A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Entry from February 07, 2009
“Forget love—I’d rather fall in chocolate”

“Forget love—I’d rather fall in chocolate” (or “Forget love—I want to fall in chocolate”) is a popular saying around Valentine’s Day. The saying is usually given as “anonymous” or “author unknown,” but has been attributed since 2007 to “Sandra J. Dykes” or comedienne “Sandra Dyke.”
 
The saying appears to have started as a bumper sticker in 1994: “Forget love. I want to fall in Chocolate.”
   
   
Bumper Art
Forget Love
I want to fall in Chocolate

bumper sticker

zazzle.com
Forget love I’d rather fall in chocolate
T-shirt by tshirtfun
   
Forget love, I’d rather fall in chocolate…
Blog on the pursuit of great food, love and the good life…
(First blog post is Juy 28, 2006—ed.)
       
Google Groups: ba.singles
Newsgroups: ba.singles
From: .(JavaScript must be enabled to view this email address) (John Fereira)
Date: Sat, 9 Jul 1994 15:47:03 GMT
Local: Sat, Jul 9 1994 9:47 am
Subject: Re: Good Places to Meet People? 
 
Saw a license plate holder yesterday that said:
 
Forget Love
I want to fall in chocolate
 
John Fereira
Viacom Cable
Pleasanton, CA
   
Google Groups: bit.listserv.circplus
Newsgroups: bit.listserv.circplus
From: “Michale M. Murphy”
Date: 1996/07/16
Subject: Re: Copyright Clearance Center
 
Forget love—I’d rather fall into chocolate!
   
Google Groups: bit.listserv.dorothyl
Newsgroups: bit.listserv.dorothyl
From: J Wendel
Date: 1996/12/27
Subject: The Doctor, The Murder, The Mystery
 
Forget love, I’d rather fall in chocolate. (stolen from food list)
     
Google Groups: alt.support.anxiety-panic
Newsgroups: alt.support.anxiety-panic
From: .(JavaScript must be enabled to view this email address) (Jackie)
Date: 2000/01/16
Subject: Re: chocolate quiz
 
~~Forget love, I rather fall in chocolate~~
   
Google Groups: sdnet.singles
Newsgroups: sdnet.singles
From: .(JavaScript must be enabled to view this email address) (Fire Chief)
Date: 2000/04/15
Subject: More chocolate
 
Forget love—- I’d rather fall in chocolate!
   
Google Groups: alt.support.athritis
Newsgroups: alt.support.arthritis
From: .(JavaScript must be enabled to view this email address) (Joe Nicholson)
Date: Mon, 30 Oct 2000 20:03:17 GMT
Local: Mon, Oct 30 2000 2:03 pm
Subject: Re: BROKE MY FOOT !!! 

Forget love—- I’d rather fall in chocolate!
     
Google Groups: alt.talk.grandparents
Newsgroups: alt.talk.grandparents
From: .(JavaScript must be enabled to view this email address) (\(Phyllis\))
Date: 2000/11/06
Subject: WHY WE ALL NEED CHOCOLATE 😊)))
 
Forget love—I’d rather fall in chocolate!!!
   
Google Groups: soc.culture.venezuela
Newsgroups: soc.culture.venezuela
From: .(JavaScript must be enabled to view this email address) (Luneseven)
Date: 31 Jan 2001 17:35:23 GMT
Local: Wed, Jan 31 2001 11:35 am
Subject: Chocolate Espiritual
 
De la coleccion “Fall in Chocolate” por Victoria Smith
 
Dark and sweet
I run my tongue
across its satin surface,
slippery and smooth.
It yields to my kiss
an exquisite taste on my lips.
Slowly, so slowly
I savor the moment
as it melts in my mouth,
a creamy surrender
to forbidden passion.
Forget love ...
fall in chocolate.
   
Google Books

Smoothies for Any Time, Reason Or Season
By Ruth Cullen and Kerren Barbas
Edition: illustrated
Published by Peter Pauper Press, Inc.
2003
Pg. 72:
Forget love…I’d rather fall in chocolate!
AUTHOR UNKNOWN
   
Google Books
Cooking for Company:
All the Recipes You Need for Simple, Elegant Entertaining at Home

By Nicole Aloni
Published by HPBooks
2003
Pg. 154:
Forget love…I’d rather fall in chocolate.
—Anonymous
 
Google Books
Shrink Yourself:
Break Free from Emotional Eating Forever

By Roger Gould
Hoboken, NJ: John Wiley and Sons
2008
Pg. 65:
You’ve probably seen those bumper stickers that say, “Forget love. I want to fall in chocolate.”
   
14 February 2008, Spokane (WA) Spokesman-Review, “Love—It Does a Body Good”:
“Forget love, I’d rather fall in chocolate!” from comedienne Sandra Dyke.
   
(Trademark)
Word Mark FORGET LOVE I’D RATHER FALL IN CHOCOLATE
Goods and Services IC 030. US 046. G & S: Candy. FIRST USE: 20071100. FIRST USE IN COMMERCE: 20071100
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Trademark Search Facility Classification Code NOTATION-SYMBOLS Notation Symbols such as Non-Latin characters,punctuation and mathematical signs,zodiac signs,prescription marks
Serial Number 77109166
Filing Date February 16, 2007
Current Filing Basis 1A
Original Filing Basis 1B
Published for Opposition August 14, 2007
Registration Number 3499624
Registration Date September 9, 2008
Owner (REGISTRANT) Cerreta Candy Company, Inc. CORPORATION ARIZONA 5345 W. Glendale Avenue Glendale ARIZONA 85301
Attorney of Record Frank J. McGue
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Posted by Barry Popik
New York CityFood/Drink • Saturday, February 07, 2009 • Permalink


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