A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

Recent entries:
“Being cremated is my last hope for a smokin’ hot body” (2/18)
“Nobody ever has a bottom locker in high school movies” (2/18)
“The person who invented AutoCorrect walks into a barn. He orders a bear” (bar joke) (2/18)
Saratoga: Saratoga Trunk (2/18)
“I’m just waiting to see if my coffee chooses to use its powers for good or evil today” (2/18)
More new entries...

A  B  C  D  E  F  G  H  I  J  K  L  M  N  O  P  Q  R  S  T  U  V  W  X  Y  Z

Entry from January 31, 2012
“Follow me to freshness” (H-E-B food truck slogan)

H-E-B is a large supermarket chain in Texas and northern Mexico. H-E-B food trucks can be seen on the major highways (such as I-35), with the slogan “Follow me to freshness” on the back.

“Follow me to freshness” has been on H-E-B’s trucks since at least 2008. It’s not known how many (if any) drivers saw the saying and suddenly decided to follow the H-E-B truck to its destination.

Wikipedia: H-E-B
HEB Grocery Company, LP (aka H-E-B Grocery Stores or simply H-E-B) is a privately held San Antonio, Texas-based supermarket chain with more than 315 stores throughout Texas and northern Mexico. The company also operates Central Market, an upscale organic and fine foods retailer.

H-E-B ranked No. 11 on Forbes’ 2006 list of “America’s Largest Private Companies.” H-E-B was named Retailer of the Year in 2010 by Progressive Grocer. Supermarket News ranked H-E-B No. 13 in the 2008 “Top 75 North American Food Retailers.” Based on 2010 revenues, H-E-B is the twenty-fifth largest retailer in the United States. It donates 5 percent of pre-tax profits to charity.

I’m not much into health food, I am into champagne
Sunday, June 1, 2008
get glowing
on the way home we were behind an HEB 18-wheeler on 35. you know, the trucks that say, “follow me to freshness.” yeah, except this guy was swervy mcswerverton so it was more like, “follow me to a fiery death.”

MySA (San Antonio, TX)
09/19/08 09:56 PM
Re: Kudos to H.E.B.! 
Has anyone ever “followed them to freshness”...what does that mean? What does it look like?

July 4, 2011, 11:30AM - 2:30PM
Morning show host for Power 98.3 in Phoenix | Former markets include Tampa, Houston and Austin | Follow me to freshness! - I saw that on the back of a big rig.

Follow me to freshness #Friday
By edgarholguin
This photo was taken on July 15, 2011. 

Posted by Barry Popik
Texas (Lone Star State Dictionary) • (0) Comments • Tuesday, January 31, 2012 • Permalink