A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

Recent entries:
“Onion rings in the car cushions do not improve with time” (5/25)
“A gig is worth ten rehearsals” (music adage) (5/24)
“Victory is a thousand times sweeter when you’re the underdog” (5/24)
“Progress is what happens when impossibility yields to necessity” (5/24)
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Entry from May 08, 2005
Cross at the green, not in between
Remember "cross at the green, not in between"? The ads haven't appeared recently, but this silly rhyme stays with us!

8 October 1957, New York Times, pg. 37:
JAYWALKING LAW
PLANNED BY CITY

Rule Will Enforce Drive for
Safety Education After
Program Is Under Way

STRONG ORDINANCE DUE

Mayor's Committee Named
--Slogan to Be "Cross at
Green, Not in Between"
By JOSEPH C. INGRAHAM
(...)
The committee saw several advertising and promotion ideas and listened to a seven-word slogan that is to set the keynote for the drive. It is:

"Cross at the Green, Not in Between."

18 November 1957, New York Times, pg. 1:
The year-long attempt to educate pedestrians to "cross at the green not in between" will be touched off by city officials at Forty-second Street and Fifth Avenue at 11 A. M. At the same time, the police said they would start to bring motorists to book for flagrant violations of the pedestrian's right-of-way.

21 December 1964, New York TImes, pg. 25:
ROAD-SAFETY SIGNS
IN SPANISH POSTED
(...)
New York City Law
Jaywalking
Is Illegal
Cruce En Las Esquinas
Obedezca Las Luces De Trafico
Obedezca A Officiales Policiacos
Cruce Con La Verde...
En El Medio Pierde

Translated, the Spanish means: Cross at the corners; obey the traffic lights; look both ways; obey police officers and (roughly) cross at the green, not in between.

Posted by Barry Popik
Transportation • (1) Comments • Sunday, May 08, 2005 • Permalink


I belive this slogan was crafted by then advertising executive John Temple-Raston

Posted by Kevin Kane  on  02/10  at  03:00 PM

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