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Entry from October 21, 2006
Lone Star Showdown (Texas Longhorns vs. Texas A&M Aggies)

The “Lone Star Showdown” is name for athletic competitions where the University of Texas Longhorns play the Texas A&M Aggies. The name “Lone Star Showdown” is trademarked from 1996.

Other named football games include the Red River Rivalry (Texas Longhorns vs. Oklahoma Sooners), the Battle of the Brazos (Baylor Bears vs. Texas A&M Aggies) and the Battle for the Iron Skillet (SMU Mustangs vs. TCU Horned Frogs).


Wikipedia: Lone Star Showdown
The State Farm Lone Star Showdown is the official moniker for all varsity men’s and women’s athletics competitions between Texas A&M University and The University of Texas at Austin. It was created as a two-year trial to help bring more attention to the rivalry in sports beyond football. Both universities boast huge living alumni bases, over 665,000, and a significant following from supporters throughout the state and nation. The Lone Star Showdown trophy is awarded to the winning school.

(Trademark)
Word Mark LONE STAR SHOWDOWN
Goods and Services (CANCELLED) IC 035. US 100 101 102. G & S: marketing, advertising and promoting football games of others. FIRST USE: 19961101. FIRST USE IN COMMERCE: 19961101
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 01.17.11 - Maps of States of the United States; States (map of)
09.05.25 - Batting helmets; Caps, nurses; Caps, swimming; Dunce caps; Football helmets; Hats, graduation (mortarboards); Helmets, athletic; Helmets, construction; Helmets, military; Helmets, protective; Mortarboards; Mortarboards (hats); Safety helmets
Serial Number 75149330
Filing Date August 13, 1996
Current Filing Basis 1A
Original Filing Basis 1B
Published for Opposition October 21, 1997
Registration Number 2249983
Registration Date June 1, 1999
Owner (REGISTRANT) USA Collegiate, L.P. composed of USA I, Inc., a Delaware corporation LIMITED PARTNERSHIP TEXAS 12221 Merit Drive, Suite 1325 Dallas TEXAS 75251
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record BRET MADOLE
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “LONE STAR” APART FROM THE MARK AS SHOWN
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Cancellation Date March 4, 2006

(Trademark)
Word Mark LONE STAR SHOWDOWN
Goods and Services IC 035. US 100 101 102. G & S: marketing, advertising and promoting football games of others. FIRST USE: 19961101. FIRST USE IN COMMERCE: 19961101
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Design Search Code
Serial Number 78642498
Filing Date June 2, 2005
Current Filing Basis 1A
Original Filing Basis 1A
Owner (APPLICANT) Host Communications, Inc. CORPORATION KENTUCKY 546 East Main Street Lexington KENTUCKY 40596
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Steven A. Abreu
Prior Registrations 2249983
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “Lone Star” APART FROM THE MARK AS SHOWN
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

(Trademark)
Word Mark LONE STAR SHOWDOWN
Goods and Services IC 035. US 100 101 102. G & S: marketing, advertising and promoting football games of others. FIRST USE: 20041126. FIRST USE IN COMMERCE: 20041126
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 01.01.05 - Stars with seven or more points
01.17.11 - Maps of States of the United States; States (map of)
26.03.21 - Ovals that are completely or partially shaded
Serial Number 78646422
Filing Date June 8, 2005
Current Filing Basis 1A
Original Filing Basis 1A
Owner (APPLICANT) Host Communications, Inc. CORPORATION KENTUCKY 546 East Main Street Lexington KENTUCKY 40596
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Steven A. Abreu
Prior Registrations 2249983
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “LONE STAR and the representation of the state of Texas” APART FROM THE MARK AS SHOWN
Description of Mark The mark consists of the design compromising the a star with a double outline feature; the words LONE STAR SHOWDOWN; and the outline of the State of Texas. The broken lines denote the position of additional material such as a “title sponsor” and participating school’s logos which the applicant claims no trademark rights in.
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Posted by Barry Popik
Texas (Lone Star State Dictionary) • (0) Comments • Saturday, October 21, 2006 • Permalink