SoBe is South Beach in Miami.
 
   
http://en.wikipedia.org/wiki/South_Beach
South Beach (also known as SoBe) is a section of Miami Beach, Florida that encompasses the lower 23 blocks of the island from the point south of 1st Street to 23rd Street. This area was the first section of Miami Beach to be developed starting in the 1910s, thanks to development efforts of Carl G. Fisher, the Lummus Brothers, John Collins, and others.
     
 
Miami Herald archives
Miami Herald - August 31, 1986 - 1K AMUSEMENTS
SOBE
.. First, resurrect the idea of an American Riviera—the romantic sobriquet for old Miami Beach. Then fine-tune it: Picture a center for the arts in the American tropics, a sultry home for East Coast sophisticates, with dance and theater and film festivals, all a giant’s footstep from the sea.. Sounds like a formula for revival, both economic and cultural. And a growing band of Miami Beach artists, whose stock in trade is imagination, is hoping to turn that vision of rebirth… 
 
     
Miami Herald archives
Miami Herald - December 14, 1986 - 17 NEIGHBORS MB
NAMES ARE GETTING CUTER ALL THE TIME
(A) South Beach.. (B) SoBe. (C) SoBe Or Not SoBe.. (D) SoBe It.. Question: Which of the above is not the name of a real place? Hard to tell, isn’t it, as the Battle of the Cute Names for places around the South Florida Art Center heats up. The right answer is (C). For the purposes of this column, the battle winner is SoBe It, a new retro-furniture store at 925 Lincoln Rd.. The month-old showroom is in the handsomely restored Sterling Building. Owners Juan Valdes and… 
 
     
7 February 1988, New York Times, section XX, pg. 14:
On Lincoln Road, a reviving commercial strip that was called the Fifth Avenue of the South until the 1950’s, there is one of the biggest concentrations of studios and galleries in South Florida.
(...)
Other, mostly jazz, haunts facing the beach are Jazz at the Waldorf, in the Waldorf Towers Hotel at 800 Ocean Drive, and the SoBe Bar in the Leslie Hotel at 1344 Ocean Drive.
     
 
18 May 1989, New York Times, pg. A14:
So chic and trendy are the clubs and the outdoor cafes of this new South Beach that it has taken on an acronym, SoBe (pronounced SO-bee)
   
 
21 March 1993, New York Times, part V, pg. 11:
SoBe or Not SoBe?.
 
 
14 August 1994, New York Times, “Miami, the Whatever-You-Care-to-Name It of Florida” by Vernon Silver, Arts & Leisure section, pg. 18:
A few fashion models were spotted on its beaches, and some local boosters touted the town as “Manhattan South.” A couple of downtown artists in cafes ogled the models, and South Beach styled itself SoBe. The foreign tourists flocked in to find the sun, the models and the downtown artists, and Miami was slapped with another label: the American Riviera. Now Miamians have found their town yet one more title—Hollywood East—and they have reason to hope that this year’s label will stick.
   
 
(Trademark) 
Word Mark SOBE SHOES SOUTH BEACH, FLORIDA
Goods and Services (ABANDONED) IC 025. US 039. G & S: footwear; namely, men’s, women’s and children’s bootwear, flat shoes, sandals, slip-ons, slippers, athletic, canvas, rubber boots, ankle boots, and shoes. FIRST USE: 19930713. FIRST USE IN COMMERCE: 19930713
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 74414210
Filing Date July 19, 1993
Current Filing Basis 1A
Original Filing Basis 1A
Owner (APPLICANT) D.G. INTERNATIONAL SERVICES LTD. CORPORATION DELAWARE 700 Spirit of St. Louis Blvd. Suite G Chesterfield MISSOURI 63005
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date June 28, 1994