The television show How I Met Your Mother, in an episode airing November 5, 2007, described a hot, very affordable New York City neighborhood nicknamed “DoWiSeTrePla.” It’s revealed at the end of the episode that this stands for “Down Wind of the Sewage Treament Plant”—explaining why the neighborhood was so affordable.
 
The humorous neighborhood nickname “DoWiSeTrePla” is frequently recalled whenever a new neighborhood acronym is proposed.
 
 
Wikipedia: Dowisetrepla
“Dowisetrepla” is the 7th episode in the third season of the television series How I Met Your Mother and 51st overall. It originally aired on November 5, 2007.
 
Plot
Marshall finally tires of Ted’s never-ending presence and his invasion on the married couple’s personal space, so he decides to buy a new apartment with Lily. He begins searching in a neighborhood called ‘Dowisetrepla’, which is explained as part of New York City’s tendency to shorten neighborhood names, and is supposedly an up-and-coming neighborhood in the city.
 
Marshall falls in love with the apartment in Dowistrepla, imagining himself playing drums in a band with his future sons. Lily feels guilty because of the huge credit card debt she hides from Marshall, but still imagines herself painting with two daughters, and so eventually ends up saying that she loves it.
 
Meanwhile, Barney hooks up with a woman, Meg, and takes the girl to the apartment in Dowisetrepla so he can sneak out while she is in the shower.
 
The next day, Lily and Marshall apply for a mortgage, and Marshall finds out about Lily’s debt. Later, Ted, Barney, and Robin go home, where Ted discovers that Lily and Marshall were having a fight. They end up hearing a missed call from a divorce lawyer. Lily and Marshall return, and explained that Lily had the idea of divorcing Marshall so that he would not be dragged down by her debt. However, Marshall replies by saying, “When I married you, I married all your problems, too.” Finally, they exclaim that they bought the apartment. The next day, Lily and Marshall take a taxi to their new home, but as they step out of the cab, smell an extremely strong stench. They realize that “Dowisetrepla” is short for: Downwind of the sewage treatment plant.
 
Urban Dictionary
DoWiSeTrePla
Down Wind from The Sewage Treatment Plant. Immortalized in the 3rd season episode of the same name on the CBS sitcom “How I Met Your Mother”. Fictional satire of the insane NYC real estate market and its ridiculous contraction derived neighborhood names.
DoWiSeTrepla is the hottest neighborhood in NYC. The deals are amazing. Much more affordable than Dumbo or Tribeca.
by Barry V Nov 30, 2007
 
NYTimes.com—City Room
September 18, 2008, 2:30 pm
In TriBeCa, a New Park Called CaVaLa
By SEWELL CHAN
(...)
On Thursday, officials broke ground on the $3.3 million CaVaLa Park. Adrian Benepe, above left, the New York City parks commissioner, said he came up with the name because the half-acre park is bounded by Canal, Varick and Laight Streets and because no more suitable name was available.
(...)
COMMENTS
September 18, 2008
5:16 pm
Anyone remember the How I Met Your Mother episode with DoWiSeTrePla?
 
In the ep, a Realtor suckers the couple into buying condo in “the hottest new neighborhood” because they won’t admit they aren’t cool enough to have heard of the newest acronym-ed neighborhood.
 
The joke’s on them when they find out what it stands for:
Down Wind of the Sewage Treatment Plant
— JeDa