A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeye's fast food restaurant on Google Maps.

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Entry from February 07, 2009
“Forget love—I’d rather fall in chocolate”

"Forget love—I’d rather fall in chocolate” (or “Forget love—I want to fall in chocolate") is a popular saying around Valentine’s Day. The saying is usually given as “anonymous” or “author unknown,” but has been attributed since 2007 to “Sandra J. Dykes” or comedienne “Sandra Dyke.”

The saying appears to have started as a bumper sticker in 1994: “Forget love. I want to fall in Chocolate.”

Bumper Art
Forget Love
I want to fall in Chocolate

bumper sticker

Forget love I’d rather fall in chocolate
T-shirt by tshirtfun

Forget love, I’d rather fall in chocolate...
Blog on the pursuit of great food, love and the good life…
(First blog post is Juy 28, 2006—ed.)

Google Groups: ba.singles
Newsgroups: ba.singles
From: (John Fereira)
Date: Sat, 9 Jul 1994 15:47:03 GMT
Local: Sat, Jul 9 1994 9:47 am
Subject: Re: Good Places to Meet People? 

Saw a license plate holder yesterday that said:

Forget Love
I want to fall in chocolate

John Fereira
Viacom Cable
Pleasanton, CA

Google Groups: bit.listserv.circplus
Newsgroups: bit.listserv.circplus
From: “Michale M. Murphy”
Date: 1996/07/16
Subject: Re: Copyright Clearance Center

Forget love—I’d rather fall into chocolate!

Google Groups: bit.listserv.dorothyl
Newsgroups: bit.listserv.dorothyl
From: J Wendel
Date: 1996/12/27
Subject: The Doctor, The Murder, The Mystery

Forget love, I’d rather fall in chocolate. (stolen from food list)

Google Groups: alt.support.anxiety-panic
Newsgroups: alt.support.anxiety-panic
From: (Jackie)
Date: 2000/01/16
Subject: Re: chocolate quiz

~~Forget love, I rather fall in chocolate~~

Google Groups: sdnet.singles
Newsgroups: sdnet.singles
From: (Fire Chief)
Date: 2000/04/15
Subject: More chocolate

Forget love --- I’d rather fall in chocolate!

Google Groups: alt.support.athritis
Newsgroups: alt.support.arthritis
From: (Joe Nicholson)
Date: Mon, 30 Oct 2000 20:03:17 GMT
Local: Mon, Oct 30 2000 2:03 pm
Subject: Re: BROKE MY FOOT !!! 

Forget love --- I’d rather fall in chocolate!

Google Groups: alt.talk.grandparents
Newsgroups: alt.talk.grandparents
From: (\(Phyllis\))
Date: 2000/11/06

Forget love—I’d rather fall in chocolate!!!

Google Groups: soc.culture.venezuela
Newsgroups: soc.culture.venezuela
From: (Luneseven)
Date: 31 Jan 2001 17:35:23 GMT
Local: Wed, Jan 31 2001 11:35 am
Subject: Chocolate Espiritual

De la coleccion “Fall in Chocolate” por Victoria Smith

Dark and sweet
I run my tongue
across its satin surface,
slippery and smooth.
It yields to my kiss
an exquisite taste on my lips.
Slowly, so slowly
I savor the moment
as it melts in my mouth,
a creamy surrender
to forbidden passion.
Forget love ...
fall in chocolate.

Google Books
Smoothies for Any Time, Reason Or Season
By Ruth Cullen and Kerren Barbas
Edition: illustrated
Published by Peter Pauper Press, Inc.
Pg. 72:
Forget love...I’d rather fall in chocolate!

Google Books
Cooking for Company:
All the Recipes You Need for Simple, Elegant Entertaining at Home

By Nicole Aloni
Published by HPBooks
Pg. 154:
Forget love...I’d rather fall in chocolate.
-- Anonymous

Google Books
Shrink Yourself:
Break Free from Emotional Eating Forever

By Roger Gould
Hoboken, NJ: John Wiley and Sons
Pg. 65:
You’ve probably seen those bumper stickers that say, “Forget love. I want to fall in chocolate.”

14 February 2008, Spokane (WA) Spokesman-Review, “Love—It Does a Body Good”:
“Forget love, I’d rather fall in chocolate!” from comedienne Sandra Dyke.

Goods and Services IC 030. US 046. G & S: Candy. FIRST USE: 20071100. FIRST USE IN COMMERCE: 20071100
Standard Characters Claimed
Trademark Search Facility Classification Code NOTATION-SYMBOLS Notation Symbols such as Non-Latin characters,punctuation and mathematical signs,zodiac signs,prescription marks
Serial Number 77109166
Filing Date February 16, 2007
Current Filing Basis 1A
Original Filing Basis 1B
Published for Opposition August 14, 2007
Registration Number 3499624
Registration Date September 9, 2008
Owner (REGISTRANT) Cerreta Candy Company, Inc. CORPORATION ARIZONA 5345 W. Glendale Avenue Glendale ARIZONA 85301
Attorney of Record Frank J. McGue
Type of Mark TRADEMARK
Live/Dead Indicator LIVE

Posted by Barry Popik
New York CityFood/Drink • (2) Comments • Saturday, February 07, 2009 • Permalink

I’m the one who made that remark, I made it while working at Michelle’s (A now no-longer-in-business chocolate shoppe) in Colorado Springs.  An older man came in to buy chocolates for his wife, and we got into a conversation about love, and he asked me if I’d ever fallen in love when I said, “Love?!  Forget love!  I’d rather fall in chocolate.”

He wanted to know if he could quote me on that, so I told him yes, and I had no idea that it was so well loved until about 6 or 7 years ago.

By the way, I am not a comedienne named Sandra Dyke (I don’t know who that is!), so please don’t confuse me with that person.


Posted by Sandra J. Dykes  on  03/19  at  07:57 PM

PS - I made my remark in the early 1980’s, so it’s older than you think.  *smile*

Posted by Sandra J. Dykes  on  03/19  at  07:59 PM

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