“Brooklyn grit” has been used to describe the tough, working class borough. The term “brooklyn grit” has been cited in print infrequently since a least 1875.
 
The Brooklyn Nets basketball team trademarked “Brooklyn git” in 2016.
 
 
4 April 1875, Daily Chronicle & Sentinel (Augusta, GA), “The Efficacy of an Alibi,” pg. A2, col. 2:
The lady was of the regular Brooklyn grit, and was not shaken by the sever cross-examinations, bullying and browbeating to which she was subjected at the hands of Sergeant EVARTS.
       
Brooklyn Newsstand
7 December 1884, Brooklyn (NY) Daily Eagle, “Magazine, pg. 10, col. 6:
There is decided Brooklyn “grit” in the Brooklyn Magazine.
 
1 June 1980, Chicago (IL) Tribune, book reviews, pg. E3:
Brooklyn grit, Texas heartache
Reviewed by Seymour Krim
 
Google Books
Jews of Brooklyn
Edited by Ilana Abramovitch and Seán Galvin
Hanover, NH: University Press of New England
2002
Pg. 310:
Rina is proud of her Brooklyn grit: “When people find out you are from Brooklyn, they say: ‘Oh, Brooklyn?!’ There is a kind of tough image of Brooklyn.”
 
Twitter
Shawn Dove
‏@DoveSoars
Dang! Stephenson brought his Brooklyn grit with him tonight @nyknicks @KnicksTape @knicksnetwork Who gonna evoke Anthony Mason for #Knicks
8:11 PM - 18 May 2013
 
Twitter
Arwa Mahdawi
‏@ArwaM
Brooklyn grit has reached epic new heights of monetization. Expect these in an Urban Outfitters nr you soon
1:53 PM - 18 Sep 2013
 
Twitter
Early Bird Books
‏@EarlyBirdBooks
Brooklyn grit! Download Red Hook: A Jack Leightner Crime Novel by Gabriel Cohen for $1.99 http://ow.ly/GTVpy
4:55 PM - 6 Jan 2015
 
New York (NY) Post
Isaiah Whitehead stays home with Nets: ‘Dream come true’
By Zach Braziller June 24, 2016 | 1:05am
(...)
“He fits what we want to be. He fits what we embody,” Nets general manager Sean Marks said. “His tenacity, his professionalism, for us he embodies what Brooklyn grit is all about. … He is a combo guard. We like what he brings to the table. We liked his fire, his energy and his passion.
 
(Trademark)
Word Mark BROOKLYN GRIT
Goods and Services IC 041. US 100 101 107. G & S: Entertainment and educational services in the nature of ongoing television and radio programs in the field of basketball and rendering live basketball games and basketball exhibitions; the production and distribution of radio and television shows featuring basketball games, basketball events and programs in the field of basketball; conducting and arranging basketball clinics and camps, coaches clinics and camps, dance team clinics and camps and basketball games; entertainment services in the nature of personal appearances by a costumed mascot or dance team at basketball games and exhibitions, clinics, camps, promotions, and other basketball-related events, special events and parties; fan club services; entertainment services, namely, providing a website featuring multimedia material in the nature of television highlights, interactive television highlights, video recordings, video stream recordings, interactive video highlight selections, radio programs, radio highlights, and audio recordings in the field of basketball; providing news and information in the nature of statistics and trivia in the field of basketball; on-line non-downloadable games, namely, computer games, video games, interactive video games, action skill games, arcade games, adults’ and children’s party games, board games, puzzles, and trivia games; electronic publishing services, namely, publication of magazines, guides, newsletters, coloring books, and game schedules of others on-line through the Internet, all in the field of basketball; providing an online computer database in the field of basketball
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 86974034
Filing Date April 13, 2016
Current Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Brooklyn Nets, LLC LIMITED LIABILITY COMPANY NEW JERSEY One Metro Tech Center North Brooklyn NEW YORK 11201
Attorney of Record Anil V. George
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE