A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

Recent entries:
“Onion rings in the car cushions do not improve with time” (5/25)
“A gig is worth ten rehearsals” (music adage) (5/24)
“Victory is a thousand times sweeter when you’re the underdog” (5/24)
“Progress is what happens when impossibility yields to necessity” (5/24)
“An optimist is a person who has no trouble seeing the bright side of your problems” (5/24)
More new entries...

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Entry from August 22, 2017
“Caffeine is the new black”

"Caffeine is the new black” is a saying that has been printed on many images—especially coffee mugs. Black coffee contains caffeine.

“HEY YOU!! sleep is over-rated!! Caffeine is the new black!” was posted on Twitter on August 18, 2009. However, the saying didn’t become popular until 2011.


Wikipedia: The new black
“The new black” may be a reference to a phrase such as “pink is the new black”, which has been newly coined as a snowclone.

Twitter
Carrie Wilkerson‏
@CarrieWilkerson
@michaeljalaniz HEY YOU!! sleep is over-rated!! Caffeine is the new black!
6:07 PM - 18 Aug 2009

Twitter
Jessica Powers‏
@JessWeeLittle
#caffeine is the new black
9:25 PM - 9 Feb 2011

Twitter
Cotoletta‏
@nerorimmel
caffeine is the new black.
6:56 AM - 7 Mar 2011

Twitter
Trevor ♊︎ Shredder‏
@trevorshredder
Caffeine is the new black
1:38 AM - 26 May 2011

Twitter
La Vie en May‏
@LaVieEnMay
“Caffeine is the new black.” New mug from @Target, only $1.50!! #targetclearance #target #caffeine #coffee #coffeea…
2:39 PM - 3 Jan 2016

Cross Country Cafe
COFFEE AND COMFORT: CAFFEINE IS THE NEW BLACK
Posted on Tue, Apr 25, 2017
“Caffeine is the new black” is the latest entry in our coffee and comfort store. This style is unique and fashionable but, more importantly- super comfy! It is one thing to drink great coffee, its another to drink it in comfort.

Posted by Barry Popik
New York CityFood/Drink • Tuesday, August 22, 2017 • Permalink