A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from January 22, 2019
Canajoharie: Flavor-Town (nickname)

"Flavor Town” (or “Flavortown") means a restaurant or a dish—and sometimes a food destination city—that is packed with flavor. In many print ads in 1939 and 1940, Beech-Nut Gum advertised that it was manufactured in Canajoharie, New York, and called the city “Flavor-Town.”

American restaurateur and television personality Guy Fieri popularized the “Flavortown” expression on his Food Network television shows, particularly the show Diners, Drive-Ins and Dives that began its series in 2007. “Guy on Diners Drive-Ins & Dives: ‘It’s Christmas in Flavor Town!’” was posted on Twitter by jac on May 23, 2008. “Guy Fieri has a feature in Metro NY today talking about dive restaurants. Flavortown!” was posted on Twitter by BrianneH on October 24, 2008. Fieri’s book Diners, Drive-ins, and Dives, the Funky Finds in Flavortown: America’s Classic Joints and Killer Comfort Food was published in 2013.

Guy’s Fieri’s company Knuckle Sandwich LLC trademarked “Flavor Town” and “Guy’s Flavortown Marketplace.”


Wikipedia: Canajoharie, New York
Canajoharie is a town in Montgomery County, New York, United States. The population was 3,730 at the 2010 census. Canajoharie is located south of the Mohawk River on the south border of the county. The Erie Canal passes along the north town line. There is also a village of Canajoharie in the town. Both are east of Utica and west of Amsterdam.
(...)
Beech-Nut, the baby food producer, was founded in Canajoharie in 1891 during the period of early industrialization in the river valley. It served as the largest employer in the town for more than a century. In March 2011, the Beech-Nut factory moved out of Canajoharie, relocating to a new factory in the nearby town of Florida, near Amsterdam on the south side of the river, still in Montgomery County.

Wikipedia: Diners, Drive-Ins and Dives
Diners, Drive-Ins and Dives (often nicknamed Triple D and stylized as Diners, Drive-Ins, Dives) is an American food reality television series that premiered on April 23, 2007, on the Food Network. It is hosted by Guy Fieri. The show originally began as a one-off special that aired on November 6, 2006. The show features a “road trip” concept, similar to Road Tasted, Giada’s Weekend Getaways, and $40 a Day. Fieri travels around the United States (although he has also featured some restaurants in European cities, including London, England and Florence, Italy) looking at various diners, drive-in restaurants, and dive bars.

28 January 1939, Chicago (IL) Defender, pg. 2, col. 6 ad:
28 January 1939, New York (NY) Amsterdam News, pg. 4, col. 6 ad:
22 January 1939, Pittsburgh (PA) Courier, pg. 22, col. 6 ad:
This lovely village in the Mohawk Valley, Canajoharie, N. Y., can truly be called Flavor-Town. It is famous for Beech-Nut flavor and quality.
PACKAGES OF GREAT RENOWN
GOT THEIR START IN FLAVOR-TOWN
All America looks to Flavor-Town (Canajoharie, N.Y.) for fine flavor and quality in chewing gum. Your choice of six different varieties. Refreshing and restful.
Beech-Nut Gum
One of America’s GOOD habits

Visit the Beech-Nut Building at the New York World’s Fair. If you drive, stop at Canajoharie, in the Mohawk Valley of Ne York, and see how Beech-Nut products are made. 

12 February 1939, Raleigh (NC) News and Observer, pg. 39, col. 1 ad:
THE TRAINS PULL IN TO FLAVOR-TOWN
WITH THINGS-TO-EAT OF WORLD RENOWN

THEY’RE COOKED AND MIXED WITH SKILL AND CARE
IN SPOTLESS PLANTS, IN COUNTRY AIR

THEN OUT THEY GO NOW CHANGED YOU SEE
IN PACKAGES FOR YOU AND ME
Fine quality chewing gum is packaged by Beech-Nut in the “flavor” town of Canajoharie, N.Y.

