A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from December 18, 2013
B-Dubs (Buffalo Wild Wings nickname)

Buffalo Wild Wings is a fast food restaurant chain specializing in Buffalo-style chicken wings that was founded in 1982. The name “B-Dubs” for Buffalo Wild Wings was trademarked by the restaurant with a first use date of February 1, 2006. However, “B-Dubs” was entered in the Urban Dictionary on September 20, 2003.

Buffalo Wild Wings was originally called Buffalo Wild Wings & Weck and nicknamed “BW3.”


Wikipedia: Buffalo Wild Wings
Buffalo Wild Wings Grill & Bar is a casual dining restaurant and sports bar franchise in the United States and Canada that is known for its Buffalo wings.

History
Buffalo Wild Wings was founded in 1982 after James Disbrow, then living in Buffalo, New York, came to Kent, Ohio, to judge an amateur figure skating competition at Kent State University in 1981. He met up with his good friend Scott Lowery and went looking for a place to get authentic Buffalo-style chicken wings. Unable to find one, they decided to open up their own restaurant, first in Columbus, Ohio, and then in Westerville, Ohio one year later. Originally called Buffalo Wild Wings & Weck, from which the abbreviation BW3 was created (the third W was for the beef on weck sandwich), the restaurant became a franchise; as of December 27, 2009, it had 652 locations (232 directly owned by the company, and 420 franchised locations) across 45 U.S. states. An alternate nickname in recent usage by the company is B-Dubs. The corporate headquarters was located upstairs from their location in Clifton, Cincinnati for several years before moving to Minneapolis, Minnesota.

Urban Dictionary
B-Dubs
Slang term to describe Buffalo Wild Wings.
1. “It’s thirty-cent wing Tuesday! Lets go to B-Dubs.”
2. “I’m lettin’ off zingers cause I went to B Dubs last night!

by Dub-T September 20, 2003

May 2005, Quad-State Business Journal (Winchester, VA), “Newer Sports-Themed Eateries in Different Game” by Peter Heerwagen, pg. 6:
When asked why the Buffalo Wild Wing franchisees appear to have different operating philosophies, Mike Fox, spokesperson for the Minneapolis-based chain, said the branding is consistent across the county. “The concept has evolved, grown up over the years after starting out at the Ohio State campus as Buffalo Wild Wings & Week, which is a bun. It was known as BW3 or B-Dubs, but we changed the name five years ago.

Urban Dictionary
B Dubs
Short For Buffalo Wild Wings (get it? - B W’s dubs for the double u’s)
I’m goin to B Dubs to get some food...
by Vogile July 13, 2005

30 September 2005, Detroit (MI) Free Press, “East Lansing Hangouts Brace for Battle” by Kelley L. Carter, pg. D1:
Buffalo Wild Wings Grill & Bar
It’s a much larger venue tucked around the corner of the main drag on Albert Avenue. B-Dubs holds 275 people, almost triple the number that the Barrel can handle.

Twitter
Matt
‏@mshohara
Going to the mall and then b dubs! Call me if you want to go!
4:39 PM - 29 Dec 06

Twitter
Amanda Engler
‏@nickssister
Its wing night at b-dubs!
8:07 PM - 13 Mar 07

Google Books
Diary of a Jackwagon
By Tim Hawkins
Nashville, TN: Nelson Books
2015
Pg. 34:
I call McDonald’s “Mickey D’s” and I call Buffalo Wild Wings “B Dubs” and I call Taco Bell “Voldemort’s Colon.”

Dayton (OH) Daily News
Why is Buffalo Wild Wings nicknamed BW3s?
Kara Driscoll Staff Writer
9:26 a.m. Tuesday, Nov. 28, 2017 Business
(...)
The popular wing joint has plenty of nicknames including BW3s and B-Dubs. Ever wonder how those nicknames got started?
(...)
The restaurant chain was originally named Buffalo Wild Wings & Weck. Beef on weck is a popular sandwich in New York consisting of roast beef on an au jus-soaked kummelweck roll. The original BW3 restaurant was on High Street in Columbus. In 1998, the name was changed to Buffalo Wild Wings Grill & Bar.

Now, people just call Buffalo Wild Wings “B-Dubs” for short.

(Trademark)
Word Mark B-DUBS
Goods and Services IC 043. US 100 101. G & S: RESTAURANT SERVICES. FIRST USE: 20060201. FIRST USE IN COMMERCE: 20060201
Mark Drawing Code (1) TYPED DRAWING
Trademark Search Facility Classification Code LETS-1 B A single letter, multiples of a single letter or in combination with a design
NOTATION-SYMBOLS Notation Symbols such as Non-Latin characters,punctuation and mathematical signs,zodiac signs,prescription marks
Serial Number 78295040
Filing Date September 2, 2003
Current Basis 1A
Original Filing Basis 1B
Published for Opposition May 25, 2004
Registration Number 3303367
Registration Date October 2, 2007
Owner (REGISTRANT) Buffalo Wild Wings, Inc. CORPORATION MINNESOTA Suite 1600 5500 Wayzata Boulevard Minneapolis MINNESOTA 55416
Attorney of Record Stephen R. Bergerson
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator LIVE

Posted by Barry Popik
New York CityRestaurants/Bars/Coffeehouses/Food Stores • Wednesday, December 18, 2013 • Permalink