A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from March 02, 2019
Balance Sheet Close (sales technique)

Entry in progress—B.P.

Wikipedia: Closing (sales)
Balance sheet close: also called the Ben Franklin close, in which the salesperson and the prospect build together a pros-and-cons list of whether to buy the product, with the salesperson trying to ensure the pros list is longer than the cons.

YouTube
Closing Tip #3 - Balance Sheet close - Che Brown
Che Brown
Published on Dec 22, 2010
Che Brown, President of Partners in Learning.  We teach people an easier way to be successful in sales

Posted by Barry Popik
New York CityWork/Businesses • Saturday, March 02, 2019 • Permalink