The Chocolate Show in New York -- a four day festival devoted entirely to chocolate--is guaranteed to give eager appetites a head start on the season of holiday merrymaking. The 7th edition of the show took place this year at the Metropolitan Pavillion & Altman Building on November 11-14, two weeks before Thanksgiving. The 8th edition will be announced soon.
30 November 1998, CNNfn: Take It Personally:
TONY GUIDA, CNNfn ANCHOR, TAKE IT PERSONALLY: Now that you have recovered from your acid indigestion of Thanksgiving, we have a new temptation for you - a chocolate festival - with chocolate to eat, chocolate to buy, chocolate to wear. Cynthia Tornquist takes us there.
CYNTHIA TORNQUIST, CNNfn CORRESPONDENT (voice-over): This weekend, chocolate lovers not only get to satisfy their cravings . they can also discover new ways to prepare chocolate from some of the world's finest pastry chefs at the first ever U.S. chocolate show in New York.
22 December 1999, The Record (NJ), pg. F04:
The New York Chocolate Show was held at the Metropolitan Pavilion on West 18th Street and ran from Nov. 26 - the day after Thanksgiving - until Nov. 29. But its subject was timeless and, for chocolate fans, universal.
This year the show featured 31 exhibitors (almost all of them offering tastes of their wares), demonstrations on making chocolate desserts, lectures on chocolate, and a small exhibit on the history of chocolate.
1 January 2000, O'Dwyer's PR Services Report, pg. 103:
The four-day second annual Chocolate Show in New York, NY, in 1999, attracted more than 12,000 visitors, partly because of the public relations efforts of New York, NY-based Teuwen One Image. Teuwen One Image noted that creativity was crucial in disseminating information about the event because of a non-existent advertising budget. Show attendance increased by 20% and sales doubled as a result. Show participants viewed more than 40 brands of chocolates and experienced seminars for adults and children, panel discussions, interactive exhibits, a cookbook store and live music.
13 November 2004, New York Post, pg. 29:
Even the most devoted lover of all things sweet will not leave this year's New York Chocolate Show unsatisfied. With 60 chocolate makers including Australia Homemade, Laurent Gerbeau, Guittard, Valrhona and local favorites Payard and Brooklyn's own Jacques Torres offering samples, the show is growing larger every year and is the biggest of its kind in the U.S. But take our advice and arrive early to avoid the inevitable crush that erupts when such delicious delights are on offer. 10 a.m. to 7 p.m. todayand tomorrow at Metropolitan Pavilion, 125 W. 18th St., between Sixth and Seventh avenues; (212) 463-0071. Admission: $11.50-$21.50.
15 November 2004, NBC News: Today:
AL ROKER reporting:
Well, New York City showed its sweet side over the weekend thanks to the Seventh Annual Chocolate Show. And, as always, it proved chocolate is always in style. The opening night's fashion show is followed by several days of confectionary exhibitions featuring some of the world's great chocolate creations. They actually made outfits out of chocolate.
2 April 2005, The Independent (London), pg. 16:
A more serious event is the Salon du Chocolat. Usually held in Paris, this year it will also take place as the Chocolate Show in New York"s Metropolitan Pavilion & Altman Building. From 10-13 November there will be tastings, demonstrations and a children"s area (anyone for chocolate make-up?). Admission is $20 (Â£10.50) for adults and $10 (Â£5.20) for children (001 866 246 2692; http://www.chocoland.com ).