A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from August 19, 2009
Austex or AusTex or Aus-Tex (Austin, Texas)

"Austex” (or “AusTex” or “Aus-Tex") is a name formed from “Austin” and ‘Texas.” Walker’s Austex Chile Company existed in Austin from the 1910s ("Austex" is trademarked from 1930) until it was merged into the Frito Company (now Frito-Lay) of Dallas in 1961. “Austex” products are now distributed by Castleberry’s Brands. Austin’s Republic Square was formerly dubbed “Chili Square” because of the Austex Company.

In the 1990s and 2000s, the name “Austex” became popular again and was used by several Austin companies.


Austin History Center
Where was “Chili Square”?
It was where Republic Square is now, framed by Guadalupe, 4th, San Antonio and 5th Streets. Walker’s Austex Chile Company had its office at 310 San Antonio and its plant at 500-502 W. 5th Street from the 1920s to the 1950s. Also, up until the 1920s, the blocks surrounding this square were populated by a large number of Mexican-Americans.

Castleberry’s Brands
AUSTEX PRODUCTS
Austex is a native Texas brand that caters to the unique tastes of the Southwest. Our stew, chilis, and tamales are guaranteed to get a “Yee-haw!” every time.
Look for these great Austex products in the canned meat section of your grocery store or supermarket. If you can’t find what you’re looking for, talk to your grocer or supermarket manager, or contact us.

Beef Stew - 15 oz, 24 oz, 40 oz
Chili with Beans - 15 oz, 19 oz
Chili no Beans - 15 oz, 19 oz
Beef Tamales - 15 oz
Hot Dog Chili Sauce - 10 oz
Onion Hot Dog Chili Sauce - 10 oz

Google.com
Local business results for austex near Austin, TX
A. Austex PCS - http://www.austexpcs.com - (512) 837-5858
B. Aus-Tex Appliance - http://www.austexappliance.com - (512) 444-2775
C. Austex Body & Frame Inc - http://www.austexbodyandframe.com - (512) 836-7443
D. Aus-Tex Printing & Mailing - http://www.austex.com - (512) 476-7581
E. Austex Fence & Deck - http://www.austexfenceanddeck.com - (512) 258-5000
F. Aus Tex Restoration - http://www.austexrestoration.com - (512) 302-4900
G. Austex Transport - http://www.austextransport.com - (512) 732-0070
H. Austex Computing Solutions - http://www.austincomputing.com - (512) 231-1238
I. Austex Office Products, Inc. - http://www.atxop.com - (512) 926-5820
J. Austex Websites - http://www.austexwebsites.com - (512) 921-0856

24 September 1930, Dallas (TX) Morning News, “Program Notes for WFAA,” part 1, pg. 15:
The Walker-Austex Chili Hour, one of the most popular studio features of last spring, will return to the air over WFAA at 8 p. m. Wednesday.

24 November 1939, Heraldo de Brownsville (TX), pg. 4:
AUSTEX FIRM
IN 25TH YEAR
Chili Manufactory
Celebrates

AUSTIN—W. F. Gohlke, vice president and general manager of Walker’s Austex Chili company, Austin, is celebrating, with his co-workers, the 25th anniversary of the operation of the company under his management.

The beginning of this company launched the then new American industry of commercial chili and tamale manufacture, and Mr. Gohlke commemorated the growth of this Austin industry to its rank as one of the two largest of its kind in the world, one whose output of its typical food products leads all others.
(...)
Walker’s Austex Chili company does business in 42 American states, and in the 25 years, Mr. Gohlke, who visits each distributor in each state twice a year, has become widely known as “Austin’s amabassador” to the nation. Chili and tamales, as known here, are strictly American “concoctions,” and although termed Mexican dishes, there is strictly no market for them in Mexico.

26 April 1961, Dallas (TX) Morning News, sec. 2, pg. 8:
Stockholders Approve
Frito-Austex Merger

By VIRGINIA M. SAUNDERS
Frito Co. of Dallas stockholders Tuesday approved a plan to merge Austex Foods Inc. of Austin with the company and carried home samples of each company’s wares.

OCLC WorldCat record
Welcome to Texas
Author: Alvin Crow; Pleasant Valley Boys.
Publisher: Austin, Tex. : Austex Records, ©1984.
Edition/Format: Musical LP : Country music : English

OCLC WorldCat record
Austex blues, ‘75-’95
Author: Whitey Ray Huitt
Publisher: Austin, Tex. : 3Y Music/Chewahwah Chase Records, [1995]
Edition/Format: Musical CD : Blues : Country music : Multiple forms : English

(Trademark)
Word Mark AUSTEX
Goods and Services IC 029. US 046. G & S: CANNED CHILE CON CARNE AND CANNED TAMALES. FIRST USE: 19300530. FIRST USE IN COMMERCE: 19300530
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Serial Number 71302361
Filing Date June 12, 1930
Current Filing Basis 1A
Original Filing Basis 1A
Change In Registration CHANGE IN REGISTRATION HAS OCCURRED
Registration Number 0275915
Registration Date October 7, 1930
Owner (REGISTRANT) WALKER PROPERTIES ASSOCIATION ASSOCIATION TEXAS NO. 310 SAN ANTONIO STREET AUSTIN TEXAS
(LAST LISTED OWNER) BUMBLE BEE FOODS, LLC LIMITED LIABILITY COMPANY DELAWARE 9655 GRANITE RIDGE DRIVE SUITE 100 SAN DIEGO CALIFORNIA 92123
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Megan E. Spitz
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 12C. SECT 15. SECTION 8(10-YR) 20040927.
Renewal 4TH RENEWAL 20040927
Live/Dead Indicator LIVE

