A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from August 03, 2005
Fashion Week ("7th on 6th")
"Fashion Week" was an event known only to the trade until 1993. In that year, it was called "7th on 6th" and Seventh Avenue (the Fashion District) began tent shows at Bryant Park on Sixth Avenue, just behind the New York Public Library.

The Fashion Week shows now attract attract celebrities and photographers (not only fashion photographers) and are regularly featured in local newspapers such as the New York Post.

http://www.olympusfashionweek.com/fall2005/img_fashion/pre_index.html
7th on Sixth was created in 1993 to organize, centralize and modernize the American Collections and provide a platform for American designers to become players in the global fashion business. Acquired by IMG in July, 2001 from the Council of Fashion Designers of America (CFDA) it was the first organization in America to offer designers state-of-the-art venues, an experienced production team and maximum exposure through a wide variety of marketing benefits and advertising opportunities. Several thousand buyers, retailers and members of the national and international press from 32 countries attend the shows each season, generating thousands of articles and hundreds of hours of television coverage.

Over the past ten years, leading and cutting-edge designers including Anna Sui, Badgley Mischka, BCBG, Betsey Johnson, Calvin Klein, Carolina Herrera, Cynthia Steffe, Donna Karan, Esteban Cortazar, Marc Bouwer, Michael Kors, Nanette Lepore, Narciso Rodriguez, Nicole Miller, Oscar de la Renta, Proenza Schouler, Ralph Lauren, Sean John, Tracy Reese, Vera Wang, Zac Posen and many, many more have presented their collections in the renowned Bryant Park tents.

The name 7th on Sixth was derived from 7th Avenue, home to New York's Fashion Industry, and 6th Avenue, the location of Bryant Park, where the huge tents become the epicenter of New York City twice a year.

In January, 2004, Olympus, a leading camera brand, became title sponsor of the New York Collections. Olympus Fashion Week has become the city's marquee event attracting thousands from celebrities and politicians to social, cultural and media stars and the fashion industry elite.

27 September 1972, New York Times, "Fashion Fete Ends a la 7th Ave." by Ralph Blumenthal, pg. 40:
Proudly displaying their Seventh Avenue labels on sleeves, lapels and backs, the moguls and workers of New York's clothing and fashion industry celebrated last night the end of the city's first Fall Fashion Festival with a gala party in Shubert Alley.
(...)
The celebration was part of a larger campaign by the industry and the Lindsay Administration to upgrade the Garment District, concentrated along Seventh Avenue in the 20's and 30's , long afflicted by traffic congestion and crime.

12 May 1986, New York Times, "Behind Fashion Week's Glitter" by Lisa Belkin, pg. D1:
Such was the pace and the fastidiousness of Fashion Week in New York - a time when minor details add up to major business.

Each spring, store buyers and fashion reporters travel around the world to view the collections for the following fall. New York is the last stop in this two-month trek, which includes Paris, London and Milan.

14 November 1990, Dallas Morning News, The Scene: New York, pg. 8E:
It seems only appropriate that the New York fashion week ended a day before the New York Marathon started. For five days, retailers and fashion writers raced from uptown shows at the Plaza to downtown lofts, competing in their own marathon of sorts. But despite the grueling pace and the runway frenzy, the fashion troops always managed to squeeze in time for a little shopping, dining or people-watching.

17 July 1990, WWD, pg. 1:
SA to City Hall: give us respect, and a lot more. (apparel designers on New York's Seventh Ave.)

Arthur Friedman Lisa Lockwood Dianne M. Pogoda

Their suggestions include more efforts to clean up street crime in the garment district, more promotions for SA Fashion Week with a city-backed schedule of shows, participation in a national advertising campaign to promote the total industry, and sponsorship of one central location, possibly Bryant Park (when its renovation is completed), for staging all the shows.

11 October 1992, Sunday Patriot-News (Harrisburg, PA), pg. G1:
Big bucks behind shows

Anne Rosenblum
Associated Press

The figure includes model fees, production costs, photographers and cameramen, hair stylists and makeup artists, accessories and invitations. The next round of shows, known in New York as Fashion Week, is Nov. 2-6, when Seventh Avenue parades its top prospects for spring and summer 1993.

Supermodels can earn up to $5,000 a show. Rates for lesser lights start at $150 an hour, but some are willing to trade dollars for clothes.

Makeup artists can command from $2,000 to $5,000 per show. Oribe at Elizabeth Arden is rumored to get $10,000 for doing hair at Calvin Klein's show. Then there are accessories. Shoes alone can run $37,000.

And the clothes. Many are looks taken to extremes, far too short or long or stylized to ever to reach the store.

"You can't just send wearable clothes down the runway and expect to keep 500 people entertained," says designer Martin Price of Giorgio di Sant'Angelo.

Location also adds to the bill. There is talk of corralling the semi-annual shows in a central area as is done in Paris. Bryant Park behind the New York Public Library is one idea. But talk doesn't help Ruth Finley, publisher of the Fashion Calendar, who coordinates the schedules.

3 August 1993, Women's Wear Daily, pg. 6:
NEW YORK'S FASHION VILLAGE. (THE COUNCIL OF FASHION DESIGNERS OF AMERICA TENT SHOW IN BRYANT PARK, NEW YORK CITY, NEW YORK)

By Arthur Friedman


NEW YORK -- Say goodby to falling ceilings, stampedes into fire-trap elevators and frantic cab rides all around town -- events that for years have marred Fashion Week here.

In an attempt to centralize New York's major shows under the big top in Bryant Park, the Council of Fashion Designers of America hopes to electrify New York's runway scene.

After much discussion, planning and proposing, the CFDA will present "7th on Sixth: Fashion Shows in Bryant Park" for the November spring runway shows.

The event, replete with high-profile corporate sponsors, a production budget of $1 million to $1.5 million, and the participation of some of the biggest names on SA, is the culmination of three years of work toward a goal to centralize and dramatize New York fashion weeks by CFDA president Stan Herman, executive director Fern Mallis and the CFDA board.

5 October 1993, New York Times, "Can They Finish Sixth Ave. by Fashion Week?", pg. A26:
To the Editor:

The Council of Fashion Designers of America has organized under a private corporation, 7 on Sixth, a boost to the fashion industry of New York City. It has so far created with massive tents in Bryant Park a central place to see what New York fashion has to offer.

The council thus spotlights an industry that generates more than $14 billion in business (by conservative union figures) in New York City. We are showing the visiting world that New York is not just a pushcart garment center or an area of street hustle, but a competitive world force in the clothing business.

This massive private effort will bring Fashion Week to this city from Nov. 1 to Nov. 5. New York will be inundated with every national and international editor, business writer, fashion buyer, importer and exporter who has anything to do with the fashion business.

The city government has still not contributed financially to the council, to 7 on Sixth, Bryant Park or the rest of the fashion business. So much for helping "small business" centered in New York.

Whether or not Sixth Avenue construction is completed by Nov. 1 is key. We will have three show spaces, which house 1,100, 800 and 400 people. One must picture 2,000 taxis trying to unload frantic visitors for shows that have to go off precisely on time because of the models' schedules.

If Sixth Avenue is still ripped up on Nov. 1, and if no traffic control plan is in operation for the area, we will have a horror show for all the world to see. Those in 7 on Sixth have done a monumental job. Can city planners rise to the occasion? BUD KONHEIM New York, Sept. 23, 1993 The writer is chief executive officer of Nicole Miller, women's fashions.

25 October 1993, Women's Wear Daily, pg. 4:
SA GETS IT TOGETHER. (SEVENTH AVENUE) (INCLUDES RELATED ARTICLE ON TRAFFIC) (GREAT AMERICAN DESIGN)

By Arthur Friedman

NEW YORK -- Next week's spring designer collections are likely to be remembered more for their venue than for their fashions.

Nearly all of the SA designers will stage their runway shows under two large tents in Bryant Park or next door at the New York Public Library's Celeste Bartos Forum.

The schedule calls for 26 shows in Bryant Park, located at Sixth Avenue between 40th and 42nd Streets, and 16 shows at the library, which is adjacent to the park and has an entrance on 42nd Street. The Bryant Park extravaganza is under the auspices of 7th on Sixth, a nonprofit organization put together for this venture by the Council of Fashion Designers of America. Although the library shows aren't officially part of 7th on Sixth, the tents and library shows will be connected by canopied walkways and show times have been coordinated.

The season's centralization of SA's runway shows in a grand format not only marks a key achievement in New York fashion annal, but it's also the culmination of three years of lobbying and planning by Stan Herman and Fern Mallis, president and executive director, respectively, of the CFDA.

Mallis joined the CFDA in 1990 and shortly after that Herman became president. The two then said one of their most important goals was to centralize show week. Their aim was to put an end to retailers and media running all over town to attend the shows, and to make New York's fashion week a standout event, rivaling and surpassing Paris. They think they're about to achieve those goals with 7th on Sixth.

(Trademark)
Word Mark 7TH ON SIXTH
Goods and Services IC 025. US 022 039. G & S: Clothing, namely, T-shirts and hats. FIRST USE: 19931000. FIRST USE IN COMMERCE: 19931000
IC 035. US 100 101 102. G & S: Organizing, arranging and conducting trade shows for the fashion and apparel industry. FIRST USE: 19931000. FIRST USE IN COMMERCE: 19931000
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Serial Number 78566773
Filing Date February 14, 2005
Current Filing Basis 1A
Original Filing Basis 1A
Owner (APPLICANT) International Merchandising Corporation CORPORATION OHIO IMG Center, 1360 East Ninth Street Cleveland OHIO 441141782
Attorney of Record Stephen A. Hill
Prior Registrations 2019312;2225307
Type of Mark TRADEMARK. SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

(Trademark)
Word Mark 7TH ON SIXTH
Goods and Services (CANCELLED) IC 025. US 022 039. G & S: clothing, namely, T-shirts and hats. FIRST USE: 19931000. FIRST USE IN COMMERCE: 19931000
(CANCELLED) IC 035. US 100 101 102. G & S: organizing, arranging and conducting trade shows for the fashion and apparel industry. FIRST USE: 19931000. FIRST USE IN COMMERCE: 19931000
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Serial Number 75042673
Filing Date December 20, 1995
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition September 3, 1996
Registration Number 2019312
Registration Date November 26, 1996
Owner (REGISTRANT) SEVENTH ON SIXTH, INC. CORPORATION NEW YORK 1412 Broadway New York NEW YORK 10018
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record George Gottlieb
Description of Mark The mark consists of "7TH ON SIXTH" in stylized form.
Type of Mark TRADEMARK. SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Cancellation Date August 30, 2003

Posted by Barry Popik
Holidays/Events/Parades • (0) Comments • Wednesday, August 03, 2005 • Permalink