The Big Apple: “Be risk diverse, not risk averse” ("Be risk aware, not risk averse")

A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Above, Big Apple Corner at 54th Street and Broadway in Manhattan. Google Maps.

Above, John J. Fitz Gerald, from the Aug. 15, 1931, Binghamton (NY) Press, pg. 14.

Listen to Robert Emmerich introduce "The Big Apple," a hit song from 1937. Music written by Bob and performed by Tommy Dorsey's Clambake Seven with Bob on piano. Lyrics written by Buddy Bernier and sung by Edythe Wright. Audio provided by Dorothy Emmerich.

Also listen to a 1937 "The Big Apple" song by Ozzie Nelson and his Orchestra. See a 1929 photo of John J. Fitz Gerald and a 1931 photo of John J. Fitz Gerald.

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Entry from June 21, 2010

“Be risk diverse, not risk averse” ("Be risk aware, not risk averse")

Entry in progress—B.P.

My Blog
Risk Taking, are you Risk Averse or Risk Aware?
This entry was posted on Tuesday, August 30th, 2005 at 9:43 pm and is filed under choices.

The Age (Australia)
Loss averse, not risk averse
September 30, 2006

SFGate (San Francisco, CA)
Be Risk Diverse, Not Risk Averse
Brian Bloch
Investopedia
Thursday, June 17, 2010
There’s an old investment adage that money managers toss around - “be risk diverse, not risk averse”. But exactly what does this intriguing concept really means and why it is so important?

Posted by Barry Popik
New York City • Banking/Finance/Insurance • (0) Comments • Monday, June 21, 2010 • Permalink