“305” is the telephone area code of Miami (South Florida), and on March 5th (3/05), “305 Day” is celebrated—especially at 3:05 p.m. “305 Miami’s Areacode” was entered in the Urban Dictionary on September 16, 2003. “305 Day” was entered in the Urban Dictionary on March 5, 2014, stating:
   
“It became the official day to have a shot of cuban coffee known as ‘Cafesito’ at 3:05pm by the City of Miami. #Cafesito305.” (Usually spelled “cafecito.”—ed.)
 
“Happy 305 Day sir!” was posted on Twitter by DAWN MARIE on March 5, 2010. “Happy 305 day! Celebralo bien y Singate una chonga!” was posted on Twitter by Pepe Billete on March 5, 2012.
 
”@SantayanaPower @jennyleeisme Who’s gonna start @305Cafecito? Lol” was posted on Twitter by Danny Rivero on April 12, 2012. “Hey Miami: follow @305cafecito because 3:05 pm will one day be the OFFICIAL coffee break of Miami-Dade County #civicduty” was posted on Twitter by Danny Rivero eight minutes later. JennyLee Molina (@jennyleeisme), Chief Creative Officer at the Miami-based public relations agency JLPR, said in March 2013 that the idea came to her on April 3rd. “3:05 Cafecito” was made official by the city of Miami in 2013.
     
“3:05 CAFECITO” was trademarked with a date of first use of January 1, 2013. “305 DAY” was trademarked with a date of first use of February 1, 2013.
   
       
Wiktionary: cafecito   
Noun
cafecito m (plural cafecitos)
Diminutive of café; small coffee
 
3:05 Cafecito 
WHO IS 3:05 CAFECITO?
We are Miami’s Official Cafecito Break!
 
Miami-based public relations agency, JLPR, embarked on the ambitious task to make 3:05 the official time for cafecito of Miami-Dade County in April of 2012. After a year of rapid growth and lots of cafecito, the City of Miami presented JennyLee Molina with a proclamation honoring 3:05 as Miami’s official cafecito time! The Magic City is the only city in the U.S. with an official coffee break.
 
The idea came about to unify the Cuban coffee culture and create an on-line community of devotees who enjoy sharing their mutual love for Miami’s nectar through social media media. At 3:05, Miami pauses to stop and smell the cafecito.
           
Urban Dictionary
305
Miami’s Areacode
Miami
by AC September 16, 2003
 
Twitter
The305.Com
@The305
Today is “305 Day” at Ocho Placas - $35 “Miami-related” tattoos all day http://bit.ly/kuUXy
7:56 AM · Jul 23, 2009·twitterfeed
     
Twitter
Amanda Mejia
@amanduhmarie
@cubanmike82 I’m sorry I don’t think the cafeteria lady up there knows what “cafecito” is. That’s only in the 305 😉
5:55 PM · Sep 3, 2009·Twitter SMS
 
Twitter
DAWN MARIE
@DAWNdada
I been writing 3/05 all day (since its March 5th) sooo I been thinking about my dear amigo @PANCHO305 Happy 305 Day sir!
5:01 PM · Mar 5, 2010·Twitter Web Client
 
Twitter
The305.Com
@The305
Fuck. Yesterday was March 5th aka 305 Day…. I slipped on that. Should’ve done something special.
9:59 AM · Mar 6, 2010·Twitter Web Client
   
Twitter
Pepe Billete
@PepeBillete
Happy 305 day! Celebralo bien y Singate una chonga!
Translated from Spanish by
Happy 305 day! Celebrate it well and Sing a chonga!
1:34 PM · Mar 5, 2012·Facebook
 
Twitter
Pedro Navas
@pedronavas820
Happy 305 day! I love you Miami.
1:49 PM · Mar 5, 2012·Twitter for Android
 
Twitter
Ismā’īl ibn ‘Alī
@KidWithTheHat
It’s march 5th, aka 305 day! #Miami #areacodepride #missingthepalmtrees
5:27 PM · Mar 5, 2012·Twitter for iPhone
       
Twitter
Danny Rivero
@TooMuchMe
El cafecito me llama! @jennyleeisme @santayanapower #305 #cafe
Translated from Spanish by
The coffee calls me! @jennyleeisme @santayanapower # 305 #cafe
3:05 PM · Apr 12, 2012·Hootsuite
     
Twitter
JennyLee Molina
@jennyleeisme
Asi mismo! Love it! We’re starting a movement! #305qban RT @toomuchme: El cafecito me llama! @jennyleeisme @SantayanaPower #305 #cafe
3:43 PM · Apr 12, 2012·Hootsuite
   
Twitter
Danny Rivero
@TooMuchMe
Replying to @SantayanaPower
@SantayanaPower @jennyleeisme Who’s gonna start @305Cafecito? Lol
3:52 PM · Apr 12, 2012·Twitter Web Client
                           
Twitter
Danny Rivero
@TooMuchMe
Hey Miami: follow @305cafecito because 3:05 pm will one day be the OFFICIAL coffee break of Miami-Dade County #civicduty
4:00 PM · Apr 12, 2012·Twitter Web Client
   
Twitter
Monica Lynne
@imMonicaLynne
Oye #Miami: follow @305cafecito because 3:05pm is the OFFICIAL coffee break of Miami-Dade County. @jlpr
9:44 AM · Apr 13, 2012·TweetCaster for Android
     
Twitter
3:05 Cafecito
@305cafecito
Hi @gopalo @miamism @nataschaos @soulofmiami @nefarious! Are you making 3:05 your official #305cafecito time? Jump on the band wagon.
10:13 AM · Apr 17, 2012·Hootsuite
 
Twitter
Eduardo Prieto
@culebron1
Happy 305 Day Miami! What a beautiful day to celebrate our beautiful city.
12:10 PM · Mar 5, 2013 from Doral, FL·Twitter for Android
 
NBC (Miami, FL)
3:05 Becomes Official Cafecito Time in Miami
Published April 26, 2013 • Updated on April 27, 2013 at 1:07 pm
(...)
“We run on Miami’s sweet nectar, 3:05 Cafecito,” said JennyLee Molina, Chief Creative Officer at JLPR. A quick chat with Molina shows just how deep the cafecito culture runs in Miami:
 
How exactly did the 3:05 cafecito break idea come to fruition?
 
The idea came to me on April 3rd, 2012. I had a meeting with Amin De Jesus, Suenalo’s MC who is also one of my go-to creatives and just as 305-centric as I am. After lunching on Lincoln Road, we walked over to David’s Cafe on Meridian (RIP) and ordered a cafecito. When I looked at the time, it was exactly 3:05 and the light bulb went off! I took a picture of my Miami nectar and tweeted it with #305cafecito and proclaimed 3:05 as Miami’s new official cafecito break
 
NBC (Miami, FL)
March 5 Is “305 Day” in Miami
By Brandon Launerts • Published March 4, 2014 • Updated on March 4, 2014 at 9:19 pm
A local social media group, “305 Cafecito,” is celebrating March 5 as “305 Day” in Miami.
 
In honor of 3/05, a coffee gathering will take place at the Versailles Restaurant at 3:05 p.m. Wednesday. The first 50 people who attend will receive a free @305Cafecito T-shirt along with other surprises.
   
Twitter
Marvin Tapia
@MRMiamiMarvin
Happy #305 day Miami! #305cafecito at 3:05 on 3/05 with @jlpr @jennyleeisme and the rest of Miami!… http://instagram.com/p/lLIWrtnKJe/
3:13 PM · Mar 5, 2014 from Miami, FL·Instagram
 
Urban Dictionary
305 Day
305 Day is celebrated in the city of Miami because of the area code for the city (305)555-5555. It became the official day to have a shot of cuban coffee known as “Cafesito” at 3:05pm by the City of Miami. #Cafesito305
305 day cafesito 305 305 Miami South Florida
#miami#cafesito#305 day#miami life#dade county
by Struck305 March 05, 2014
     
Miami (FL) Herald
How does Miami celebrate 305 Day? A block party, cafecito and a gator in a caja china
BY MADELEINE MARR
MARCH 02, 2020 06:00 AM
(...)
305 Day was created by the founders of 3:05 Cafecito, who worked diligently to make the time on the clock the “official” cafecito break in the Magic City.
 
“The idea came about to unify the Cuban coffee culture and create an on-line community of devotees who enjoy sharing their mutual love for Miami’s nectar through social media,” said founder JennyLee Molina. “At 3:05, Miami pauses to stop and smell the cafecito.”
   
The first celebration was held at the iconic Cafe Versailles on March 5, 2013, as a “little ventanita event,” say organizers. It has since grown to this huge, raucous block party with about 8,000 attendees.
   
Twitter
Ana G
@bana1124
Happy 305 Day!
For us in Miami, it means more than just March 5th. It is our area code and 3:05 cafecito time when we have our shot of Cuban coffee. 
Ok hand🖐 ☕
#A…
7:53 AM · Mar 5, 2020·IFTTT
 
(Trademark)
Word Mark 3:05 CAFECITO
Translations The English translation of “Cafecito” in the mark is “Coffee”.
Goods and Services IC 016. US 002 005 022 023 029 037 038 050. G & S: Adhesive bands for stationery or household purposes; Adhesive labels; Adhesive tapes for stationery or household purposes; Adhesives for stationery and household use; Adhesives for stationery or household purposes; Advertising pamphlets; Advertising signs of cardboard; Advertising signs of paper; Art prints comprised of digital illustrations originating from photographs; Brochures about 3:05 Cafecito; Bumper stickers; Business cards; Card files; Cardboard; Cardboard signboards; Coasters made of cardboard; Coasters made of paper; Coasters of paper; Decals; Decals and stickers for use as home decor; Decorative decals for vehicle windows; Display cards primarily composed of cardboard; Embroidery design patterns; Engraving plates; Engravings and their reproductions; Gift bags; Gift boxes; Graphic art prints; Greetings cards and postcards; Illustrations; Magnetic bumper stickers; Magnetic paper; Mounted posters; Paper; Paper and cardboard; Paper fasteners; Paper file jackets; Paper stationery; Plastic adhesives for household or domestic use; Plastic adhesives for stationery or household purposes; Post cards; Postcards; Posters; Printed advertising boards of cardboard; Printed advertising boards of paper; Printed paper signs; Stickers; Unmounted posters. FIRST USE: 20130101. FIRST USE IN COMMERCE: 20130101
IC 021. US 002 013 023 029 030 033 040 050. G & S: Beverage glassware; Beverageware; Coffee cups; Coffee cups, tea cups and mugs; Coffee mugs; Coffee pots; Coffee pots not of precious metal; Coffee scoops; Coffee servers; Coffee services; Coffee stirrers; Commemorative plates; Cream and sugar set; Creamer pitchers; Cups and mugs; Dishes; Dishware; Drinking cups and saucers; Mugs; Trays for domestic purposes. FIRST USE: 20130101. FIRST USE IN COMMERCE: 20130101
IC 025. US 022 039. G & S: Caps; Hats; Polo shirts; Shirts; Shirts and short-sleeved shirts; T-shirts. FIRST USE: 20130101. FIRST USE IN COMMERCE: 20130101
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 86047186
Filing Date August 24, 2013
Current Basis 1A
Original Filing Basis 1A
Published for Opposition September 23, 2014
Registration Number 4651391
Registration Date December 9, 2014
Owner (REGISTRANT) 305 CAFECITO HOLDINGS, LLC LIMITED LIABILITY COMPANY FLORIDA 3250 NE 1ST AVENUE, SUITE # 305 MIAMI FLORIDA 33137
Attorney of Record John del Rossi
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “CAFECITO” APART FROM THE MARK AS SHOWN
Type of Mark TRADEMARK
Register PRINCIPAL-2(F)
Live/Dead Indicator LIVE
   
(Trademark)
Word Mark 305 DAY
Goods and Services IC 041. US 100 101 107. G & S: Organizing community festivals featuring primarily a variety of activities, namely, live music concerts, art exhibitions, ethnic dances, food vendors and the like and also providing flea markets and exhibitions celebrating cultural heritage; Special event planning for social entertainment purposes. FIRST USE: 20130201. FIRST USE IN COMMERCE: 20130201
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 87788083
Filing Date February 7, 2018
Current Basis 1A
Original Filing Basis 1A
Published for Opposition July 10, 2018
Registration Number 5569579
Registration Date September 25, 2018
Owner (REGISTRANT) 305 Cafecito Holdings, LLC LIMITED LIABILITY COMPANY FLORIDA 1549 SW 8th Street Miami FLORIDA 33135
Attorney of Record John del Rossi
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “DAY” APART FROM THE MARK AS SHOWN
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE