“Do Texas Different” is a slogan (from 2004) for the city of El Paso. El Paso is quite separated from cities such as Austin, Dallas, Houston, and San Antonio, and Texas tourists were encouraged to think differently.
 
This El Paso slogan was replaced in 2007 with “You Have No Idea.”
   
   
A Guide to El Paso
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El Paso
This vibrant city sits on the border with both Mexico and New Mexico. Enjoy discovering its special mix of culture and traditions.
By Stacey F. Osborne
 
When El Paso adopted the tourism slogan “Do Texas Different,” it sought to express the essence of a sun-drenched city in West Texas that’s hundreds of miles away in both spirit and physicality from the traditionally Texan cities of San Antonio, Austin, Dallas and Houston. El Paso is different, and its locals beam with pride when they talk about the city’s appreciable culture and traditions.
     
Insider Racing News
Geoffrey Bodine To Get Shot At Brickyard
The El Paso (Texas) Times reports that businessman Gregg Jackson is leading a $100,000 effort to sponsor a car for veteran Geoffrey Bodine to attempt to qualify for the Aug. 8 Brickyard 400 Nextel Cup race at Indianapolis Motor Speedway. The newspaper says the car will carry a paint scheme to promote a tourist theme, “El Paso: Do Texas Different.” The story also says residents will be offered a chance to sign the hood of the car for $50, with proceeds going to the Fort Bliss Families Fund, which benefits children of soldiers killed in Iraq.(Scene Plus)(6-22-04)
   
El Paso Convention & Visitors Bureau
Discover El Paso!
El Paso is located at the western tip of Texas, where Texas, New Mexico and Old Mexico meet. It is the largest international metroplex in the world and seamlessly blends cultures and traditions: from the historic Old West to the colors of Mexico, from the heritage of Native Americans to the beauty of our desert sun.
 
El Paso has long been discovered. Since the early days when Spanish Conquistadors arrived at the banks of the Rio Grande in 1598, to today, with the millions of visitors who come here on a yearly basis.

Birthplace of America’s Southwest
El Paso treasures its old ways. We still attend church in our old Spanish missions on the historic Mission Trail – eight of the most historic miles in the United States – built by Native Americans in the late seventeenth century. The area was also home to famous outlaws including Pancho Villa, John Wesley Hardin and Billy the Kid. And don’t forget your boots; after all, this is the Boot Capital of the World, and boots are still made by hand here.
 
Mountains To Do
The high mountains, which cut through the middle of the city, offer a dramatic setting for El Paso. Visitors can ride the Wyler Aerial Tramway to Ranger Peak to get a panoramic view of the city, or drive along Transmountain Road which cuts right through the Franklin Mountains. You can enjoy a picnic in the largest urban park in the U.S.: Franklin Mountains State Park, or for outdoor explorers, there’s also mountain biking, hiking and rock climbing virtually any time of the year.
 
Bridges to Mexico
With our sister city, Juarez, Mexico, just across the border, a visit to El Paso is like getting two destinations in one. You can easily have breakfast in El Paso and lunch in Mexico. It’s easy to catch a trolley from Downtown El Paso and tour Juarez’s shopping hot spots. Enjoy an ice cold cerveza or a Margarita – which was invented in one of Juarez’s bars – or dine in one of many of the city’s elaborately upscale restaurants or dance clubs. And many of Mexico’s rich traditions are still alive and can be experienced: bullfights, greyhound racing, mariachis and colorful dances.

Sun City
Our natural beauty is a rarity in today’s world. During the day, our mountains take on shades of purple, vibrant orange and pale green. The sun shines over 305 days a year in El Paso. Wide-open vistas, big skies and beautiful desert weather are the norm, and almost every day ends with a breathtaking sunset. At night our city lights look like a scattering of diamonds.
 
El Paso is Texas, but it’s just a little different. So come enjoy the warmth of our sun and our smiles – and do Texas different!