“Always Real” has been a Coca-Cola slogan since 1993. “Always Real, Always Harlem” has been a Coca-Cola advertisement on some Harlem stores since at least 2004.
flickr
ALWAYS REAL
ALWAYS HARLEM
Coca-Cola
Was taken in Harlem in the summer of 2004
photo.net
Always Harlem Always Real
by Jeff T
Canon EOS Rebel 2000
TBFTGOGGI and Other Catchy Band Names
“Always Harlem, Always Real” – Nothing screams legitimacy more than blackness. That this seems to be part of a Coca-Cola ad would undermine that legitimacy… if we weren’t so concerned with the whole irony thing. Just remember: No matter how tempting it may be… never, ever perform in Harlem. Pleasant bonus: When your fans resort to the acronym, they’ll sound like an army of seals. (photo from lisawhiteman.com)
(Trademark)
Word Mark ALWAYS COCA-COLA
Goods and Services IC 032. US 045. G & S: soft drinks and preparations for making the same. FIRST USE: 19930200. FIRST USE IN COMMERCE: 19930200
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 19.09.04 - Bottles, jars or flasks with concave sides; Flasks with concave sides; Jars with concave sides
26.01.02 - Circles, plain single line; Plain single line circles
Serial Number 74356284
Filing Date February 5, 1993
Current Filing Basis 1A
Original Filing Basis 1B
Published for Opposition July 27, 1993
Registration Number 1867757
Registration Date December 13, 1994
Owner (REGISTRANT) Coca-Cola Company, The CORPORATION DELAWARE One Coca-Cola Plaza Atlanta GEORGIA 30313
Attorney of Record CAROLINE K. PEARLSTEIN
Prior Registrations 0238146;0696147;1057884;AND OTHERS
Description of Mark The mark consists, in part, of the wording “COCA-COLA” on a bottle cap. The lining is a feature of the mark and does not indicate color.
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20040811.
Renewal 1ST RENEWAL 20040811
Live/Dead Indicator LIVE
Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.
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Above, Big Apple Corner at 54th Street and Broadway in Manhattan. Google Maps. Stolen and missing, 2021-2024.
Above, John J. Fitz Gerald, from the Aug. 15, 1931, Binghamton (NY) Press, pg. 14.
Listen to Robert Emmerich introduce "The Big Apple," a hit song from 1937. Music written by Bob and performed by Tommy Dorsey's Clambake Seven with Bob on piano. Lyrics written by Buddy Bernier and sung by Edythe Wright. Audio provided by Dorothy Emmerich.
Also listen to a 1937 "The Big Apple" song by Ozzie Nelson and his Orchestra. See a 1929 photo of John J. Fitz Gerald and a 1931 photo of John J. Fitz Gerald.
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