Luby’s Cafeterias began in 1947 (although trademark records indicate a 1941 date). The famed “Lu Ann” platter (trademarked in the 1970s) features one entree and two sides. The Texas-based animated comedy/drama King of the Hill features a character named “Luanne Platter.”
 
Luby’s slogans include “Good Food From Good People” (1985) and “Tastes Like Texas, Feels Like Home” (2003).
 
     
Handbook of Texas Online
LUBY’S CAFETERIAS. Luby’s Cafeterias, with headquarters in San Antonio, is a southwestern cafeteria corporation with the motto “Good food from good people.” The company grew out of the New England Dairy Lunch cafeterias founded by Harry Luby in 1911 at Springfield, Missouri. The early restaurants sought to provide low-cost, wholesome meals for working people, and featured New England boiled dinners. Each cafeteria consisted of a room with a twelve-foot counter and tables modeled on those of a Chicago restaurant. Luby opened several New England Cafeterias between 1914 and 1916 and brought the idea to Texas in 1920 with a cafeteria in Waco. He was uncomfortable with managing a large business, however, and chose to retire in his thirties to help others develop cafeterias, accepting in return an interest in the business.

Luby’s son, Robert M. Luby, established his first Luby’s Cafeteria at Dallas in 1934, after receiving a degree in business administration from the University of Texas in Austin. After serving in World War II,qv he returned to Texas and in 1947 established a cafeteria in San Antonio with his cousin, Charles R. Johnston, and George H. Wenglein, John Lee, and Norwood Jones. At the time, San Antonio was filled with servicemen and their families, many of whom lived downtown. The cafeteria had twenty-five employees and seated about 180 people. A second cafeteria opened in Alamo Heights in 1948. By 1959 the company was incorporated as Cafeterias, Incorporated, and was operating nine cafeterias in Texas, each of which was a partnership owned by a group of men brought together by the founders.
   
Wikipedia
Luby’s is a cafeteria-style restaurant chain located in the southern United States in Arkansas, Arizona, Louisiana, Oklahoma, and Texas. Originally founded in 1947, the “Lu Ann Platter” is a popular combination platter served at this cafeteria chain, and is a half portion entree with vegetables. This plate was the inspiration for the character name Luanne Platter from the animated Texas comedy/drama, King of the Hill. The restaurant headquarters is currently located in Houston, Texas. It moved from San Antonio in 2004.
   
(Trademark)
Word Mark LU ANN
Goods and Services IC 042. US 100. G & S: RESTAURANT SERVICES. FIRST USE: 19711200. FIRST USE IN COMMERCE: 19740100
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 73034222
Filing Date October 10, 1974
Current Filing Basis 1A
Original Filing Basis 1A
Registration Number 1054102
Registration Date December 7, 1976
Owner (REGISTRANT) CAFETERIAS, INC. CORPORATION TEXAS 4900 BROADWAY SAN ANTONIO TEXAS 78286
(LAST LISTED OWNER) LUBY’S CAFETERIAS, INC. CORPORATION BY CHANGE OF NAME FROM DELAWARE 2211 N.E. LOOP 410 SAN ANTONIO TEXAS 78217
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record GALE R PETERSON
Prior Registrations 0958735;0983523;AND OTHERS
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Renewal 1ST RENEWAL 19961010
Live/Dead Indicator LIVE
   
(Trademark)
Word Mark GOOD FOOD FROM GOOD PEOPLE
Goods and Services (ABANDONED) IC 042. US 100. G & S: RESTAURANT SERVICES. FIRST USE: 19850214. FIRST USE IN COMMERCE: 19850214
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 73529323
Filing Date March 28, 1985
Current Filing Basis 1A
Original Filing Basis 1A
Owner (APPLICANT) LUBY’S CAFETERIAS, INC. CORPORATION TEXAS 2211 N.E. LOOP 410, P.O. BOX 33069 SAN ANTONIO TEXAS 78265
Attorney of Record GALE R. PETERSON
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date December 7, 1985
 
(Trademark)
Word Mark TASTES LIKE TEXAS FEELS LIKE HOME
Goods and Services IC 043. US 100 101. G & S: Cafeteria and restaurant services. FIRST USE: 20030901. FIRST USE IN COMMERCE: 20030901
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 78312287
Filing Date October 10, 2003
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition June 29, 2004
Registration Number 2886719
Registration Date September 21, 2004
Owner (REGISTRANT) LUBCO, INC. CORPORATION TEXAS 1122 Northest Loop 410 San Antonio TEXAS 782174673
Attorney of Record Pamela B. Huff
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE
 
(Trademark)
Word Mark LUBY’S
Goods and Services IC 042. US 100. G & S: RESTAURANT AND CAFETERIA SERVICES. FIRST USE: 19410000. FIRST USE IN COMMERCE: 19650100
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 72446483
Filing Date January 22, 1973
Current Filing Basis 1A
Original Filing Basis 1A
Registration Number 0967837
Registration Date September 4, 1973
Owner (REGISTRANT) CAFETERIAS, INC. CORPORATION TEXAS 4900 BROADWAY SAN ANTONIO TEXAS 78209
(LAST LISTED OWNER) LUBCO, INC. CORPORATION DELAWARE 2211 NORTHEAST LOOP 410 SAN ANTONIO TEXAS 78217
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record PAMELA B. HUFF
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20031219.
Renewal 2ND RENEWAL 20031219
Live/Dead Indicator LIVE

(Trademark)
Word Mark LUBY’S CAFETERIA
Goods and Services IC 043. US 100 101. G & S: Cafeteria and restaurant services. FIRST USE: 19411231. FIRST USE IN COMMERCE: 19650131
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Design Search Code
Serial Number 78417058
Filing Date May 11, 2004
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition May 31, 2005
Registration Number 2987473
Registration Date August 23, 2005
Owner (REGISTRANT) LUBCO, INC. CORPORATION TEXAS 1122 Northeast Loop 410 San Antonio TEXAS 782174673
Attorney of Record Pamela B. Huff
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE CAFETERIA APART FROM THE MARK AS SHOWN
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE