American author and business speaker Zig Ziglar (1926-2012) wrote in Zig Ziglar’s Secrets of Closing the Sale (1984):
   
“There are five basic reasons people will not buy from you. These are: no need, no money, no hurry, no desire, and no trust.”
 
Ziglar’s quote is usually written as:
 
“Every sale has five basic obstacles: no need, no money, no hurry, no desire, and no trust.”
   
     
Wikipedia: Zig Ziglar
Hilary Hinton “Zig” Ziglar (November 6, 1926 – November 28, 2012) was an American author, salesman, and motivational speaker.
   
Google Books
Zig Ziglar’s Secrets of Closing the Sale
By Zig Ziglar
New York, NY: Berkley Books
1984      
Pg. 28:
There are five basic reasons people will not buy from you. These are: no need, no money, no hurry, no desire, and no trust.
 
9 February 1986, Sun Sentinel (Fort Lauderdale, FL), “What Price Fame?” by Mark MacNamara, Richard Leiby and Maria Goodavage, Sunshine sec., pg. 32, col. 1:
One of the memos Tom Sullivan supplied his agents was actually a script explaining the technique to be used during “warmup” conversations with the “talent person.” It began: “Personalize it in a conversational manner so you feel you and the talent person are in a private conference discussing them and their future. People do not buy for only five reasons: No need, No money, No hurry, No desire, No trust. You may have the best presentation and handled the first four objections but, if people do not trust you they will not buy from you.”
     
March 1993, Direct Marketing (Garden City, NY), “A Funny thing happened on the way to the mailbox 30 years ago” by Murray Raphel, pg. 31:
(Editor’s Note: This year marks the 30th anniversary of “Ideas For Retailers. ” In that time, columnist Murray Raphel has written 360 columns, more than 50,000 words, converted many of the columns into hooks and continues to travel more than 200,000 miles u year around the world preaching his gospel: “Dollar for dollar, nothing returns as much to your business as direct mail. ” This is the third and final part of his thoughts, ideas and observations through the years. This month: 1984 to 1993.)
(...)
1990
(...)
Here’s the five reasons people do not buy: No need, no money, no hurry, no desire, no trust. Overcome those objections with valid reasons and increase sales.
 
Google Groups: alt.quotations
Zig Ziglar - Was Re: Zif Ziglar Quotes?
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1/2/96
In <117cc$b2e21.51@vertigo>

.(JavaScript must be enabled to view this email address) (Ken Scrogan) writes:
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>Does Anyone have any good Zig Ziglar Quotes?
>.(JavaScript must be enabled to view this email address)
>
>
 
There are zillions of them.  This man is exceedingly prolific.  How about, “Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.”
 
29 March 2006, Indianapolis (IN) Star, “Career Tools: Books, Web sites & more to help your career search,” pg. J2:
“Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.”—Zig Ziglar.
     
Google Books
Trust-Based Selling:
Finding and Keeping Customers for Life
By David A. Monty
Ne York, NY: Springer Science + Business Media
2015
Pg. 60:
Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust. —Zig Ziglar
   
Google Books
Feeding Sharks to Lions
By Elliot Harris
Lulu Press (Lulu.com)
2016
Pg. 50:
“Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.”—Zig Ziegler
 
Twitter
Nick Jimenez
@NickyJay
“Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.” - Zig Ziglar
11:00 AM - 28 Feb 2019