McDonald’s fast food restaurants in South Africa invented the name “beefullness” (beef + fullness) in 2013. “It’s that feeling of pure contentment as you take the last bite of a McDonald’s® 100% beef burger and all is right with the world,” McDonald’s explains.
The new term (not trademarked in the United States) has had a negative reception from some. A message on Twitter on June 13, 2013 read:
“They have an ad here in South Africa that says “Taste the beefullness.” For realsies? Beefullness? No. Just no.”
McDonald’s (South Africa)
Beefullness means 100% beef
Our beef patties are made of 100% ground beef and nothing else. No fillers, no binders, no preservatives and no additives.
Beefullness means enjoyment
It’s that feeling of pure contentment as you take the last bite of a McDonald’s® 100% beef burger and all is right with the world.
Our beef burgers are so good, we made up a word to describe them:
beefullness
Twitter
Robyn Addinall
@Robi27
@AnneWheaton They have an ad here in South Africa that says “Taste the beefullness.” For realsies? Beefullness? No. Just no.
10:25 PM - 13 Jun 13
Twitter
McDonald’s S. Africa
@McDonalds_SA
Beefullness means:Our beef patties are made of 100% ground beef and nothing else. No fillers, no binders, no preservatives and no additives.
6:36 AM - 15 Jun 13
Twitter
McDonald’s S. Africa
@McDonalds_SA
Taste the beefullness in the delicious South African Burger. A 100% beef patty with a homegrown boerewors flavour! http://ow.ly/i/2Lnc3
4:23 AM - 1 Aug 13
Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.
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Above, Big Apple Corner at 54th Street and Broadway in Manhattan. Google Maps. Stolen and missing, 2021-2024.
Above, John J. Fitz Gerald, from the Aug. 15, 1931, Binghamton (NY) Press, pg. 14.
Listen to Robert Emmerich introduce "The Big Apple," a hit song from 1937. Music written by Bob and performed by Tommy Dorsey's Clambake Seven with Bob on piano. Lyrics written by Buddy Bernier and sung by Edythe Wright. Audio provided by Dorothy Emmerich.
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