25 March 1940, Newsweek (New York, NY), pg. 49, col. 2 ad:
Below is the “flavor” town of Canajoharie, New York, known for Beech-Nut quality and flavor.
Beech-Nut Gum

Twitter
The Wisdom Keeper
@deadbrother
Brown Note Ale: cruise into flavor town.
4:23 AM - 10 Nov 2007

OCLC WorldCat record
Diners, drive-ins, and dives : an All-American road trip ... with recipes!
Author: Guy Fieri; Ann Volkwein
Publisher: New York : William Morrow/Harper Collins, ©2008.
Contents:
\How I got my wheels --
Take a trip to Flavortown --

Twitter
Timothy Kelty
@timkelty
All signs point to flavortown: http://www.flickr.com/photos/timkelty/2203709543/
2:24 PM - 19 Jan 2008

Twitter
jac
@writerjax
Guy on Diners Drive-ins & Dives: “It’s Christmas in Flavor Town!”
10:02 PM - 23 May 2008

Twitter
BrianneH
@BrianneH
Guy Fieri has a feature in Metro NY today talking about dive restaurants. Flavortown!
11:03 AM - 24 Oct 2008

Twitter
Grant Butler
@GrantButler
Top 10 dumb things Guy Fieri has said. My fave: “I wanna be the ambassador to Chimichanga Flavor Town.” http://bit.ly/7QMkMM
5:57 PM - 1 Dec 2009

Twitter
Mary 🍀
@LBBjewelry
Best food quote today, “That looks like a man-hole cover in Flavor Town!” --Guy Fierri, Food Network #Foodporn #quoteoftheday
1:40 AM - 6 Dec 2009

Twitter
Meghan
@buckybasil
Laughing at @ChefGuyFieri on Diners, Drive-ins & Dives: “That’s the corner of delicious and juicy, right in the middle of flavor town.”
4:03 PM - 13 Dec 2009

Urban Dictionary
Flavor Town
This is a destination that has amazing food. Since the food is so good, this must be where flavor lives, and you have to get there. Commonly referenced on Diners, Drive-Ins, and Dives on Food Network.
Man I need I to buy a one way ticket to Flavor Town and go get me some Chicken Tacos at that Restaurant.
#delicious#food#tasty#flavour town#sabroso
by Flavor Dude March 15, 2010

Times Union (Albany, NY)
Beech-Nut, ‘Flavor-Town’ part ways
Production ends at company’s baby food facility in Canajoharie

By ERIC ANDERSON Business editor Published 12:01 am EDT, Saturday, March 26, 2011
CANAJOHARIE—Beech-Nut ended production at its plant in downtown Canajoharie on Friday, as it shifts the remaining baby food operations to its $125 million state-of-the-art facility about 22 miles away at the Town of Florida Business Park.

The white, multi-story building with its landmark sign next to the Thruway helped put the town on the map, with extensive advertising campaigns that touted Canajoharie’s physical beauty and called it “Flavor-Town.”

OCLC WorldCat record
Diners, drive-ins, and dives, the funky finds in flavortown : America’s classic joints and killer comfort food
Author: Guy Fieri; Ann Volkwein
Publisher: New York : William Morrow, an Imprint of HarperCollins Publishers, [2013]
Edition/Format: Print book : English

Eater
Welcome to Flavor Town
by Paula Forbes Jan 14, 2013, 12:35pm EST
D Mag critic Nancy Nichols stopped by Guy Fieri’s American Kitchen & Bar on a recent trip to New York to see what all the fuss was about. She wasn’t impressed: ...

All Over Albany
The Arkell Museum
posted May 30, 2013
By Casey Normile
(...)
Who is Arkell? Well, he’s pretty important to Canajoharie’s history. He was the first president of the Beech-Nut Packing Company, founded in the village in the late 1800s. The company’s factory put Canajoharie on the map and helped it thrive.

