The Barclays Center is a sports arena in Brooklyn. In November 2011, Barclays announced that it would open its arena on November 9, 2012 with the college basketball “Barclays Center Classic.” The local Long Island University was one of the teams invited to participate.
 
The Barclays Center Classic basketball game is part of Barclays’ trademarked “Brooklyn HOOPS.”
 
   
NBA.com
Yormark, Calipari Announce Barclays Center Classic
NETS Basketball - NETS News
By Ben Couch
November 16, 2011
BROOKLYN, N.Y.—Barclays Center announced today that it would host the inaugural Barclays Center Classic men’s college basketball tournament, presented by Sheets™ Brand Energy Strips, which will feature the University of Kentucky vs. the University of Maryland on November 9, 2012. This will be the first college basketball game to be played at Barclays Center in Brooklyn.
 
Flanked by Kentucky coach John Calipari and Maryland athletic director Kevin Anderson, on what Barclays Center developer Bruce Ratner called “another good day” despite dreary weather, Barclays Center CEO Brett Yormark announced Wednesday that the under-construction arena would tip off its “Brooklyn HOOPS” college sports franchise with the Barclays Center Classic, presented by Sheets Brand Energy Strips, on November 9, 2012.
   
The inaugural matchup will feature the University of Kentucky – college basketball’s winningest program – taking on the University of Maryland, alma mater of Albert King, a former Net and one of Brooklyn’s most-heralded high school players. The game, which features an undercard between Long Island Univerity and Morehead State, will be broadcast on one of the ESPN networks.
 
The Associated Press
Barclays hoops classic gets Kentucky vs Maryland
(AP) – Nov 16, 2011
NEW YORK (AP) — Kentucky will play Maryland in the inaugural Barclays Center Classic next year.
 
Officials of the Barclays Center announced the tournament will be held Nov. 9 in the new arena in Brooklyn.
 
Kentucky will face Maryland in the featured game on ESPN, along with Morehead State against LIU.
 
NetsDaily
Calipari’s Return: Kentucky To Open Barclays
by Net Income on Nov 16, 2011 11:56 AM EST in Brooklyn
Well, we know there will be basketball at the Barclays Center November 9 of next year. John Calipari announced at a press conference Tuesday that Kentucky and Maryland will play the first college basketball game at the Brooklyn arena, part of a double-header called the “Barclays Center Classic”. ESPN will air the game.
(...)
It’s all being promoted under the rubric of “Brooklyn Hoops”, the trademarked name the arena will apparently use to market its annual schedule of 25 college games.

(Trademark)
Word Mark BROOKLYN HOOPS
Goods and Services IC 025. US 022 039. G & S: Clothing, namely, hosiery, polo shirts, pajamas, rugby shirts, sweaters, belts, ties, nightshirts, hats, caps, visors, parkas, coats, baby bibs not of paper, aprons, undergarments, boxer shorts, slacks, caps, ear muffs, gloves, mittens, scarves, woven and knit shirts, jersey dresses, dresses, swim wear, bathing suits, swimsuits, sandals, beach hats, sun visors, none of which depict or are designed for basketball
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 77306742
Filing Date October 17, 2007
Current Filing Basis 1B
Original Filing Basis 1B
Published for Opposition September 2, 2008
Owner (APPLICANT) New Jersey Basketball, LLC LIMITED LIABILITY COMPANY NEW JERSEY 390 Murray Hill Parkway East Rutherford NEW JERSEY 07073
Attorney of Record Adam E. Schwartz
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “BROOKLYN” APART FROM THE MARK AS SHOWN
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE
 
(Trademark)
Word Mark BARCLAYS CENTER
Goods and Services IC 006. US 002 012 013 014 023 025 050. G & S: Metal key chains; Metal dog tags; Metal license plates; all of the aforesaid sold or distributed in connection with particular sports arenas
IC 009. US 021 023 026 036 038. G & S: CD cases; Magnets; Magnetically encoded credit cards; all of the aforesaid sold or distributed in connection with particular sports arenas
 
