A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Entry from July 02, 2006
BicyTaxi
In June 2006, Bicytaxis appeared on the streets of New York. They're bicycle-taxis.

http://www.bicytaxi.com/advertisingpage.aspx?cid=82
Bicytaxi: Advertising in Motion
Bicytaxi is unique in that it successfully fuses environmentally-friendly transportation with increased awareness of a top advertising medium.

Because Bicytaxis shuttles passengers to their destination year round, running scheduled routes in New York City as a Taxi, or operates at events such as corporate celebrations, sports, fairs or congresses your advertising will always be prominent and attract attention.

Advertising & Events
Combining innovative and eco-friendly transportation with its function as a prime advertising medium, Bicytaxi adopts unusual, flashy and emotional advertising that has proven successful with corporate giants such as Nike, Sony, T-Mobile, MasterCard, C&A, Vodafone, Diesel and Esprit.

Bicytaxi is:

An advertising medium that generates increased awareness and exceptional recall value.
An innovative medium for successful brand communication.
A flexible, user-friendly mobility concept that excels as an addition to urban transport infrastructure.
A shuttle vehicle that has proven extremely valuable at events of any size as sports, fairs, trade shows or big exhibitions in many places around the world.
A mobile, flamboyant platform for special activities and events such as samplings, incentives, ice-cream sales or info services.

http://www.bicytaxi.com/BicyTaxiUsaPage.aspx?cid=84
BicyTaxis have fast become a common sight in many environmentally-conscious cities worldwide. Because our cities are becoming increasingly crowded and busy, we must consider new and innovative concepts in order to maintain, or even improve, the quality of life for residents. Bicytaxi is the ideal solution to these problems as it ecologically and efficiently reduces urban emissions and therefore pollution. Urban transportation is enhanced through a flexible and reliable mobility system. Bicytaxis, however, are not only excellent means of transport for urban areas but also excel at events. They may further be used as a shuttle service and are, of course, one of the best and most effective advertising media in the outdoor sector.

http://www.gothamist.com/archives/2006/06/12/taxi_2.php
June 12, 2006
It's Not a Bike, It's Not a Taxi - It's a BicyTaxi
Move over regular ol' pedicabs - the BicyTaxi has come to town. It seems like BicyTaxi hopes to make money off advertising on the vehicle, but the fare is supposed to be $1 per block and a $10 minimum. What's interesting is that BicyTaxi also urges people to order the vehicles in advance. We're not sure if these BicyTaxis will need to be regulated, but if they become for-public vehicles, we imagine they will.

(Trademark)
Word Mark BICYTAXI
Goods and Services IC 035. US 100 101 102. G & S: Advertising and advertisement services. FIRST USE: 20051215. FIRST USE IN COMMERCE: 20051215
IC 039. US 100 105. G & S: Transport of passengers. FIRST USE: 20051215. FIRST USE IN COMMERCE: 20051215
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Design Search Code
Serial Number 78908737
Filing Date June 15, 2006
Current Filing Basis 1A
Original Filing Basis 1A
Owner (APPLICANT) BicyTaxi, L.L.C. CORPORATION NEW YORK 891 Amsterdam Avenue New York NEW YORK 10025
Attorney of Record Julia K. Sutherland
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Posted by Barry Popik
Transportation • Sunday, July 02, 2006 • Permalink


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