A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Entry from June 24, 2005
“Food Lover’s Market” (Balducci’s)
Balducci's used to be on Sixth Avenue in Greenwich Village. It's now opening a store on 14th Street and Eighth Avenue.

"Food Lover's Market" is a recent (2004) Balducci's slogan.

8 April 2004, PR Newswire (U.S.):
Balducci's Is Back! Sutton Place Gourmet, Hay Day Country Farm Market Announce Name Change
BETHESDA, Md., April 8 /PRNewswire/ -- Sutton Place Group, LLC, the owner and operator of 11 specialty food markets and 6 restaurants throughout the East Coast, including Sutton Place Gourmet, Hay Day Country Farm Market and Balducci's, today announced plans to unite its operations under one name: Balducci's(R). The company's tagline will be "Food Lover's Market."
(...)
For nearly 90 years, Balducci's has stood for the very finest in foods. No family, no food store, ever inspired more passion than the original Balducci's, which was a landmark in New York City for more than 50 years. Famous for its fresh foods and incredible variety of imported goods, Balducci's is one of the most revered names in all of retailing, known the world over.
(...)
Web site: http://www.suttonplacegourmet.com/

13 May 2004, Design Week, "Pearlfisher flavour for Balducci's," pg. 5:
Pearlfisher has created the identity for upscale New York food store Balducci's, as it moves to reposition itself as the ultimate 'food lover's market'.

The work comes as Balducci's owner Sutton Place Group prepares to unite its 11-strong estate of East coast speciality food stores - which also includes six Sutton Place Gourmets and four Hay Day Country Farm Markets - under the Balducci's name.

29 November 2004, HFN, "Central Carpet Closes Eighth Avenue Location," pg. 16:
NEW YORK - After 12 years in business at its location in the historic New York Savings Bank building on Eighth Avenue and 14th Street in Manhattan, Central Carpet is closing its doors. A final sale on the company's inventory -- including Persian antique and semi-antique, tribal and contemporary styles -- is scheduled to end this week.
(...)
Set to take over the space is Balducci's, which expects to open a new "food lover's market" in spring 2005, according to a statement from the company.

(Trademark)
Word Mark FOOD LOVER'S MARKET
Goods and Services IC 043. US 100 101. G & S: Carry-out restaurant services, delicatessen services, and catering services
IC 029. US 046. G & S: Processed, prepared and unprepared gourmet foods, namely, soups, meats, fish, vegetables, fruits, and cheeses
IC 035. US 100 101 102. G & S: Retail gourmet grocery store, delicatessen, bakery services
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 78384864
Filing Date March 16, 2004
Current Filing Basis 1B
Original Filing Basis 1B
Published for Opposition May 3, 2005
Owner (APPLICANT) Sutton Place Gourmet, Inc. CORPORATION DELAWARE Suite 900 6903 Rockledge Drive Bethesda MARYLAND 20817
Attorney of Record Roberta Horton
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "FOOD" and "MARKET" APART FROM THE MARK AS SHOWN
Type of Mark TRADEMARK. SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Posted by Barry Popik
New York CityRestaurants/Bars/Coffeehouses/Food Stores • Friday, June 24, 2005 • Permalink


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