A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeye's fast food restaurant on Google Maps.

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Entry from October 26, 2012
“Diet is a four-letter word”

A “four-letter word” usually means a profanity. “Diet” is a four-letter word (that is, something profane and not to be discussed) for certain people who like to keep their food choices.

“Diet is a four-letter word” has been cited in print since at least 1969.

23 May 1969. Scottsdale (A) Daily Progress, “Take it off with a Bloody Shame!” by Mary Bach, pg. 7, cols. 1-2:
And the ladies (Weight Watchers—ed.) even maintain that “diet” is really NOT a “four-letter word”.

5 June 1969, The Oregonian (Portland, OR), “The Book Shelf,” pg. 12, col. 3:
Most weight-watchers will agree with one terse chapter heading: Diet Is a Four Letter Word.
(100 Delicious Ways to Stay Slim by Shirley Bright Boody—ed.)

2 March 1970, Omaha (NE) World-Herald, “Animalogic” comic strip, pg. 3, col. 3:
“Remember, son—‘diet’ is a four letter word.”

Google News Archive
29 March 1983, Kingman (AZ) Daily Miner, pg. B1, col. 5:
Diet is a four-letter word
By the Economical Gourmet
Once I wrote a line in the columns that said “Diet is a four letter word.” I am still of that opinion. So much so, that with Susan Farger, a nutritionist with a masters degree, and with John O’Donnell as our editor, we are writing a book called “The Diet Is A Four Letter Word Cookbook.”

OCLC WorldCat record
Diet is a four letter word : Mary Wright’s success with the Duke diet and fitness programme
Author: Mary Wright; Pamela Westland
Publisher: Colchester : Bruton, 1987.
Edition/Format:  Book : English

Google Books
8 June 1987, New York magazine, ‘Underground Gourmet” by Jane Freiman, pg. 80, col. 2:
“DIET” IS A FOUR-LETTER WORD THAT means no more pizza and no more candy. Bye-bye, bagels and cream cheese. Adios, frozen margaritas.

OCLC WorldCat record
Diet is a 4 letter word
Author: Suzie Heyman
Publisher: North Miami Beach, FL : Starlight Pub. Co., ©1990.
Edition/Format:  Book : English

OCLC WorldCat record
The answer : ‘Diet’ is a four letter word! : your ultimate guide to achieving safe, realistic, permanent weight loss and maintaining good health
Author: Della David
Publisher: Dudley : Limited Lime Publishing, 2008.
Edition/Format:  Book : English

Posted by Barry Popik
New York CityFood/Drink • (0) Comments • Friday, October 26, 2012 • Permalink