McDonald’s fast food restaurants introduced the “CBO” (cheddar-bacon-onion) sandwich in 2012. The sandwich can be made with either meat or chicken. The “CBO” was introduced overseas in 2008, when the letters stood for “chicken-bacon-onion.” McDonald’s has trademarked “CBO.”
Three-letter sandwich names have been popular since the BLT (bacon-lettuce-tomato) sandwich. However, the initials can cause confusion. “CBO” already stands for Congressional Budget Office. Several similar initials have nothing to do with food, such as CAO (Chief Administrative Officer), CEO (Chief Executive Officer) and CFO (Chief Financial Officer).
The new CBO is THREEMENDOUS
THREE DELICIOUS INGREDIENTS—WHITE CHEDDAR, HICKORY-SMOKED BACON AND CARMELIZED ONIONS—MAKE FOR ONE GOURMET TASTE.
Talking about burgers, Just finished off a small portion of microwaved frozen CBO burger (chicken bacon onion) from McD Paris. Not so nice when frozen, best eaten fresh.
Monday, October 27, 2008
McDonald’s International Media Days 2008 (Day 1, Part 2)
Another of the several awesome regional products is THE CBO. CBO, from France, stands for Chicken, Bacon, Onions. With the proper garnishment, a slice of cheese, and sauce, this sandwich is awesome.
Adweek: MAC/Western advertising news
Speaking of bizarre fast-food commercials, MCDONALD’S unleashed a doozy in the Czech Republic that showed the acronymous elements of the CBO sandwich (chicken, bacon and onions) defending a cityscape against an aerial assault from killer watermelons.
Technomic Finds Restaurant Chains Tailoring Menus to Local Preferences as They Expand Internationally
CHICAGO, Oct. 13, 2011
McDonald’s Brazil recently rolled out the CBO (Chicken Bacon Onion) sandwich, which was originally developed for the European market. The premium sandwich features breaded chicken, bacon, bacon-spiked cheese and spicy bacon-flavored sauce on a bun dotted with sesame seeds and bacon bits.
McDonald’s Really Needs Its New Set Of ‘CBO’ Sandwiches To Succeed
Kim Bhasin | Oct. 23, 2012, 5:20 PM
And right now, there are a lot of eyes on McDonald’s latest limited-time offering, the Cheddar Bacon Onion — or CBO.
McDonald’s CEO Don Thompson explained on a call with analysts:
“We’re balancing our value messaging with premium menu news, including this month’s introduction of the Cheddar Bacon Onion sandwich, which is made with hickory-smoked bacon white cheddar cheese, caramelized grilled onions and creamy mustard sauce on top of a grilled or crispy chicken patty, or our Angus beef patty. The CBO as we like to call it was inspired by a similar entry in Europe.
“This is the first time we’ve offered one sandwich with a choice of chicken or beef in the U.S. and we’ve seen that both have a high rate of extra value mill conversion and average check increase in our test markets.”
Word Mark CBO
Goods and Services IC 030. US 046. G & S: Beef and chicken sandwiches
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85717907
Filing Date August 31, 2012
Current Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) McDonald’s Corporation CORPORATION DELAWARE One McDonald’s Plaza Oak Brook ILLINOIS 60523
Type of Mark TRADEMARK
Live/Dead Indicator LIVE
New York City • Food/Drink • (1) Comments • Wednesday, October 24, 2012 • Permalink