Today, Bartlett Arkell’s museum is both a showcase for local history—highlighting the role Beech-Nut played in the village, along with Arkell family—and a collection of both traditional and modern art pieces
(...)
Some of the vintage ads on display tag Canajoharie as “Flavor-Town, USA.” That never quite caught on, but the company thrived.
(...)
The Arkell Museum
2 Erie Boulevard
Canajoharie, NY 13317

Google Books
Welcome to Flavor Town: A Lovely Bunch of Tasty Bits
Erin Lewis, Dustin Lewis, Amanda Lewis
Bookbaby, Jan 6, 2016 - Cooking - 116 pages
We just really like food. Tasty good food with lots of flavors and textures. We love making it; love eating it with family and friends. Love trying new recipes and remaking old ones. Food is all intertwined with memory and life experiences. Have you ever seen Star Trek: Voyager? In one of the episodes, Neelix says food is sometimes like time travel. You inhale an aroma, take a bite of something and suddenly, bam! You’re back at the moment you first tasted it. So what we wanted to do is package this special group of food recipes into a gift for you, and hope that it contains not only old & warm memories, but the possibility of creating new ones. Enjoy.

The Daily Meal
An Attempt to Translate the 6 Most Common Guy Fieri Sayings
August 26, 2016
By Dan Myers Editor
Love him or hate him, Guy Fieri is the reigning king of Food Network. He has a daytime cooking show, he hosts Guy’s Grocery Games, and, of course, he’s also the host of the long-running Diners, Drive-Ins, and Dives
(...)
“We’re Riding the Bus to Flavortown!”
Reserved for only insanely delicious and fattening foods, these are usually wacky and over the top in some way too, like fries topped with pulled pork and cheese sauce..

(Trademark)
Word Mark FLAVOR TOWN
Goods and Services IC 043. US 100 101. G & S: Restaurants. FIRST USE: 20121001. FIRST USE IN COMMERCE: 20121001
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85094796
Filing Date July 28, 2010
Current Basis 1A
Original Filing Basis 1B
Published for Opposition January 11, 2011
Registration Number 4324779
Registration Date April 23, 2013
Owner (REGISTRANT) Knuckle Sandwich, LLC LIMITED LIABILITY COMPANY CALIFORNIA Suite 202 575 W. College Avenue Santa Rosa CALIFORNIA 95401
Attorney of Record Ronald P. Wargo
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

(Trademark)
Word Mark WE’RE TAKING YOU TO FLAVORTOWN
Goods and Services IC 035. US 100 101 102. G & S: Wholesale food distributorship services. FIRST USE: 20150105. FIRST USE IN COMMERCE: 20150105
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 86302494
Filing Date June 6, 2014
Current Basis 1A
Original Filing Basis 1B
Published for Opposition October 28, 2014
Registration Number 4733171
Registration Date May 5, 2015
Owner (REGISTRANT) Mannino Foods LIMITED LIABILITY COMPANY MICHIGAN 20812 Lange Street Saint Clair Shores MICHIGAN 48080
Type of Mark SERVICE MARK
Register PRINCIPAL

(Trademark)
Word Mark GUY’S FLAVORTOWN MARKETPLACE
Goods and Services IC 043. US 100 101. G & S: Restaurants
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 87694103
Filing Date November 21, 2017
Current Basis 1B
Original Filing Basis 1B
Published for Opposition August 14, 2018
Owner (APPLICANT) Knuckle Sandwich LLC LIMITED LIABILITY COMPANY CALIFORNIA #110 3835 Cypress Ave Petaluma CALIFORNIA 94583
Attorney of Record Ronald P. Wargo
Prior Registrations 4324779
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “MARKETPLACE” APART FROM THE MARK AS SHOWN
Type of Mark SERVICE MARK
Register PRINCIPAL
Other Data The name(s), portrait(s), and/or signature(s) shown in the mark identifies GUY FIERI, whose consent(s) to register is made of record.
Live/Dead Indicator LIVE
Live/Dead Indicator LIVE

Posted by Barry Popik
Nicknames of Other PlacesNew York State • Tuesday, January 22, 2019 • Permalink