A documentary Bed Stuy (Do or Die), about the ambulance corps, was released in 2002.
In 2005, the new, less-threatening "Bed-Stuy and Proud of It" slogan was introduced.
8 December 1990, New York Times, pg. 27:
Do or Die.
For Real. 911.
By DOUGLAS MARTIN
The Bedford-Stuyvesant Volunteer Ambulance Corp officially began on Feb. 23, 1989.
6 January 1991, New York Times, pg. BR9:
"So one day last year I moved to Bed Stuy (do or die) and I met this kid named Pistol Pop."
11 March 2005, New York Post, pg. 21:
Bedford-Stuyvesant will no longer be known as the gritty "Do or Die" section of Brooklyn - from now on, it's "Bed-Stuy and Proud of It."
That's the new slogan that was trotted out yesterday during a ceremony at Restoration Plaza on Fulton Street, attended by the likes of local hero Mos Def and other community leaders.