wine o’clock

Mom-Me Time: Wine O’Clock
by babysugar 11/9/07
At big family get togethers growing up, whenever my cousins and I acted up, our parents would say, “If it’s whine o’clock, then it’s wine o’clock!”

I think they were drinking boxed wine in those days. Ahhh...the 70s.

Google Books
Motherland: A Novel
By Amy Sohn
New York, NY: Simon & Schuster
Pg. 277:
What made her need her white wine at six every evening, wine o’clock, which coincided with whine o’clock, when the children were harder than at any other time of the day?

OCLC WorldCat record
The sober revolution : women calling time on wine o’clock
Author: Lucy Rocca; Sarah Turner
Publisher: Bedlinog : Accent Press, 2013.

Daily Mail
Why 6.53pm on Wednesday is wine o’clock: Research finds that’s the time Britons are most likely to reach for the bottle during a busy week
. Wednesday is the perfect time to sit on the sofa and share a nice bottle of red, research shows
. And men are first to indulge in a glass - women start at 7.07pm
. Three quarters of us prefer to drink the wine at home - not at the pub
PUBLISHED: 18:16 EST, 6 August 2013 | UPDATED: 18:16 EST, 6 August 2013

Posted by Barry Popik
New York CityFood/Drink • Saturday, January 25, 2014 • Permalink