A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from January 27, 2019
Cake Shake (Junior’s New Yorker Cake Shake)

A “cake shake” adds cake to an ice cream (or yogurt) shake. Sonic Drive-In restaurants sold a “50th Birthday Cake Shake” in 2003, to celebrate its founding in 1953. White sheet cake was blended into a shake.

Portillo’s restaurants (Chicago, IL) have served a “chocolate cake shake” since at least 2007. Portillo’s website states, “Have you heard of our famous “cake shake?” Yes, we actually put a slice of chocolate cake into our blended milkshakes, making a truly unique, must-try dessert.”

Junior’s restaurants began in Brooklyn, New York, and specialize in cheesecake. “Junior’s + cake shake = happy tummy!  You will thank me profusely for it later. #NYC #NewYorkCity” was posted on Twitter by ImagesbyTDashfield on July 30, 2014. Junior’s sells “The ‘One-and-Only’ New Yorker Cake Shake,” a shake described by USA Today on December 4, 2017, as “a strawberry milkshake with a vanilla-frosted graham-cracker rim and a full slice of fresh strawberry cheesecake on top.”


Portillo’s (Chicago, IL)
Chocolate Cake Shake
Have you heard of our famous “cake shake?” Yes, we actually put a slice of chocolate cake into our blended milkshakes, making a truly unique, must-try dessert.

Junior’s (Brooklyn, NY)
The “One-and-Only” New Yorker Cake Shake
STRAWBERRY MILK SHAKE TOPPED WITH A FULL SLICE OF FRESH STRAWBERRY CHEESECAKE
$16.95

5 May 2003, Journal Record (Oklahoma City, OK), “Sonic celebrates 50 years with new birthday cake shake,” pg. 1:
As part of its celebration, Sonic has developed a 50th Birthday Cake Shake - a blend of real white sheet cake, icing, soft serve and colorful sprinkles all in one cup.

“Customers enjoy Sonic’s variety of one-of-a-kind tastes and the 50th Birthday Cake Shake is a delicious addition to our signature menu during the month of May,” said Pattye Moore, president-Sonic Corp.

6 June 2003, Northwest Florida Daily News (Fort Walton Beach, FL), “Sonic serves nostalgia, good fast food” by Colleen Coffield, pg. E15:
When I visited, cake shakes also were being offered for a limited time.

The birthday cake shake is appropriately timed for Sonic’s celebration of its 50th birthday. It includes cake crumbs, whipped topping and colorful sprinkles. Other cake shakes are the pineapple upside down cake and the strawberry shortcake. All are wonderful, and remind me of eating cake with melting ice cream at birthday parties.
(...)
Restaurant: Sonic Drive-In Restaurant
Location: 34960 Emerald Coast Parkway, Destin; also location in Mary Esther, Shalimar and Niceville

Twitter
Brian Beatty
@bcbeatty
Replying to @mightymur
@mightymur you should try a Chocolate Cake Shake from Portillo’s in Chicago.... decadent. Vanilla Ice Cream and Chocolate Bunt Cake w/Icing
12:47 PM - 7 Jun 2007

15 June 2007, Daily Herald (Arlington Heights, IL), “Now that’s a tasty burger We busted our buns to find the tastiest burgers around. Here are six you’ll want to (m)eat” by Alissa Schuler, pg. 34:
Portillo’s
Throughout the area; find locations at http://www.portillos.com
(...)
Nonburger highlight: The moist and fudgey chocolate cake: a perfect counterpoint to the savory burger. For a hands-free version, slurp up a chocolate-cake shake with actual pieces of the decadent dessert inside.

Twitter
Herschell Taghap
@SpecialDark
Note to self:  Look up Wicked matinées sometime in May for Liana.  Anyone else want to join us?  Cake shakes @ Portillos are on me! :D
1:54 PM - 1 Feb 2008

Google Groups: rec.games.pinball
OT (slightly): Best Hot Dogs in Chicago (reasonable driving distance from the Westin)
midcoastsurf
9/16/09
Portillo’s is worth the second trip!  make sure you get a chocolate cake shake while you’re at it!

6 January 2011, Philadelphia (PA) , “Tasty trouble: Kan this snack be saved?” by Ronnie Polaneczky, pg. 3:
Remember when restaurateur Stephen Starr created the “Cake Shake”? It was a milkshake, offered at his SquareBurger food stand in Franklin Square, that featured chunks of Butterscotch Krimpet. It was disgustingly delicious—a kitschy twist on an old favorite.

