Forbes magazine has used the slogan “(The) Capitalist Tool” since 1966. The Forbes company once owned a DC-9 plane called “The Capitalist Tool.”
 
The Wall Street Journal, a daily newspaper, has sometimes been nicknamed the “capitalist bible.”
 
   
Wikipedia: Forbes
Forbes is an American publishing and media company. Its flagship publication, Forbes magazine, is published bi-weekly. Its primary competitors in the national business magazine category are Fortune, which is also published bi-weekly, and Business Week. The magazine is well-known for its lists, including its lists of the richest Americans (the Forbes 400) and its list of billionaires. The motto of Forbes magazine is “The Capitalist Tool.”
   
5 May 1966, New York (NY) Times, pg. 48 ad:
Forbes: capitalist tool
 
7 January 1976, New York (NY) Times, “Advertising: Forbes Outdoes the Competition” by Philip H. Dougherty, pg. 72:
Thirty-five West German advertising executives were picked up by the Forbes-owned 23-seat DC-9 (gold colored and named The Capitalist Tool) and flown to Tangier where Forbes owns a palace.
   
(Trademark)
Word Mark CAPITALIST TOOL
Goods and Services IC 035. US 101. G & S: PROVIDING ADVERTISING SPACE IN A PERIODICAL. FIRST USE: 19660628. FIRST USE IN COMMERCE: 19660628
Mark Drawing Code (1) TYPED DRAWING
Serial Number 73183052
Filing Date August 22, 1978
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition July 17, 1979
Registration Number 1125852
Registration Date October 9, 1979
Owner (REGISTRANT) FORBES INC. CORPORATION NEW YORK 60 5TH AVE. NEW YORK NEW YORK 10011
(LAST LISTED OWNER) FORBES MANAGEMENT CO., INC. CORPORATION BY CHANGE OF NAME, BY ASSIGNMENT NEW YORK 60 FIFTH AVENUE NEW YORK NEW YORK 10011
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record ROBERT J SCHOENBERG
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Renewal 1ST RENEWAL 20010202
Live/Dead Indicator LIVE