Manchester United won the 1999 UEFA Champions League Final on May 26, 1999, after trailing most of the match. Manager Alex Ferguson was interviewed and was at a loss for words, saying, “Football…bloody hell.” Football - bloody hell!: The Biography of Alex Ferguson (2010) by Patrick Barclay became the title of Ferguson’s biography.
 
“Football…bloody hell” became a popular expression after many football (or soccer) matches.
 
 
Wikipedia: 1999 UEFA Champions League Final
The 1999 UEFA Champions League Final was a football match that took place on Wednesday, 26 May 1999. The match was played at Camp Nou in Barcelona, Spain, to determine the winner of the 1998–99 UEFA Champions League. The final was contested by Manchester United and Bayern Munich. The match is best remembered for Manchester United scoring two last-minute goals in injury time to win 2–1, after having trailed for most of the match.
(...)
In winning the trophy, Manchester United became the first English team to be crowned European champions since the Heysel ban in 1985, and also the first team to achieve a unique treble of the Premier League, FA Cup and European Cup in the same season. After becoming the first manager to achieve this honour, Alex Ferguson received a knighthood on 12 June 1999 in recognition of his services to the game of football. In the post-match interview, Ferguson produced his now legendary summary of the game: “Football; bloody hell”.
   
Wikiquote: Alex Ferguson
Sir Alexander Chapman “Alex” Ferguson Kt CBE (born 31 December 1941 in Govan, Glasgow), popularly known as “Sir Alex” or “Fergie”, is a Scottish football manager and former player, former manager of Manchester United, where he had been in charge from 1986 to 2013.
 
Quotes
Football, bloody hell!
. “Football… Bloody Hell - Manchester United’s Treble 1998/99”
   
Google Books
The People’s Game?:
Football, Finance and Society
By Stephen Morrow
New York, NY: Palgrave Macmillan
2003
Pg. 182:
`Football? Bloody hell!’
(Alex Ferguson, Camp Nou, Barcelona, May 1999)
 
Google Books 
Football Talk:
The Language & Folklore of the World’s Greatest Game
By Peter J. Seddon
London: Robson
2004
Pg. 280:
Interviewed moments after Manchester United’s last-gasp victory over Bayern Munich in the European Cup Final, his reply was succinct: ‘Football. Bloody hell.’
 
OCLC WorldCat record
Football - bloody hell! : the biography of Alex Ferguson
Author: Patrick Barclay
Publisher: London : Yellow Jersey, 2010.
Edition/Format:   Book : Biography : EnglishView all editions and formats
Database: WorldCat
Summary:
Alex Ferguson is the most fascinating and controversial figure in football today. He is also the most successful. His twenty five year tenure of the Manchester United dugout has seen him win everything there is to be won in football, many times over. His reign as manager has led to the rise of Manchester United to become the biggest football club in the world. This book, written by the award-winning and critically
 
YouTube
Alex Ferugson - Football, bloody hell.wmv
roeegeist
Uploaded on Apr 22, 2011
Sir Alex Ferguson’s touchline interview just after Manchester United’s win over Bayern Munich in the 199 Champions’ League Final at Camp Nuo Stadium, Barcelona.
 
Dailymotion
Sir Alex Ferguson - Football, bloody hell! (26-5-1999)
by Naisbit
Publication date : 11/06/2011
Duration : 00:34
 
Twitter
FirstpostSports
‏@FirstpostSports
FT, what a game. Good time to repeat that old saying: ‘Football, bloody hell.’ #GERvsGHA as it happened: http://bit.ly/SMQLDG
3:53 PM - 21 Jun 2014
 
Twitter
Una Mullally
‏@UnaMullally
Isn’t this World Cup just BRILLIANT? Football, bloody hell, etc.
3:57 PM - 21 Jun 2014
 
Twitter
Liam Whelan
‏@liam11
As a wise man once said ... football… bloody hell
4:03 PM - 21 Jun 2014