Texas Stadium opened on October 24, 1971 and was demolished on April 11. 2010. Kraft Foods, Inc., paid $75,000 to sponsor the demolition event and and 11-year-old essay contest winner helped to trigger the explosion. Kraft promoted its “Cheddar Explosion” macaroni and cheese product and the Texas Stadium event was hyped as “demolicious.”
Kraft has not trademarked “demolicious” and the word could have other uses.
Wikipedia: Texas Stadium
Texas Stadium was a football stadium in Irving, Texas, a suburb of Dallas. Built to replace the aging Cotton Bowl, it was the home field of the NFL’s Dallas Cowboys, and had a seating capacity of 65,675. The stadium opened on October 24, 1971.
In 2009, it was replaced as home of the Cowboys by the $1.15 billion Cowboys Stadium, which completed construction and officially opened on May 27, 2009 in Arlington, Texas. The stadium was demolished by controlled implosion on April 11, 2010.
On September 23, 2009, the City of Irving granted a demolition contract to Weir Brothers Inc., a local Dallas based company, for the demolition and implosion of the stadium.
On December 31, 2009, The City of Irving and Kraft Foods announced details of their sponsorship deal for the building’s implosion — including a national essay contest with the winner getting to pull the trigger that finishes off the iconic stadium. Kraft paid the city $75,000 and donated $75,000 worth of food to local food banks to promote its “Cheddar Explosion” macaroni product. The city council unanimously approved the sponsorship deal.
At 7:07 a.m. CDT on April 11, 2010, 11-year-old Casey Rogers pressed the button to cause the demolition. From the first explosion, it took approximately 25 seconds for the stadium to completely fall. Debris removal will continue until July 2010. Texas’ Department of Transportation is using the site as an equipment storage and staging area, after which Irving will decide long-term plans.
Dalls (TX) Morning News - Irving BLog
Demolicious??? The Kraft Mac and Cheese signs go up around Texas Stadium
3:28 PM Mon, Apr 05, 2010
Deborah Fleck/News Assistant
Well, it seems kind of cheesy, but Kraft is calling the explosive event taking place on April 11 at Texas Stadium a “Demolicious” event. When I drove by the stadium this weekend, I noticed banners showing Kraft’s very popular blue and gold box of macaroni and cheese next to the word “Demolicious.”
It’s going to be a demoltion, that’s for sure. But demolicious??
Lone Star Struck
Texas Stadium Farewell Is A Bit Too Cheesy For Me
Written by Joe D. April 9, 2010 at 9:39 am
Don’t You Just Hate Goodbyes? Sunday is the day that we say goodbye to a dear friend… Texas Stadium. However, am I the only Cowboys fan that feels that the demise of our football cathedral is being handled all wrong and not with the dignity it deserves?
I understand the fact that we already had our farewell ceremony featuring all the Cowboys greats of the past after we played our final game there over a year ago. But that doesn’t mean we should totally make a mockery of the demolition that will destroy Texas Stadium forever.
Couldn’t we find a better way of marketing the implosion than to have Kraft Foods promote their new and improved mac and cheese, Cheddar Explosion?
Kraft Foods Inc. paid $75,000 to sponsor the demolition in Irving, Texas, as part of a campaign to introduce its “Cheddar Explosion” macaroni and cheese. An 11-year-old boy who won a Kraft essay contest will trigger the explosive charge, taking down 4 million pounds of concrete, 2 million pounds of steel and a banner reading “Demolicious.”
Demolicious? I’m sure that plenty of Giants and Eagles fans will think so…
Texas (Lone Star State Dictionary) • (0) Comments • Thursday, April 15, 2010 • Permalink