IC 011. US 013 021 023 031 034. G & S: Flashlights; all of the aforesaid sold or distributed in connection with particular sports arenas
 
IC 012. US 019 021 023 031 035 044. G & S: License plate frames; all of the aforesaid sold or distributed in connection with particular sports arenas

IC 014. US 002 027 028 050. G & S: Clocks; Jewelry; Watches; Rings worn as jewelry; Earrings; Jewelry hat pins; Ornamental lapel pins; Lapel pins; Cuff links; and Tie pins; all of the aforesaid sold or distributed in connection with particular sports arenas
 
IC 016. US 002 005 022 023 029 037 038 050. G & S: Printed publications, stationery, and printed matter, namely, Basketball trading cards; Dance team trading cards; Mascot trading cards; Entertainment trading cards; Stickers; Decals; Temporary tattoos; Commemorative basketball stamps; Paper banners; Paper signs; Collectible cardboard trading discs; Postcards; Paper placemats; Note cards; Memo pads; Ballpoint pens; Pencils; Other writing instruments; Ring binders; Stationery folders; Wire bound notebooks; Portfolio notebooks; Writing pads; Writing tablets; Unmounted and mounted photographs; Posters; Calendars; Bumper stickers; Book covers; Wrapping paper; Children’s activity books; Statistical books for sports; Guide books and reference books for basketball; Printed event programs concerning sporting events, entertainment, exhibitions, meetings, seminars, conventions, and shows; Paper pennants; Paperweights; Stationery; Stationery-type portfolios; Pamphlets on basketball statistics; Newsletters and pamphlets in the field of basketball for distribution to the television and radio media; Brochures, journals, magazines, and books in the field of basketball; Media guides; Coloring books; Three dimensional educational models or replicas; Cardboard containers; Corrugated containers; Paper closures for sealing containers; and Paper containers; all of the aforesaid sold or distributed in connection with particular sports arenas
 
IC 018. US 001 002 003 022 041. G & S: Athletic bags; Shoe bags for travel; Overnight bags; Umbrellas; Backpacks; Duffel bags; Tote bags; Luggage tags; Patio umbrellas; Valises; Attaché cases; Billfolds; Wallets; Briefcases; Canes; Business card cases; Book bags; All-purpose sport bags; Golf umbrellas; Gym bags; Purses; Fanny packs; Waist packs; Garment bags for travel; Handbags; Key cases; Knapsacks; Suitcases; Toiletry cases sold empty; Trunks for traveling; and Rucksacks; all of the aforesaid sold or distributed in connection with particular sports arenas
 
IC 020. US 002 013 022 025 032 050. G & S: Home furnishings, namely, Chairs; Sofas; Tables; Desks; Pillows; Furniture; Key chains not made of metal or leather; Plastic key chains; Non-metal dog tags; Directors’ chairs; Mirrors; Plastic pennants; all of the aforesaid sold or distributed in connection with particular sports arenas
 
IC 021. US 002 013 023 029 030 033 040 050. G & S: All purpose portable household containers; Beverage glassware; Drinking glasses; Mugs; Cups; Bowls; Plates; all of the aforesaid sold or distributed in connection with particular sports arenas
 
IC 024. US 042 050. G & S: Rally towels; Plastic placemats; Cloth and felt pennants; all of the aforesaid sold or distributed in connection with particular sports arenas
 
IC 025. US 022 039. G & S: Clothing, namely, Hosiery; Footwear; Athletic shoes; Sweatshirts; Sweatpants; Pants; Tank tops; Jerseys; Uniforms; Shorts; Pajamas; Sport shirts; Rugby shirts; Polo shirts; Gloves; Mittens; Hats; Scarves; Socks; Pants; Shirts; Jackets; Coats; Sweaters; Belts; Ties; Nightshirts; Warm-up suits; Bibs; Headbands; Wristbands; Aprons; Caps; Ear muffs; Skirts; Infant wear; One piece garments for infants and toddlers; Infant clothing, namely, undershirts; T-shirts; and Overalls; all of the aforesaid sold or distributed in connection with particular sports arenas
 
