"Caffeine is the new black” is a saying that has been printed on many images—especially coffee mugs. Black coffee contains caffeine.
“HEY YOU!! sleep is over-rated!! Caffeine is the new black!” was posted on Twitter on August 18, 2009. However, the saying didn’t become popular until 2011.
Wikipedia: The new black
“The new black” may be a reference to a phrase such as “pink is the new black”, which has been newly coined as a snowclone.
Twitter
Carrie Wilkerson
@CarrieWilkerson
@michaeljalaniz HEY YOU!! sleep is over-rated!! Caffeine is the new black!
6:07 PM - 18 Aug 2009
Twitter
Jessica Powers
@JessWeeLittle
#caffeine is the new black
9:25 PM - 9 Feb 2011
Twitter
Cotoletta
@nerorimmel
caffeine is the new black.
6:56 AM - 7 Mar 2011
Twitter
Trevor ♊︎ Shredder
@trevorshredder
Caffeine is the new black
1:38 AM - 26 May 2011
Twitter
La Vie en May
@LaVieEnMay
“Caffeine is the new black.” New mug from @Target, only $1.50!! #targetclearance #target #caffeine #coffee #coffeea…
2:39 PM - 3 Jan 2016
Cross Country Cafe
COFFEE AND COMFORT: CAFFEINE IS THE NEW BLACK
Posted on Tue, Apr 25, 2017
“Caffeine is the new black” is the latest entry in our coffee and comfort store. This style is unique and fashionable but, more importantly- super comfy! It is one thing to drink great coffee, its another to drink it in comfort.
Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.
Recent entries:
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“They cheated in the last election. Better vote them out this time” (6/3)
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“Anything I don’t like should be banned. Everything I like should be a human right…” (6/3)
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“It’s that time of year where people will say, ‘It’s too hot for coffee‘“ (6/3)
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“Cashier wanted. Must be 18 years old with 20 years experience” (6/3)
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Entry in progress—BP (6/3)
More new entries...
Above, Big Apple Corner at 54th Street and Broadway in Manhattan. Google Maps.
Above, John J. Fitz Gerald, from the Aug. 15, 1931, Binghamton (NY) Press, pg. 14.
Listen to Robert Emmerich introduce "The Big Apple," a hit song from 1937. Music written by Bob and performed by Tommy Dorsey's Clambake Seven with Bob on piano. Lyrics written by Buddy Bernier and sung by Edythe Wright. Audio provided by Dorothy Emmerich.
Also listen to a 1937 "The Big Apple" song by Ozzie Nelson and his Orchestra. See a 1929 photo of John J. Fitz Gerald and a 1931 photo of John J. Fitz Gerald.
This site is edited by Barry Popik.