A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeye's fast food restaurant on Google Maps.

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Entry from October 04, 2013
“Get your chef together”

“Get your shit together” is a phrase that has been in use since at least 1970. “Get your chef together” ("get your shit together” + chef) is a slogan that appeared in 2013 advertisements for Kraft Recipe Makers. Kraft’s television advertisements featured celebrity chefs Rocco DiSpirito and Carla Hall.

Kraft Recipe Makers
Find out how to get your chef together.

Nik Snacks
#Kraft is pushing all kinds of boundaries these days. Between the Zesty Italian guy and the new motto, “Get your chef together” #idontknow
6:12 PM - 11 Aug 13

New York (NY) Times
Off-Color Wordplay From Kraft, Part of a Big Marketing Blitz
Published: August 12, 2013
THE Kraft Foods Group is continuing a major marketing blitz with an initiative for a new product line — budgeted at more than $30 million in the first year — that seeks to tap into the current mania with all things chef.
In another sign of how eager Kraft Foods is to update its marketing tactics, the campaign takes a cheeky tack as embodied by some mildly naughty wordplay in the theme of the ads, “Get your chef together,” which doubles as the address of a microsite, or special Web site, devoted to the new line.

“We’re just trying to be contemporary and evolve with our consumers,” said Ann Stockman, brand manager for Recipe Makers at Kraft Foods in Northfield, Ill., “and talk in a way that resonates with them.”

Kraft Recipe Makers
Get your chef together with Kraft Recipe Makers. #dinnertime http://getyourcheftogether.com
1:49 PM - 22 Aug 13

Roberto C. Tobar
You know that one day Kraft is gonna screw up their “Get Your Chef Together” slogan and say “shit” instead of “chef”. #itsboundtohappen
6:53 PM - 30 Sep 13

Posted by Barry Popik
New York CityFood/Drink • Friday, October 04, 2013 • Permalink