“Whatsamatta” is dialect speech for “what’s the matter.” “Whatsamatta witcha?” was cited in 1925 in the comic strip Reg’lar Fellers by Gene Byrnes (1889-1974); Byrnes would frequently use “whatsamatta.” “WHATSAMATTA U? KE.4017 FOR A REAL FLING AT MOOLA” was a classified newspaper advertisement in 1954.
 
“Wossamotta U” was the jocular name for a university on The Bullwinkle Show television cartoon in 1964. “Wossamotta U” or “Whatsamatta U” is still sometimes used as a jocular name of a university.
 
   
Wikipedia: Wossamotta U
Wossamotta U — a mondegreen of “what’s the matter [with] you” — is the ninth story arc from the fifth season of Rocky and Bullwinkle (originally titled The Bullwinkle Show). It was broadcast on the NBC network during the 1963–1964 television season.
 
Summary
When two scouts see Bullwinkle tossing Rocky, R&B are offered scholarships to Wossamotta U., a school with a dreadful football record. Bullwinkle’s passing skills enable Wossamotta to consistently win, so Boris concocts the fiendish plan of having his team of brutal thugs and murderers, the Mud City Manglers (coached by Fearless Leader), compete—disguised as girls. Since the latter are certain to lose, Boris can safely bet the Pottsylvania treasury on their winning, and rake in a fortune at 200:1 odds. The Big Game is played following Civil War (“Tha’s War between the States!”) battle plans, and needless to say, Our Heroes win.
   
3 May 1925, Oakland (CA) Tribune, “Reg’lar Fellers” comic strip by Gene Byrnes, comics section:
“WHATSAMATTA WITCHA?”
 
16 January 1927, Greensboro (NC) Daily News, “Reg’lar Fellers” comic strip by Gene Byrnes, comics section:
“HEY! STOP! WHATSAMATTA WITCHA?”
 
1 July 1936, Tampa (FL) Morning Tribune pg.. 4, col. 3:
WHATSAMATTA with Florida Chambers of Commerce, letting Illinois entice men from Florida by offers of “steady jobs”?
 
2 August 1954, Seattle (WA) Times, pg. 27, col. 7 classified ad:
WHATSAMATTA U? KE.4017 FOR A REAL FLING AT MOOLA.
 
14 March 1964, Tyrone (PA) Daily Herald, “Weekend TV Viewing,” pg. 6, col. 4:
BULLWINKLE
(COLOR) A smart play by Bullwinkle makes the Wossamotta U football team the best in the country.
 
Twitter
Beer Baron
‏@BeerBaron4life
My #FinalFour picks: ITT Tech, University of Phoenix, Berklee College of Music, Wossamotta U.
#NCAATournament
6:05 PM - 19 Mar 2015
 
Twitter
Evan In The Bay
‏@evanforsberg
@Daytripper20 just saw a license plate that says “Valedictorian of WHATSAMATTA U” ISNT THAT FUNNY? HA.HA.HA.
2:46 PM - 6 Aug 2015
San Rafael, CA
 
(Trademark)
Word Mark WOSSAMOTTA U.
Goods and Services (ABANDONED) IC 025. US 022 039. G & S: pajamas, robes, coats and jackets, shirts and tops (tank, T-shirts, sleepshirts), sweatshirts and sweat pants, shorts, caps and hats, gloves, suspenders, skirts, trousers, jeans, hosiery, dresses, rompers, overalls, shoes, boots, Halloween costumes, slippers, sweatsuits, sleepwear, underwear and cloth bibs. FIRST USE: 19920200. FIRST USE IN COMMERCE: 19920200
Mark Drawing Code (1) TYPED DRAWING
Serial Number 74488969
Filing Date February 14, 1994
Current Basis 1A;1B
Original Filing Basis 1B
Published for Opposition January 23, 1996
Owner (APPLICANT) Ward Productions, Inc. CORPORATION CALIFORNIA 8200 Sunset Boulevard Los Angeles CALIFORNIA 90046
Attorney of Record Cheryl M. Friedman
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date August 8, 1997
 
(Trademark)
Word Mark WHATSAMATTA YOU?!
Goods and Services (ABANDONED) IC 009. US 021 023 026 036 038. G & S: Computer software for goal setting and scheduling that may be downloaded from a global computer network
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 78610329
Filing Date April 15, 2005
Current Basis 1B
Original Filing Basis 1B
Published for Opposition January 10, 2006
Owner (APPLICANT) Prohs, Nannette Rodin INDIVIDUAL UNITED STATES 840 S Rancho Dr. #4-253 Las Vegas NEVADA 89106
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date October 5, 2006