“Get your shit together” is a phrase that has been in use since at least 1970. “Get your chef together” (“get your shit together” + chef) is a slogan that appeared in 2013 advertisements for Kraft Recipe Makers. Kraft’s television advertisements featured celebrity chefs Rocco DiSpirito and Carla Hall.
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Twitter
Nik Snacks
@NikSnacks
#Kraft is pushing all kinds of boundaries these days. Between the Zesty Italian guy and the new motto, “Get your chef together” #idontknow
6:12 PM - 11 Aug 13
New York (NY) Times
ADVERTISING
Off-Color Wordplay From Kraft, Part of a Big Marketing Blitz
By STUART ELLIOTT
Published: August 12, 2013
THE Kraft Foods Group is continuing a major marketing blitz with an initiative for a new product line — budgeted at more than $30 million in the first year — that seeks to tap into the current mania with all things chef.
(...)
In another sign of how eager Kraft Foods is to update its marketing tactics, the campaign takes a cheeky tack as embodied by some mildly naughty wordplay in the theme of the ads, “Get your chef together,” which doubles as the address of a microsite, or special Web site, devoted to the new line.
“We’re just trying to be contemporary and evolve with our consumers,” said Ann Stockman, brand manager for Recipe Makers at Kraft Foods in Northfield, Ill., “and talk in a way that resonates with them.”
Twitter
Kraft Recipe Makers
@KraftRecipeMkrs
Get your chef together with Kraft Recipe Makers. #dinnertime http://getyourcheftogether.com
1:49 PM - 22 Aug 13
Twitter
Roberto C. Tobar
@rtobar83
You know that one day Kraft is gonna screw up their “Get Your Chef Together” slogan and say “shit” instead of “chef”. #itsboundtohappen
6:53 PM - 30 Sep 13
Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.
Recent entries:
•“Laughter is the best medicine…except for treating diarrhea” (4/15)
•“Laughter is the best medicine. Unless you have diarrhea” (4/15)
•“If you know someone who is effortlessly happy in the morning, that is a demon. You’re friends with a demon” (4/15)
•“You know you’re a bad driver when Siri says: ‘In 400 feet, stop and let me out’” (4/15)
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More new entries...
Above, Big Apple Corner at 54th Street and Broadway in Manhattan. Google Maps. Stolen and missing, 2021-2024.
Above, John J. Fitz Gerald, from the Aug. 15, 1931, Binghamton (NY) Press, pg. 14.
Listen to Robert Emmerich introduce "The Big Apple," a hit song from 1937. Music written by Bob and performed by Tommy Dorsey's Clambake Seven with Bob on piano. Lyrics written by Buddy Bernier and sung by Edythe Wright. Audio provided by Dorothy Emmerich.
Also listen to a 1937 "The Big Apple" song by Ozzie Nelson and his Orchestra. See a 1929 photo of John J. Fitz Gerald and a 1931 photo of John J. Fitz Gerald.
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