A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Entry from December 31, 2007
Space City, USA (Houston nickname)

The Manned Spacecraft Center was established in 1961 in Houston; it was renamed the Lyndon B. Johnson Space Center in 1973. By 1962, Houston was being called “Space City, USA.” On July 20, 1969, the first words from the lunar surface were: “Houston, the Eagle has landed.”

Space Center Houston
Johnson Space Center History
Established as the Manned Spacecraft Center (MSC) in 1961, the Lyndon B. Johnson Space Center (JSC) named in honor of the late President, is responsible for the design, development, and operation of human space flight. For more than three decades, JSC has been the world leader in human space flight operations for NASA.

The MSC opened in 1963 with Gemini IV as the first flight controlled here and became a hub of activity as the Gemini program ended and the Apollo program gained momentum. The Apollo program obtained the national goal, set by President Kennedy in 1961 of landing men on the Moon and returning them safely within the decade of the 1960’s.

The eyes of the world were on Houston and the MSC on July 20, 1969 as Neil Armstrong reported from the lunar surface, “Houston, the Eagle has landed.” Hours later, Armstrong descended the ladder of the Lunar Module (LM)"Eagle" proclaiming, “That’s one small step for a man, one giant leap for mankind” as he took his historic first steps on the Moon’s surface. Later, in 1973, the MSC was renamed the Lyndon B. Johnson Space Center (JSC) and has been the heart of the manned space flight program ever since. Controlling flights from Gemini, Apollo, Skylab and the Apollo-Soyuz through the current Shuttle program is the responsibility of JSC scientists, engineers, astronauts and other staff members.

JSC is the Training base and home for our nation’s astronauts and the site of Mission Control, where a talented cadre of flight controllers monitors the work of our women and men in space. The operations as JSC include the development, production and delivery of the Space Shuttle orbiters; the testing of spacecraft associated systems; the development and integration of experiments for human space flight activities; supporting scientific engineering and medical research; the selection and training of astronauts and the operation of human space flights.

For more information about the Johnson Space Center, please visit the official NASA website at http://www.nasa.gov/centers/johnson/home/index.html.

National Aeronautics and Space Administration
JSC History
Johnson Space Center was established in 1961 as the Manned Spacecraft Center. In 1973, the Center was renamed in honor of the late President and Texas native, Lyndon B. Johnson. From the early Gemini, Apollo and Skylab projects to today’s Space Shuttle and International Space Station Programs, the Center continues to lead NASA’s efforts in human space exploration.

(OCLC WorldCat record)
Title: Houston street map /
Corp Author(s): Rand McNally and Company. 
Publication: [Chicago] :; Rand McNally & Co.,
Year: 1962
Description: 1 map :; both sides, col. ;; on sheet 64 x 106 cm., folded to 23 x 11 cm.
Language: English
Geographic: Houston (Tex.)—Maps.
Houston Metropolitan Area (Tex.)—Maps. 
Map Info: Scale [1:44,985]. 1 in. = approx. 0.71 miles.
Cartgrph Code: Category of scale: a Constant ratio linear horizontal scale: 44985
Note(s): Includes index, text, ill., and insets of “Downtown Houston” and “Houston-Galveston area."/ “6204."/ “6203.”
Class Descriptors: LC: G4034.H8 1962; Geographic: 4034; H8
Other Titles: Panel title:; Houston, space city, U.S.A.
Responsibility: [prepared for] The Houston Chamber of Commerce.

9 April 1962, Modesto (CA) Bee, tv section, pg. A12, col. 1:

26 June 1962, Lima (OH) , “Eighth Largest City Reaching for Moon” by Kenneth Carr, pg. 20, cols. 7-8:
HOUSTON, Tex (UPI)—This big and booming city, eighth largest in the nation, is reaching for the moon.

Scores of scientists, engineers and executives have moved to this warm and humid metropolis near the Gulf Coast to convert it into “Moon City, U.S.A.” They will plan and develop the program to send manned spacecraft to earth’s natural satellite.

On a 1,720-acre pasture on the shores of Clear Lake, 22 miles from downtown Houston, machines are tearing up the earth for the manned spacecraft center of the national Aeronautics and Space Administration (NASA).

9 September 1962, Galveston (TX) Daily News, pg. 3, col. 3:
President Kennedy also may see the site of a planned $375 million “space city’ development near the space center site.

13 September 1962, Dallas (TX) Morning News, “JFK Promises to Push U.S. Space Activities” by Robert E. Baskin, section 1, pg. 1:
Kennedy was introduced by Vice-President Lyndon B. Johnson who told the crowd that Kennedy was trying “to make life more meaningful” for the people of the country. He called Houston the nation’s “leading space city.”

9 December 1962, Big Spring (TX) Daily Herald, pg. 3B, col. 4:
All Houstonians have a goal of welcoming visitors to have a good time in “Space City, U.S.A.” at Bluebonnet Bowl time—fans from Missouri and Georgia following their teams, and Texans to see top notch teams from the Southeastern Conference and the Big Eight in an attractive intersectional clash in the Lone Star State.

23 December 1962, Dallas (TX) Morning News, section 2, pg. 2:
HOUSTON, Texas—They are calling a patch of coastal plain Space City, USA, in honor of the NASA installations that are going up on the sandy wastelands along the edge of the Gulf.

