Buffalo Wild Wings is an American casual dining restaurant and sports bar franchise, founded in Ohio in 1982. It was originally called Buffalo Wild Wings & Weck (after “beef on weck” or kummelweck roll, a specialty sandwich of Buffalo, New York) and was nicknamed “BW-3” or “BW3.”  The BW3 nickname has been cited in print since at least 1990. In the late 1990s, “Weck” was dropped from the company name.
 
A popular Buffalo Wild Wings nickname is “B-Dubs.”
     
     
Wikipedia: Kaiser roll 
A variation called a kümmelweck (alternatively spelled “kimmelweck” or “kummelweck”) is topped with kosher salt and caraway, and in the United States is an essential component of a Buffalo-area specialty, the beef on weck sandwich.
 
Wikipedia: Buffalo Wild Wings
Buffalo Wild Wings (originally, Buffalo Wild Wings & Weck, thus the numeronym “BW3”) is an American casual dining restaurant and sports bar franchise in the United States, Canada, Mexico, the Philippines, the United Arab Emirates, Saudi Arabia, Oman and India which specializes in Buffalo wings and sauces.
 
As of June 2017, it had 1,238 locations (625 directly owned by the company, and 612 franchised locations) across all 50 U.S. states and DC. An alternate nickname in recent usage by the company is B-Dubs.
           
1 June 1990, Akron (OH) Beacon Journal, “It’s always a wingding in Akron’s bw-3” by Sarah Vradenburg, Enjoy!, pg. D10, col. 1:
It’s been more than a couple of years since college bars and I spent a lot of time together, but stepping into Akron’s bw-3, which translates into Buffalo Wild Wings and Weck, brought it all back.
 
Part of a franchise started in 1982 at Ohio State University to bring “famous regional food favorites of Buffalo, N.Y., and that community’s party atmosphere to others, Akron’s bw-3 is the seventh in the chain. It opened the end of February.
 
30 March 1992, Crain’s Cleveland Business (Cleveland, OH), “Flats Clubs Look East” by Stan Bullard, pg. 1:
Another franchised restaurant preparing to set up shop is Buffalo, Wild Wings and Weck, which is referred to as BW3 and will feature hamburgers and buffalo wings.
     
21 April 1994, Indianapolis (IN) Star, “BW-3 serves up fast-food in a bar setting” by Patti Denton, pg. E11:
Buffalo Wild Wings and Weck, also referred to as “BW-3,” is the newest resident in the former library building at 6235 Guilford Ave.
 
May 2005, Quad-State Business Journal (Winchester, VA), “Newer Sports-Themed Eateries in Different Game” by Peter Heerwagen, pg. 6:
When asked why the Buffalo Wild Wing franchisees appear to have different operating philosophies, Mike Fox, spokesperson for the Minneapolis-based chain, said the branding is consistent across the county. “The concept has evolved, grown up over the years after starting out at the Ohio State campus as Buffalo Wild Wings & Week, which is a bun. It was known as BW3 or B-Dubs, but we changed the name five years ago.
     
Google Books
Eat Street:
The ManBQue Guide to Making Street Food at Home
By John Carruthers, Jesse Valenciana and John Scholl
Philadelphia, PA: Running Press
2016
Pg. 186:
Ever hear someone call a Buffalo Wild Wings “BW3”? It’s because they started out as Buffalo Wild Wings & Weck. Sadly, the Weck proved less popular than sweet, facescaldy chicken and watery Bud Light, so it was dropped.
 
Dayton (OH) Daily News
Why is Buffalo Wild Wings nicknamed BW3s?
Kara Driscoll Staff Writer
9:26 a.m. Tuesday, Nov. 28, 2017 Business
(...)
The popular wing joint has plenty of nicknames including BW3s and B-Dubs. Ever wonder how those nicknames got started?
(...)
The restaurant chain was originally named Buffalo Wild Wings & Weck. Beef on weck is a popular sandwich in New York consisting of roast beef on an au jus-soaked kummelweck roll. The original BW3 restaurant was on High Street in Columbus. In 1998, the name was changed to Buffalo Wild Wings Grill & Bar.
 
Now, people just call Buffalo Wild Wings “B-Dubs” for short.
 
(Trademark)
Word Mark BUFFALO WILD WINGS & WECK
Goods and Services IC 042. US 100. G & S: RESTAURANT SERVICES. FIRST USE: 19820800. FIRST USE IN COMMERCE: 19820800
Mark Drawing Code (1) TYPED DRAWING
Serial Number 73695006
Filing Date November 13, 1987
Current Basis 1A
Original Filing Basis 1A
Published for Opposition April 19, 1988
Registration Number 1496316
Registration Date July 12, 1988
Owner (REGISTRANT) J. M. S. ASSOCIATES, INC. CORPORATION OHIO 1600 Utica Avenue South Suite 700 Minneapolis MINNESOTA 55416
(LAST LISTED OWNER) BUFFALO WILD WINGS, INC. CORPORATION MINNESOTA 5500 Wayzata Boulevard Suite 1600 Minneapolis MINNESOTA 55416
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record John Pickerill
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20090410.
Renewal 1ST RENEWAL 20090410
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