Twitter
ImagesbyTDashfield
@ImagesbyTDashfi
Junior’s + cake shake = happy tummy!  You will thank me profusely for it later. #NYC #NewYorkCity
7:58 AM - 30 Jul 2014

Philadelphia (PA) City Paper
Deconstructing the Cake Shake from SquareBurger
By Carolyn Wyman | Published 08/19/2015
(...)
Consisting of two Tastykake Krimpet butterscotch cupcakes blended with milk and caramel syrup and topped with whipped cream, the Cake Shake was the big hit of SquareBurger’s menu when the Stephen Starr burger stand opened in the Franklin Square kiddy park in summer 2009.
(...)
“While we were brainstorming ideas, somebody said, ‘There’s a Twinkie shake that’s really popular in New York,’” Cash recalls. Cash’s mind immediately went to Philadelphia’s own sponge cake treat. Given Starr’s interest in local ingredients and SquareBurger’s location in a popular historic park, it was a plus that a Tastykake shake “shouted Philadelphia,” says Cash.

Twitter
Socially Superlative
@sosuperlative
Pumpkin Pie Cake Shake & Pumpkin Pie Cheesecake available at Junior’s Restaurant this Fall! http://www.sociallysuperlative.com/?p=166583
11:35 AM - 3 Oct 2017

9 October 2017, Newsday (Long Island, NY), “Junior’s offers pumpkin shake: Cheesecake on brand new drink” by Nicole Levy,, pg. ?:
Available at any Junior’s location through November, the Pumpkin Pie Cake Shake starts off with cinnamon and brown sugar-accented vanilla ice cream blended with milk. That mixture is poured into a glass rimmed with vanilla frosting and crushed graham crackers. Capping the glass is a hefty slice of Junior’s new pumpkin pie cheesecake, which comes with a graham cracker crust, a layer of pumpkin pie filling, a tier of traditional cheesecake and pumpkin mousse rosettes speckling the top. The entire shake is then buried in whipped cream.

The Pumpkin Pie Cake Shake costs $15.95, a dollar more than the elaborately bedecked shakes at Black Tap’s comfort food restaurants.

4 December 2017, USA Today (Washington, DC), “MEGA shake mania” by Stacey Zable, pg. 10, col. 1:
Junior’s
Junior’s has pared its famous cheesecake with a monster shake. The restaurant also offers a full menu of comfort food and other delights.
Mega Favorite: The “One-and-Only” New Yorker Cake Shake, right, is a strawberry milkshake with a vanilla-frosted graham-cracker rim and a full slice of fresh strawberry cheesecake on top.
Brooklyn: 386 Flatbush Ave. Ext., 718-852-5257.
Times Square: 1515 Broadway, 212-302-2000.
Midtown: 1626 Broadway (at 49th Street), 212-365-5900.
juniorscheesecake.com

Twitter
Juniors Cheesecake
@JuniorsCheeseck
Thank you @usatodaytravel for featuring Junior’s New Yorker Cake Shake! When are YOU trying it??
7:06 PM - 22 Jan 2018

Twitter
Juniors Cheesecake
@JuniorsCheeseck
Brownie Explosion Cake Shake has a slice of Junior’s Brownie Explosion Cheesecake atop a chocolate milkshake 👀🍫 #regram @dianaseatsnyc
9:40 AM - 15 Aug 2018

Twitter
Juniors Cheesecake
@JuniorsCheeseck
Junior’s Pumpkin Cake Shake — a slice of Pumpkin Pie Cheesecake atop a cinnamon spiced milkshake — is now available in all Junior’s restaurants!
1:40 PM - 8 Oct 2018

(Trademark)
Word Mark SHAKE CAKE
Goods and Services IC 030. US 046. G & S: Protein based snack, dessert, and meal replacement baked goods, namely, high protein bakery goods in the shape of a cake. FIRST USE: 20090910. FIRST USE IN COMMERCE: 20100421
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85487660
Filing Date December 5, 2011
Current Basis 1A
Original Filing Basis 1A
Published for Opposition May 22, 2012
Registration Number 4185708
Registration Date August 7, 2012
Owner (REGISTRANT) Gustafson, Kenneth W DBA Physique Phoods Gustafson, Kenneth W; USA SOLE PROPRIETORSHIP NEW MEXICO 27 Los Miradores Dr. NE Rio Rancho NEW MEXICO 87124
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “CAKE” APART FROM THE MARK AS SHOWN
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

(Trademark)
Word Mark CAKESHAKE
Goods and Services IC 029. US 046. G & S: milkshakes. FIRST USE: 20151120. FIRST USE IN COMMERCE: 20151120
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 88051584
Filing Date July 25, 2018
Current Basis 1A
Original Filing Basis 1A
Date Amended to Current Register January 14, 2019
Owner (APPLICANT) Black Tap Properties, LLC LIMITED LIABILITY COMPANY DELAWARE 31 Union Square West, Unit N. 14C New York NEW YORK 10003
Attorney of Record Robert J. deBrauwere
Type of Mark TRADEMARK
Register SUPPLEMENTAL
Live/Dead Indicator LIVE

Posted by Barry Popik
New York CityFood/Drink • Sunday, January 27, 2019 • Permalink