A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from February 24, 2019
Broadway Bible (New York Morning Telegraph, Variety nickname)

Both the New York (NY) Morning Telegraph newspaper and Variety magazine have been called the “Bible of Broadway” or the “Broadway Bible.” “In his theatrical column in the ‘Herald-Examiner’ last Sunday, Ashton Stevens referred to Variety as ‘The Bible of Broadway’” was printed in Variety on December 31, 1924. “Ross insisted that Remick take a page flash in the so-called ‘Broadway bible’” was printed in Variety on January 14, 1925.

“Once upon a time The Morning Telegraph was known as the Broadway Bible” was printed in the “Bo Broadway” syndicated newspaper column by Joseph Van Raalte on September 21, 1929. “PASSING BY.—Abel Green Editor of Variety, theatrical publication, sometimes referred to as ‘The Bible of Broadway.’ This title was previously held by the New York Morning Telegraph, now a racing sheet” was printed in the Los Angeles (CA) Times on May 27, 1937. The Morning Telegraph probably had this biblical title in the 1900s and 1910s.


Wikipedia: The Morning Telegraph
The Morning Telegraph (1839 – April 10, 1972) (sometimes referred to as the New York Morning Telegraph) was a New York City broadsheet newspaper owned by Moe Annenberg’s Cecelia Corporation. It was first published as the Sunday Mercury from 1839 to 1897 and became The Morning Telegraph in December, 1897.

Wikipedia: Variety (magazine)
Variety is a weekly American entertainment trade magazine and website owned by Penske Media Corporation. It was founded by Sime Silverman in New York in 1905 as a weekly newspaper reporting on theater and vaudeville. In 1933 it added Daily Variety, based in Los Angeles, to cover the motion-picture industry. Variety.com features breaking entertainment news, reviews, box office results, cover stories, videos, photo galleries and more, plus a credits database, production charts and calendar, with archive content dating back to 1905.

31 December 1924, Variety (New York, NY), pg. 1, col. 1:
‘Bible of B’way”—Variety
Chicago, Dec. 27.
In his theatrical column in the “Herald-Examiner” last Sunday, Ashton Stevens referred to Variety as “The Bible of Broadway.”

11 January 1925, The Sunday Star (Washington, DC), “News and Comment” by W. H. Landvoigt, pt. 3, pg. 3, col. 1:
VARIETY, which has been called, irreverently perhaps, “the Bible of Broadway,” in its annual review of the picture world states: ...

14 January 1925, Variety (New York, NY), “Abel’s Comment” by Abel Green, pg. 32, col. 4:
Demanded Ad in “Variety”
(...)
Ross insisted that Remick take a page flash in the so-called “Broadway bible” at once in lieu of advance royalty, otherwise he would place the song either with Feist or Berlin.

8 June 1927, Hamilton (OH) Daily News, “Manhattan Days and Nights” by Herbert Corey, pg. 6, cols. 2-3:
Dr. William Lyon Phelps, who is, perhaps, the most scholarly and dependable of book reviewers, says that “Variety is Broadway’s Bible.” Not that, perhaps. Broadway doesn’t run to Bibles. It is more like a chart on which the shoals and reefs are marked in the plainest way.

21 September 1929, Columbus (GA) Enquirer-Sun, “Bo Broadway” by Joseph Van Raalte, pg. 8, col. 2:
NEW YORK, Sept. 20.—Once upon a time The Morning Telegraph was known as the Broadway Bible. It involved the famous definition of a Chorus Girl’s Breakfast—“a copy of the Telegraph and a cigarette.”

Google Books
Plain Talk
Volume 4
1929
Pg. 102:
Every week Variety, Broadway’s Bible, carries an item: “The smartest thing Frisco said this week” — in the manner of the tabloids who credit their daily witticism to “the baby”.

27 May 1937, Los Angeles (CA) Times, “On the Side” with E. V. Durling, pt. 2, pg. 1, col. 1:
PASSING BY.—Abel Green Editor of Variety, theatrical publication, sometimes referred to as “The Bible of Broadway.” This title was previously held by the New York Morning Telegraph, now a racing sheet.

5 May 1944, San Francisco (CA) Examiner, “On the Side” by E. V. Durling, pg. 17, col. 4:
First New York paper I worked for was the Morning Telegraph, then known as “The Bible of Broadway.”

Google Books
Newsweek
Volume 27
1946
Pg. 110:
Variety, generally known as the Broadway Bible, last week had this to say about our Radio department: ...

Google Books
Look
Volume 16, Issue 3
1952
Pg. 94:
Abel Green it the editor of Variety, the weekly newspaper of show business which is sometimes called Broadway’s Bible.

Google Books
Revue:
The Great Broadway Period

By Robert Baral
New York, NY: Fleet Press Corp.
1970, ©1962
Pg. 14:
Variety’s correspondent is a mighty figure in New Haven because next week’s issue of “Broadway’s Bible” will carry the out-of-town review which lays down the initial gauge of box-office potentiality.

Twitter
In My Book®
@inmybook
The ‘bible of Broadway”, Variety is up for sale: http://mediadecoder.blogs.nytimes.com/2012/03/23/variety-is-being-put-up-for-sale/?scp=1&sq=variety&st=cse … Glad I found those summer stock jobs when I did…
12:52 PM - 26 Mar 2012

Twitter
FSH Society
@FSHSociety
Playbill, the bible of Broadway, has picked up our concert story! We are almost sold out, so get your tickets… http://fb.me/14Ims1ep3
4:02 PM - 19 Sep 2013

Twitter
@Ant_Maggs
The man behind the digital bible of broadway @PaulWontorek @broadwaycom 😱😁
2:31 PM - 21 Sep 2014

Posted by Barry Popik
New York CityMedia/Newspapers/Magazines/Internet • Sunday, February 24, 2019 • Permalink