19 September 1963, Dallas (TX) Morning News, section 4, pg. 1:
Starry-eyed Cheryl Wilburn appropriately lives near “Space City,” home of the astronauts in Houston. 

(OCLC WorldCat record)
Title: News of the day.
[Vol. 34, no. 282--excerpt. The changing face of great American cities].
Corp Author(s): Metro-Goldwyn-Mayer. 
Publication: United States :; A Metro-Goldwyn Mayer release,
Year: 1963
Language: English
Abstract: “A cameraman’s visit to Houston, Texas, shows why this city, longtime oil and petrochemical capital of the world, and now Space City, U.S.A., has jumped in population in a decade from 14th to 6th most populous city in the country. New building everywhere adds new skyscrapers to the horizon, installs new miles of freeways and, at the NASA Manned Spacecraft Center in Clear Lake City, a whole new community is being created"--Hearst synopsis sheet.
Genre/Form: Newsreels.
Note(s): Rights held by UCLA Film and Television Archive.

(OCLC WorldCat record)
Title: Look at Houston, what to see, what to do in the south’s largest city
Author(s): Gilbert, Charles E. 1888- (Charles Edwin),
Publication: Houston, Tex.,
Year: 1963
Description: 1 v. (unpaged) illus., map. 21 cm.
Language: English
Geographic: Houston (Tex.)—Guidebooks. 
Note(s): Cover title: A pictorial and factual look at Houston, Space City, U.S.A.
Class Descriptors: LC: F394.H8; Dewey: 976.41
Other Titles: Pictorial and factual look at Houston, Space City, U.S.A.

28 April 1963, New York (NY) Times, pg. 418 ad:
With a background only three years short of the century mark, Houston’s First City National Bank has long been a banking leader in the Southwest. The scope of that leadership continues to expand as Houston assumes its new title of “Space City, U.S.A.”

(OCLC WorldCat record)
Title: Heavenly cooking from Space City, U.S.A.,
Corp Author(s): Congregation Beth Israel (Houston, Tex.). Sisterhood. 
Publication: Houston, Tex., Press of Premier,
Edition: [1st ed.
Year: 1967

(OCLC WorldCat record)
Title: Space city news
Publication: Houston, Tex. : [s.n.]
Place: United States; Texas; Harris; Houston.
Year: 1969-1970
Frequency: Bimonthly
Description: Vol. 1, no. 1 (June 5, 1969)-v. 1, no. 12 (Dec. 20 [1969]/Jan. 14, 1970).; 1 v. :; ill. ;; 43 cm.
Language: English
Series: Variation: Underground newspaper collection.

(OCLC WorldCat record)
Title: Space city
Publication: Houston, Tex. : Space City News Collective,
Place: United States; Texas; Houston.
Year: 1970-?
Description: Vol. 1, no. 13 (Jan. 17/30, 1970)-; v. :; ill.
Language: English
Series: Variation: Underground newspaper collection.

(OCLC WorldCat record)
Title: Space city!
Corp Author(s): Lyman Padde Educational Project. 
Publication: Houston, Tex. : [Space City News Collective],
Place: United States; Texas; Harris; Houston.
Year: 1970-1972
Frequency: Weekly, Apr. 1971-1972; Former: Biweekly, 1970-Feb. 1971
Description: Vol. 1, no. 13 (Jan. 17/30, 1970)-v. 4, no. 9 (Aug. 3, 1972).; 4 v. :; ill. ;; 43 cm.

(OCLC WorldCat record)
Title: Murder in Space City :
a cultural analysis of Houston homicide patterns /
Author(s): Lundsgaarde, Henry Peder. 
Publication: New York : Oxford University Press,
Year: 1977

(OCLC WorldCat record)
Title: Houston, Space City, USA
Corp Author(s): Dawson Films. 
Publication: Fort Worth, Tex. :; Dawson Films,
Year: 1979
Description: 1 filmstrip (61 fr.) :; col. ;; 35 mm. +; 1 sound cassette (15 min.), 1 script.

Houston (TX) Press
Houston 101: Yet Another New Nickname For The Bayou City, Er, Space City, Um, H-Town...
By John Nova Lomax, Tuesday, Mar. 9 2010 @ 8:01AM
Unlike, say, the Big Apple or the Eternal City, Houston has never quite settled on one definitive nickname. A Canadian newspaper has just announced that we have a new one, but more on that in a second…
Since 1967, Space City has been Houston’s official nickname, but hardly anybody uses it anymore. NASA’s campus is barely in the City of Houston, the moon landing was a long time ago, and sad to say, the shuttle disasters have been the most noteworthy events in space travel since then.

Goods and Services IC 035. US 100 101 102. G & S: Association services, namely, promoting tourism, business, and conventions in the Greater Houston area; consultation services regarding conventions and business meetings in the Greater Houston area. FIRST USE: 20020404. FIRST USE IN COMMERCE: 20020404
Mark Drawing Code (1) TYPED DRAWING
Serial Number 76406357
Filing Date May 13, 2002
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition December 31, 2002
Registration Number 2700072
Registration Date March 25, 2003
Owner (REGISTRANT) Greater Houston Convention and Visitors Bureau CORPORATION TEXAS 901 Bagby, Suite 100 Houston TEXAS 77002
Attorney of Record Albert B. Kimball Jr.
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