Entry from March 24, 2005
Scratch ‘n’ Match (Daily News promotional game)
The Daily News has run a promotional game called "scratch 'n' match" since 1995. In March 2005, an incorrect number was printed on tickets that resulted in multiple $100,000 winners. The Daily News apologized and put up a one million dollar prize pool for a special drawing - a costly error in a city where newspapers are distributed for free or for just a few quarters.
22 March 2005, Associated Press Newswires:
The way it's set up, the Daily News includes a seven-game ticket in its Sunday edition. Every day, it prints a list of 10 numbers to be scratched off the corresponding day's game, out of 15 possible spaces. If three of the revealed spaces show the same dollar amount, the contestant wins that money.
In Saturday's game, the number 13 was printed instead of the correct number, 12, in the list of scratch-off numbers.
The Daily News apologized to readers for publishing the wrong number and said it was putting up more than $1 million in cash as a prize pool for those affected by the error. A special drawing will have five $100,000 winners, five $10,000 winners and 12,790 other cash winners, the newspaper said in a statement Monday.
(Trademark)
Word Mark SCRATCH 'N' MATCH
Goods and Services IC 028. US 022 023 038 050. G & S: Promotional game cards. FIRST USE: 19950917. FIRST USE IN COMMERCE: 19950917
IC 041. US 100 101 107. G & S: Entertainment services, namely, conducting contests in newspapers. FIRST USE: 19950917. FIRST USE IN COMMERCE: 19950917
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 76619400
Filing Date November 4, 2004
Current Filing Basis 1A
Original Filing Basis 1A
Owner (APPLICANT) Daily News, L.P. New DN Company, a Delaware limited partnership LIMITED PARTNERSHIP DELAWARE 450 West 33rd Street 3rd Floor New York NEW YORK 10001
Attorney of Record Monica Riva Talley
Type of Mark TRADEMARK. SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE
22 March 2005, Associated Press Newswires:
The way it's set up, the Daily News includes a seven-game ticket in its Sunday edition. Every day, it prints a list of 10 numbers to be scratched off the corresponding day's game, out of 15 possible spaces. If three of the revealed spaces show the same dollar amount, the contestant wins that money.
In Saturday's game, the number 13 was printed instead of the correct number, 12, in the list of scratch-off numbers.
The Daily News apologized to readers for publishing the wrong number and said it was putting up more than $1 million in cash as a prize pool for those affected by the error. A special drawing will have five $100,000 winners, five $10,000 winners and 12,790 other cash winners, the newspaper said in a statement Monday.
(Trademark)
Word Mark SCRATCH 'N' MATCH
Goods and Services IC 028. US 022 023 038 050. G & S: Promotional game cards. FIRST USE: 19950917. FIRST USE IN COMMERCE: 19950917
IC 041. US 100 101 107. G & S: Entertainment services, namely, conducting contests in newspapers. FIRST USE: 19950917. FIRST USE IN COMMERCE: 19950917
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 76619400
Filing Date November 4, 2004
Current Filing Basis 1A
Original Filing Basis 1A
Owner (APPLICANT) Daily News, L.P. New DN Company, a Delaware limited partnership LIMITED PARTNERSHIP DELAWARE 450 West 33rd Street 3rd Floor New York NEW YORK 10001
Attorney of Record Monica Riva Talley
Type of Mark TRADEMARK. SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE
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