A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Entry from March 15, 2023
“Food is a weapon. Don’t waste it! Buy wisely. Cook carefully. Eat it all”

“Buy wisely, Cook carefully” was a saying during the food rationing of World War II, and it has been printed on many images.
     
“Start your Victory Drive now. Buy wisely, cook carefully, that your family may be well nourished for the task ahead,” an advertisement by Wilson & Co., appeared in many newspapers from January 22, 1942. “Buy Wisely—Cook Carefully” was printed in the Ypsilanti (MI) Daily Press on March 5, 1943. “BUY WISELY—COOK CAREFULLY!” was printed in the Hutchinson (KS) News-herald on March 14, 1943. “Buy Wisely—Cook Carefully” was printed in the Lincoln (NE) Evening Journal on March 17, 1943.
     
“Food Is a Weapon DON’T WASTE IT! Buy Wisely—Cook Carefully—Eat It All” was printed in the Muncie (IN) Morning Star on June 14, 1943. “Food is a Weapon - Don’t Waste It! Buy Wisely - Cook Carefully - Eat it All” was printed on a poster in 1943.
   
       
Newspapers.com
22 January 1942, Shreveport (LA) Journal, pg. B5, col. 1 ad:
WILSON’S
Weekly
RECIPES
Start your Victory Drive now. Buy wisely, cook carefully, that your family may be well nourished for the task ahead.
 
Newspapers.com
5 March 1943, Ypsilanti (MI) Daily Press, pg. 5, col. 1 ad:
Buy Wisely—Cook Carefully
GET THE MOST FROM’YOUR FOOD POINTS
(...)
SAVAGE
COMMUNITY STORE
 
Newspapers.com
14 March 1943, Hutchinson (KS) News-herald, pg. 16, col. 5 ad:
BUY WISELY—COOK CAREFULLY!
(...)
J. S> Dillon and Sons
Food Stores Co. Inc.
 
Newspapers.com
17 March 1943, Lincoln (NE) Evening Journal, pg. 15, col. 3 ad:
Buy Wisely—
Cook Carefully
(...)
Serveall Markets
 
Newspapers.com
18 March 1943, Windsor (ON) Daily Star, pg. 13, col. 4 ad:
BUY WISELY! COOK CAREFULLY!
GUARD AGAINST WASTE IN FOOD AND MONEY!
(...)
CONSUMER’S WAREHOUSE
 
Newspapers.com
18 March 1943, Modesto (CA) Bee, pg. 8, col. 4:
BUY WISELY—COOK CAREFULLY
SHOULD BE THE SLOGAN OF EVERY HOUSEWIFE
San Francisco Market
 
Newspapers.com
14 June 1943, Muncie (IN) Morning Star, pg. 5, col. 1 ad:
Food Is a Weapon
DON’T
WASTE IT!
Buy Wisely—Cook Carefully—Eat It All
Central Indiana Gas Co.
 
Newspapers.com
24 June 1943, the Morning Call (Allentown, PA), pg. 4, col. 6 ad:
Food is a weapon—don’t waste it! Buy food wisely, cook carefully, plan menus thriftily, eat it all.
(H. Leh & Co.—ed.)
 
Newspapers.com
27 June 1943, Arizone Republic (Phoenix, AZ), pg. 5, col. 4 ad:
Food Is A Weapon!
Buy wisely—cook carefully—eat it all
—and BUY MORE WAR BONDS.
(Dorris-Heyman.—ed.)
   
Philadelphia Museum of Art
Food is a Weapon - Don’t Waste It! Buy Wisely - Cook Carefully - Eat it All
1943
Artist/maker unknown, American
(The following text is shown on a the image.—ed.)
FOOD IS A WEAPON
DON’T WASTE IT!
BUY WISELY—COOK CAREFULLY—EAT IT ALL
FOLLOW THE NATIONAL WARTIME NUTRITION PROGRAM
 
Twitter
Foodista
@foodista
“Buy Wisely. Cook carefully. Store carefully. Use leftovers.” -1943 OWI slogan. [Still relevant today!]
8:15 PM · Feb 1, 2010
 
Twitter
Lele Rozza Dainesi
@lele_dainesi
Ottimo live (follow him) by “@lucaconti: From 1943 > Food is a weapon don’t waste it buy wisely—cook carefully—eat it all #BCFNForum”
6:53 AM · Nov 30, 2011
 
Twitter
Agatha Assay
@Tirda
buy wisely! cook carefully! eat it all!!
1:10 PM · Feb 2, 2012
 
Twitter
kananbala kharibam
@kananbala
Food is a weapon!!......Buy wisely,Cook carefully &EAT it ol..PLZ DON’T WASTE FOOD.
4:32 PM · May 24, 2012
 
Twitter
andi soebagio
@andisoebagio
FOOD IS A WEAPON—-DON’T WASTE IT—-BUY WISELY—-COOK CAREFULLY—-EAT IT ALL
1:16 AM · Jul 9, 2012
     
Twitter
ハニー.❦◡❦.
@19neQ_Quki
FOOD IS A WEAPON..DON’T WASTE IT!
BUY WISELY - COOK CAREFULLY - EAT IT ALL.
#manners of #LIFE
8:52 PM · Dec 30, 2014
 
Twitter
tiki god
@myconfinedspace
‘Food is a weapon. Don’t waste it! Buy wisely – Cook carefully – Eat it all’ (Office of War Information, Division of Public Inquiries. United States of America, 1943). https://myconfinedspace.com/2022/08/13/food-is-a-weapon-dont-waste-it-buy-wisely-cook-carefully-eat-it-all-office-of-war-information-division-of-public-inquiries-united-states-of-america/
(The poster is shown.—ed.)
9:07 PM · Aug 13, 2022

Posted by Barry Popik
New York CityFood/Drink • Wednesday, March 15, 2023 • Permalink


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