"MoMA" is not your mother. People say MOE-ma.
25 August 1963, New York Times, pg. X11:
...New York's Museum of Modern Art...
...(at which MOMA is an old hand)
26 April 1964, New York Times, pg. X23:
ART NOTES: MOMA GETS A NEW LOOK
By GRACE GLUECK
HANDSOMELY refurbished and with double the space, the museum of Modern Art will open May 27 fairly bristling with improvements. For MOMA (as they say in the trade) devoteees who haven't been watching since the Museum closed last December, here is what the Museum - and its fund-raising drive - has wrought.
... Much like the Museum of Modern Art in NYC is simply "Moma." Pronounced "Moema," not "Momma." If one has been to the MFA but not enjoyed it thoroughly, perhaps ...
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