Texas Monthly began in 1973 and calls itself “the national magazine of Texas” because of its national readership.

See also the National Drink of Texas (Dr. Pepper) and the National Beer of Texas (Lone Star Beer). 
 
 
Texas Monthly
About the Magazine
Since 1973, TEXAS MONTHLY has chronicled life in contemporary Texas, reporting on vital issues such as politics, the environment, industry, and education. As a leisure guide, TEXAS MONTHLY continues to be the indispensable authority on the Texas scene, covering music, the arts, travel, restaurants, museums, and cultural events with its insightful recommendations. TEXAS MONTHLY has a reputation for providing its readers with a magazine of the highest editorial quality.

Founded in 1973 by Michael R. Levy, TEXAS MONTHLY has a paid circulation of 300,000 and is read by more than 2,500,000 people each month—one out of seven Texas adults. TEXAS MONTHLY is published by Emmis Publishing, L.P. Emmis owns and operates television and radio stations and other regional magazines.

Texas Monthly media kit
TEXAS MONTHLY IS THE NATIONAL MAGAZINE OF TEXAS
A national market needs a national magazine. TEXAS MONTHLY provides advertisers with an opportunity to tap into theTexas mind-set in a magazine that has become synonymous with the state. TEXAS MONTHLY is the national magazine of Texas.