‘We’re Texas” is the 1997 slogan of the University of Texas at Austin. The capital campaign associated with the slogan raised about $1.5 billion for the university.
   
   
http://www.lubbockonline.com/news/110997/ld0854.htm
UT hopes to draw donors with its new ‘We’re Texas’ slogan

AUSTIN (AP) - It’s a praise-winning phrase and they’re hoping it pays.

“We’re Texas” is the newly unveiled slogan of the University of Texas’ new billion-dollar capital campaign.

“I like it,” said UT system regent Rita Clements of Dallas. “It’s snappy.”

UT officials said they hope the slogan revealed Friday will draw on Texans’ pride in the flagship university to attract generous donors.

“The University of Texas is not called to be average. We are called to greatness,” said Roy Spence, a 1971 alumnus and president of GSD&M, the ad agency that developed the slogan free of charge. “‘We’re Texas’ is a call to arms and a call to action.”

Spence said the agency examined UT’s purpose and values for a year to come up with it.
 
 
http://www.utwatch.org/finances/were_texas.html
Some Background to the We’re Texas! campaign

The University of Texas at Austin We?re Texas! campaign began in 1997 with a goal of $1 billion by 2004. It has long since passed that mark and as of 4/30/2003 has accumulated $1.325 billion. The uses for the money include: professorships, scholarships, programs(pretty vague), new construction, and building renovations. Those donating cash, cash equivalents or other gifts to UT-Austin can designate their use, for example one can donate to the Engineering Department for an Endowment for a Professor.
 
   
http://en.wikipedia.org/wiki/University_of_Texas_at_Austin
The University of Texas at Austin, often called UT or Texas, is the flagship institution of the University of Texas System. The main campus is located less than a mile from the Texas State Capitol in Austin. Founded in 1883, the university is considered to be a “Public Ivy,” and was the fifth largest single-campus in the nation by enrollment in the fall of 2005 (and had the largest enrollment in the country from 1997–2003), with upwards of 50,000 students and 20,000 faculty and staff.
 
 
(Trademark)
Word Mark WE’RE TEXAS
Goods and Services IC 041. US 100 101 107. G & S: Educational services, namely, providing courses of instruction at the college level. FIRST USE: 19971107. FIRST USE IN COMMERCE: 19971107
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 01.01.03 - Comets; Stars with five points
07.03.25 - Aquariums (buildings); Convention hall; Hospitals; Libraries, public libraries; Schools; Wash, car (commercial)
07.07.25 - Domes; Loading platforms; Solar panels
26.11.01 - Rectangles as carriers or rectangles as single or multiple line borders
Serial Number 75510052
Filing Date June 29, 1998
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition July 27, 1999
Registration Number 2287575
Registration Date October 19, 1999
Owner (REGISTRANT) University of Texas at Austin, The STATE AGENCY TEXAS P.O. BOX 7458 Austin TEXAS 78713
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “TEXAS” APART FROM THE MARK AS SHOWN
Description of Mark The mark consists of a depiction of the exterior of a building with a star design containing a representation shape of the state of Texas therein.
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 8 (6-YR).
Live/Dead Indicator LIVE