(Trademark)
Word Mark AUSTEX
Goods and Services IC 029. US 046. G & S: CHILI CON CARNE WITH BEANS, CHILI CON CARNE PLAIN WITHOUT BEANS, TAMALES WITH CHILI GRAVY, MEXICAN STYLE BEANS WITH CHILI GRAVY, SPAGHETTI AND MEAT BALLS WITH TOMATO SAUCE, SPAGHETTI WITH MEAT AND CHILI GRAVY, AND BEEF STEW WITH VEGETABLES. FIRST USE: 19300700. FIRST USE IN COMMERCE: 19300700
Mark Drawing Code (1) TYPED DRAWING
Serial Number 71570075
Filing Date December 6, 1948
Current Filing Basis 1A
Original Filing Basis 1A
Registration Number 0532764
Registration Date October 31, 1950
Owner (REGISTRANT) WALKER’S AUSTEX CHILI COMPANY CORPORATION TEXAS NO. 310 SAN ANTONIO STREET AUSTIN TEXAS
(LAST LISTED OWNER) BUMBLE BEE FOODS, LLC LIMITED LIABILITY COMPANY DELAWARE 9655 GRANITE RIDGE DRIVE SUITE 100 SAN DIEGO CALIFORNIA 92123
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Megan E. Spitz
Prior Registrations 0275915
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECTION 8(10-YR) 20011129.
Renewal 3RD RENEWAL 20011129
Live/Dead Indicator LIVE

(Trademark)
Word Mark AUS-TEX
Goods and Services (CANCELLED) IC 025. US 039. G & S: T-shirts and nightshirts. FIRST USE: 19810420. FIRST USE IN COMMERCE: 19810420
Mark Drawing Code (1) TYPED DRAWING
Serial Number 74133335
Filing Date January 25, 1991
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition December 3, 1991
Registration Number 1676868
Registration Date February 25, 1992
Owner (REGISTRANT) DIAMOND G PRINTED SPORTSWEAR, INC. CORPORATION TENNESSEE 400 West Church Street Greeneville TENNESSEE 37743
Attorney of Record Susan Austin
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Cancellation Date September 1, 1998

(Trademark)
Word Mark AUSTEX WEBSITES
Goods and Services IC 042. US 100 101. G & S: Website development for others; Design, creation, hosting and maintenance of internet sites for third parties; Design, creation, hosting, maintenance of websites for others; Design, development and implementation of software; Designing websites for advertising purposes; Graphic art design; Graphic design services. FIRST USE: 20040101. FIRST USE IN COMMERCE: 20070416
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 07.03.08 - Buildings, industrial; Factories; Industrial establishments; Smoke stacks
26.01.02 - Circles, plain single line; Plain single line circles
Trademark Search Facility Classification Code BLDG-AND-SCEN A type of building or a type of scenery
SHAPES-CIRCLE Circle figures or designs including semi-circles and incomplete circles
SHAPES-COLORS-3-OR-MORE Design listing or lined for three or more colors
Serial Number 77332661
Filing Date November 19, 2007
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition May 20, 2008
Registration Number 3479723
Registration Date August 5, 2008
Owner (REGISTRANT) Cook, Steve C. INDIVIDUAL UNITED STATES 8418 Antero Dr Austin TEXAS 78759
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “WEBSITES” APART FROM THE MARK AS SHOWN
Description of Mark “The color(s) burnt orange, black and white is/are claimed as a feature of the mark.”. “The mark consists of a black silhouette of the Texas capitol building on a white background, centered within a broad burnt-orange circle, with the words “AUSTEX WEBSITES” in black centered underneath..”
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Posted by {name}
Texas (Lone Star State Dictionary) • (5) Comments • Wednesday, August 19, 2009 • Permalink


My grandmother always used to talk about working at the “chileria” when she was a young woman.  My family moved to Austin from Cameron, TX in the early 1920’s. She passed away a few years ago, and it wasn’t until now that I decided to go poking around for information.
She could never tell me where it was, only that she remembered crossing “un arroyito” (a small creek) and walking a couple of miles thru downtown. Back then, the family lived near the police station. I imagine the creek she had to cross might have been Waller Creek.
I am surprised to find that the “chileria” was the AusTex Chili Company!
I’m hoping to find more information on AusTex at the Austin History Center.
Thank you for posting this information, for whatever reason… it must have been meant for me!

Posted by: Jacqueline Vela  on  07/09  at  10:11 AM

Austin has such great local culture I am so glad that I am a part of it...thanks for posting this!!

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Posted by: Chris  on  10/21  at  12:39 PM

Thanks Barry for this consultation! I just impressed to read about Austin. It is a great local culture. Thanks for this allocation.

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Posted by: Martin  on  02/27  at  02:21 AM

I posted the centerfold of an old Austex recipe booklet which shows photos of “Factory No. 1” and “Factory No. 2” and pose the question if the addresses you list for (1) office and (2) factory are the same (making the office you list as possibly the first factory).  What do you think?

Christine

Posted by: Christine Logan  on  03/13  at  11:07 AM

Thanks Barry for giving nice post. I am really impressed to see it. Austin has such great local culture and I am very happy to see it. Thanks for posting

Posted by: Albert Carl  on  07/18  at  02:59 AM

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