IC 027. US 019 020 037 042 050. G & S: Carpets; Rugs; Door mats; Carpet tiles; all of the aforesaid sold or distributed in connection with particular sports arenas
 
IC 028. US 022 023 038 050. G & S: Toys, games, and sporting goods, namely: Basketballs; Golf balls; Playground balls; Sports balls; Rubber action balls; Foam action balls; Basketball nets; Basketball backboards; Pumps for inflating basketballs; Golf clubs; Golf bags; Basketball table top games; Basketball board games; Dolls; Bobble-heads; Stuffed toys; Cheerleading sticks; Jigsaw puzzles; Christmas tree ornaments not confectionery or lights; Toy banks; Snow globes; Mechanical action toys; Model cars, trucks, and planes; Modeled plastic toy figurines; Positionable three-dimensional toys for use in games; all of the aforesaid sold or distributed in connection with particular sports arenas
 
IC 035. US 100 101 102. G & S: Concession stands featuring food and souvenirs; all of the aforesaid provided in connection with particular sports arenas
 
IC 038. US 100 101 104. G & S: Broadcasting television, radio, cable television, cable radio, subscription television, video, audio programs of arena events; Broadcasting programs of arena events via a global computer network; all of the aforesaid provided in connection with particular sports arenas
 
IC 039. US 100 105. G & S: Parking lot services; all of the aforesaid provided in connection with particular sports arenas
 
IC 041. US 100 101 107. G & S: Entertainment services, namely, production of television, radio, cable television, cable radio, subscription television, video, audio programs of arena events and production of programs of arena events for transmission via a global computer network; Arranging and conducting athletic competitions and educational conferences; Ushering services; and Arranging for ticket reservations for arena entertainment events; all of the aforesaid provided in connection with particular sports arenas
 
IC 043. US 100 101. G & S: Catering; Food preparation services; Contract food services; Providing general purpose convention facilities; Providing banquet and social function facilities for special occasions; Providing general purpose facilities for hosting sporting events, exhibitions, concerts, shows, informational tours, meetings, seminars, and conventions
 
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 03.15.01 - Eagles
03.15.02 - Condors; Falcons; Hawks; Vultures
03.15.19 - Birds or bats in flight or with outspread wings
03.15.24 - Stylized birds and bats
03.15.25 - Cardinals; Crows; Doves; Other birds; Pigeons; Ravens; Robins; Woodpeckers
24.01.02 - Shields or crests with figurative elements contained therein or superimposed thereon
26.11.14 - Rectangles (three or more rectangles); Three or more rectangles
26.11.16 - Rectangles touching or intersecting
26.11.21 - Rectangles that are completely or partially shaded
26.11.25 - Rectangles with one or more curved sides
Trademark Search Facility Classification Code GROT-BIRD Exaggerated depiction of a bird
SHAPES-GEOMETRIC Geometric figures and solids including squares, rectangles, quadrilaterals and polygons
SHAPES-HERALDRY Marks with shields, crests, emblems, insignias, and crowns
Serial Number 77088183
Filing Date January 22, 2007
Current Filing Basis 44E
Original Filing Basis 1B
Published for Opposition May 18, 2010
Registration Number 3826772
Registration Date August 3, 2010
Owner (REGISTRANT) Barclays Bank PLC PUBLIC LIMITED COMPANY (PLC) UNITED KINGDOM 1 Churchill Place London UNITED KINGDOM E145HP
Attorney of Record Baila H. Celedonia
Prior Registrations 1527325;1530030;1530036;AND OTHERS
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “CENTER” APART FROM THE MARK AS SHOWN
Description of Mark Color is not claimed as a feature of the mark. The mark consists of a bird device superimposed over three curved rectangular boxes.
Type of Mark TRADEMARK. SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE