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Entry from August 21, 2009
“Check the date, love your state” (vehicle registration)

Starting September 2005, the Texas Department of Transportation began a publicity campaign to get Texans to timely register their vehicles. Two trademarked slogans are “Check the date, love your state” and “Put Texas in your corner.”


Texas Department of Transportation
Put Texas in your corner®
Motor vehicle owners in Texas are required by law to register their vehicles yearly. Vehicle registration fees contribute almost $1.3 billion a year to build and maintain state and county roads.
Unfortunately, many residents and new Texans do not register their vehicles, or they register late, costing the state millions of dollars. That is why we started the Put Texas in your corner® media campaign to educate residents and new Texans about the importance of registering their vehicles on time.

By making sure your registration is current, you’re paying for roads and making a difference in your own backyard. Plus, you receive the peace of mind that comes from knowing you’re in full compliance with the law - meaning no citations, no fines and no headaches.

For these reasons, it’s important to “Check the date. Love your state.” Put Texas in your corner®.” It’s not just the law, it’s the right thing to do. You may also find out what’s great about being a registered Texan and visit us on Facebook.

Longview (TX) News-Journal
TXDoT starts campaign to educate public on registration fee directives
By PATRINA A. BOSTIC
Publish Date: September 8, 2005
The state is betting that if residents know how vehicle registration money is spent, they will pay the fee on time.
(...)
TxDOT’s message: “Check the date, love your state” by paying the vehicle registration fee on time.

(Trademark)
Word Mark CHECK THE DATE, LOVE YOUR STATE.
Goods and Services IC 035. US 100 101 102. G & S: Promoting the registration of vehicles in Texas and the public awareness of the need for such registration through the development and dissemination of educational materials and public service announcements, and the development, planning and implementation of registration programs; dissemination of direct mail. FIRST USE: 20050901. FIRST USE IN COMMERCE: 20050901
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 76648106
Filing Date October 7, 2005
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition June 27, 2006
Registration Number 3144076
Registration Date September 19, 2006
Owner (REGISTRANT) Texas Department of Transportation STATE AGENCY TEXAS 125 E. 11th Street Austin TEXAS 787012483
Attorney of Record Jef A. McDaniel
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Posted by Barry Popik
Texas (Lone Star State Dictionary) • (0) Comments • Friday, August 21, 2009 • Permalink