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Entry from December 06, 2006
“Come Early; Be Loud; Stay Late” (Longhorns slogan)

"Come early, be loud, stay late” is the slogan that University of Texas football coach Mack Brown (from 1998 to 2013) started. While Brown was at the University of North Carolina, it was “Come early, be loud, stay late, wear blue.” Brown brought it with him to Texas, changing it to “Come early, be loud, stay late, wear (burnt) orange with pride.” The first three are widely used, but the last is often left out.

The slogan has been popular with other colleges and also appears on an Auburn T-shirt.

The History of Texas Football (pg. 405)
Where Mackovic had tried to build a new tradition, Brown reached deep into the roots of Texas to align his program with the success of the past. The love affair with the Texas fans was instant. He spoke to more than 60 different groups, brining the message of “Come loud...stay late...wear orange with pride.”

Google Groups:
Come Early, Be Loud, Stay Late
From:  Mathews J. Thundyil - view profile
Date:  Thurs, Feb 12 1998 12:00 am

Mack Brown used to say this at UNC, and thats become his signature in Texas.  Do you think the fans will do so?

Google Groups:
From:  Scott Harper
Date:  Wed, Aug 19 1998 12:00 am

Come Early, Be Loud, Stay Late, Wear Burnt Orange,

Google Groups: utexas.nat-sci.deans-scholars
From:  Michael Hoffman
Date:  Sun, Oct 24 1999 12:00 am

Uh, that’s why it’s so much fun. If you don’t want all that, you should watch the game on TV...ick. Trust me on this one. Just try it with an open mind, come early, be loud, stay late and wear orange. It’s fun. 

Utah Statesman (Utah State University)
COLUMN: Come early, be loud and stay late at games
Issue date: 1/19/05 Section: Opinion
You can find all the Aggie information you need, including schedules at you can also pick up your “Aggie Wristbands” at the USU Card Office in TSC 326. Keep on supporting the Ags - “Come Early, Be Loud, and Stay Late!”

Auburn Tiger T-Shirt
Step Ahead Auburn Tigers Home Field Advantage T-Shirt
Item no: 2014039
Come early, be loud, stay late and support your team by wearing this Auburn Tigers Home Field Advantage tee shirt. The high-quality short sleeve tee shirt is made of soft, breathable cotton and has a comfortable crew neck collar. This officially licensed tee shirt is decorated in the team colors and displays the screen-printed Auburn Tigers football graphic on the front. 

Posted by Barry Popik
Texas (Lone Star State Dictionary) • Wednesday, December 06, 2006 • Permalink