“Florida—The Rules Are Different Here” was a state promotional slogan that began in 1986. It is still used derisively, whenever someone wants to break the rules.
19 October 1986, Washington Post, pg. SM24 ad:
FLORIDA
The Rules Are Different Here.
12 October 2001, New York Times, “Everything Happens to Florida” by Dinae Roberts, pg. A25:
The tourist board used to have a slogan “Florida—the rules are different here.” It now seems that Florida’s karma is to be omphalos of American weirdness.
(Trademark)
Word Mark THE RULES ARE DIFFERENT HERE
Goods and Services (CANCELLED) IC 035. US 100 101. G & S: PROMOTING TOURISM IN FLORIDA. FIRST USE: 19860923. FIRST USE IN COMMERCE: 19860923
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 73626313
Filing Date October 22, 1986
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition March 15, 1988
Registration Number 1491405
Registration Date June 7, 1988
Owner (REGISTRANT) STATE OF FLORIDA, DEPARTMENT OF COMMERCE, DIVISION OF TOURISM STATE GOVERNMENT AGENCY FLORIDA COLLINS BUILDING 107 W. GAINES STREET TALLAHASSEE FLORIDA 32301
Attorney of Record CHARLES HIEKEN
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Cancellation Date December 12, 1994
Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.
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Above, Big Apple Corner at 54th Street and Broadway in Manhattan. Google Maps. Stolen and missing, 2021-2024.
Above, John J. Fitz Gerald, from the Aug. 15, 1931, Binghamton (NY) Press, pg. 14.
Listen to Robert Emmerich introduce "The Big Apple," a hit song from 1937. Music written by Bob and performed by Tommy Dorsey's Clambake Seven with Bob on piano. Lyrics written by Buddy Bernier and sung by Edythe Wright. Audio provided by Dorothy Emmerich.
Also listen to a 1937 "The Big Apple" song by Ozzie Nelson and his Orchestra. See a 1929 photo of John J. Fitz Gerald and a 1931 photo of John J. Fitz Gerald.
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