"Brunch is breakfast without an alarm clock” means that brunch is breakfast for someone who woke up late (without an alarm clock). “Brunch is breakfast without an alarm clock” was posted on Twitter by Janelle (and several others) on March 15, 2012.
The saying probably originated with this image from zulily.
Twitter
Janelle
@Jane1le
brunch is breakfast without an alarm clock
2:39 PM - 15 Mar 2012
Twitter
Karen
@popandfizzATL
Brunch is breakfast without an alarm clock.
2:47 PM - 15 Mar 2012
Twitter
Sam
@samcljones
brunch is breakfast without an alarm clock
3:36 PM - 15 Mar 2012
Twitter
Evann Lepro
@evannlepro
Brunch is breakfast without an alarm clock. http://pinterest.com/pin/197736239859257591/ …
10:54 PM - 15 Mar 2012
Twitter
Bywonderland.com
@by_wonderland
Brunch is breakfast without an alarm clock 
http://pinterest.com/pin/270638258827342846/ …
3:39 PM - 16 Mar 2012
Twitter
Sarah Vickers
@SarahKJP
Brunch is breakfast without an alarm clock
10:46 AM - 17 Apr 2016
Twitter
Stella Southern Cafe
@StellaBiscuits
Brunch is breakfast without an alarm clock. ⏰ #honorthybiscuit #StellaMugshots
📸 IG: cloud_david
10:00 AM - 7 Dec 2018
Elite Daily
55 Clever Captions For Christmas Brunch That You’ll Love A Waffle Lot
BY RACHEL CHAPMAN
December 11, 2018
(...)
19. “Brunch is breakfast without an alarm clock.”
Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.
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Above, Big Apple Corner at 54th Street and Broadway in Manhattan. Google Maps.
Above, John J. Fitz Gerald, from the Aug. 15, 1931, Binghamton (NY) Press, pg. 14.
Listen to Robert Emmerich introduce "The Big Apple," a hit song from 1937. Music written by Bob and performed by Tommy Dorsey's Clambake Seven with Bob on piano. Lyrics written by Buddy Bernier and sung by Edythe Wright. Audio provided by Dorothy Emmerich.
Also listen to a 1937 "The Big Apple" song by Ozzie Nelson and his Orchestra. See a 1929 photo of John J. Fitz Gerald and a 1931 photo of John J. Fitz Gerald.
This site is edited by Barry Popik.